Most recently, I led client management, client development and operations as a vital member of the ZX leadership team, Zeta’s most profitable division, focused on new customer acquisition for enterprise brands utilizing advanced digital media, data and analytics. Collaborated with the President to re-invent how ZX creates value for its customers by innovating a more sophisticated deployment and attribution strategy to meet the needs of ZX’s top-tier clients. Hired, trained, and managed a 12-member US-based client success team, 5-member India-based operations team and 2-member US-based strategy team. Accountable for P&L while driving strategy for the entire client portfolio. Developed company operational processes and new solutions sales strategy. Improved client retention and loyalty by enhancing client service policies for onboarding, growing and retaining clients.My Contributions Include§ Integral contributor in growing ZX top client revenue by $64MM in 6 years, positioning the business for IPO in June 2021. Managed top-tier clients including Progressive, DISH/Sling, American Express, Charter and Verizon. § Landed one of the largest contracts in Zeta history, a multimillion-dollar annual contract with a leading insurance company.§ Re-invented Zeta’s client value proposition, collaborating with the Data & Analytics team to design and implement a deterministic sales lift methodology and new approach to look-alike modeling that had 10x positive impact.§ Realized a vast increase in revenue by partnering with the development team to design and launch a data analytics solution to provide cross-channel, new customer acquisition measured through deterministic attribution. § Sustained 100% top client retention throughout tenure.§ Attained Zeta’s Excellence Award in 2019 and 2020 in recognition of client success, growth and retention.

I joined this full-service advertising agency as client lead for Buick and GMC Canada. Managed an Account Coordinator and served as the central point of contact for expert partners across strategy, creative, production and media to execute on the strategic plan. Communicated client requirements and managed complex deliverables and resources across disciplines, in English and French languages, and in accordance with applicable regional laws. Created integrated retail marketing strategy across all media and platforms, managing 1000s of assets. My Contributions Include§ Achieved demanding deadlines with no errors across 1000s of creative assets by onboarding new creative teams to meet the demands of rapid client growth. § Broke down traditional operating silos across account management and operations leading to vast improvements in cost efficiency and a more cohesive client experience.§ Recognized for improving collaboration and formalizing operational processes between the firm and its French translation agency in Quebec.

I served as the “right hand” to the CEO in the advancement of key initiatives for this strategic planning and brand development agency. Oversaw operations including the design of internal business and financial processes to maximize efficiency and revenue and enhance the client experience. Developed marketing plans and new business pitches for a diverse client base. Liaison with business contributors in the development and execution of client marketing strategy. Conducted budget and project planning and managed client financials, audits and reconciliations. My Contributions Include§ Account lead for agency’s most significant client, FIAT North America. Led strategic brand development and retail support for the launch of FIAT North America. Executed transformational advertising initiatives including FIAT’s first US television spot and experiential event in Times Square. § Prevented substantial revenue loss by assuming leadership of client financials, audits and reconciliations.

In this role, I functioned as the primary account lead at Remington Headquarters. Partnered directly with the Remington Chief Marketing Officer and managed full lifecycle complex projects across multiple diverse brands.

During this time, I was in charge of print, digital, direct mail campaigns and industry tradeshow projects on behalf of this advertising and communications agency. Prepared client metrics and revenue reports, providing progress against goals to executive leadership. Conducted consumer and competitive research and business forecasting analysis to seek out and track economic indicators.