Growth leader for 70-year old independent advertising agency. I create the strategy, own prospecting efforts, and guide cross-functional teams in putting the plan in motion. - Saw double-digit increase in leads and pitch opportunities during agency repositioning in 2019, successfully raising brand awareness- Won seven new enterprise accounts in year one- Lead integrated new business teams, coaching on how to position, present and connect with prospects by becoming an expert on the customer

Guided the agency out of multi-year new business drought by setting the vision, introducing a new strategy across the enterprise and guiding cross-functional team to execute.- Achieved 75% increase in pitch opportunities and five new client engagements. - Built and strengthened relationships with prospects at all levels including C-Suite. - Led integrated new business team, developing talent through coaching on sales excellence, how to nurture new relationships through conversation and create enduring ones. - Owned new business presentations, guiding strategy, ideation and crafting of final proposal/pitch presentation.

Tad Ware & Company is a marketing and creative consultancy offering full-service capabilities with expertise in food and med-tech. I was responsible for leading the development of a consumer healthcare segment, defining the vision and strategy, developing relationships, and evaluating viability of opportunities. - Led strategic growth opportunity category assessment, value proposition creation, identified targets, engaged prospects, directed pitch efforts. - Ideated and developed app prototype to serve emerging need in healthcare segment related to improving patient experience.- Led and secured partnership with Healthcare Operations Consulting Firm to co-create app, resulting in increased credibility and broader prospect pool

Spearheaded organic business growth efforts with organization's top billing accounts by creating customized strategies. Identified path to move each relationship forward, guided internal programming and promotion teams in building successful solutions which exceeded revenue goals.