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Shannon Mccarthy Email & Phone Number
Department Chair, Department of Marketing, Public Relations, and Sport Management
at
University of Central Missouri
1 work email found
@ucmo.edu
2 phones found area 479
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Role
Department Chair, Department of Marketing, Public Relations, and Sport Management
Location
Warrensburg, Missouri, United States
Who is Shannon Mccarthy? Overview
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Shannon Mccarthy is listed as Department Chair, Department of Marketing, Public Relations, and Sport Management at University of Central Missouri, based in Warrensburg, Missouri, United States. AeroLeads shows a work email signal at ucmo.edu, phone signal with area code 479, and a matched LinkedIn profile for Shannon Mccarthy.
Shannon Mccarthy previously worked as Associate Professor of Marketing at University Of Central Missouri and Interim Department Chair, Department of Marketing, Public Relations, and Sport Management at University Of Central Missouri. Shannon Mccarthy holds Doctor Of Philosophy (Ph.D.), Marketing from University Of Arkansas At Fayetteville.
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Profile bio
About Shannon Mccarthy
My background is communication and public relations, and I love looking at how companies use those functions to build brand equity. As an early social media adopter, I'm fascinated by consumer display of consumption via social media, whether through Instagram images or via twitter retweets. My dissertation, "It's all about me: Predicting purchase intent from social media behavior," focuses on how self-identity development via consumer-brand relationship, on social media.Specialties: Sport marketing research specialist, with interests in branding, brand personality, and social media.Broad coursework in organizational communication, image management, and mass media studiesOutstanding written and verbal communication due to extensive advanced courseworkExperience with planning a full-scale public relations campaigns and plansExceptional time management skills from rigorous academic and athletic scheduleExperience with Microsoft Office, as well as with Apple operating systemsNeed to get in touch? Email smccarthy@ucmo.edu or shannontmccarthy@gmail.com
Listed skills include Event Planning, Social Media, Public Relations, Research, and 20 others.
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18 roles
Shannon Mccarthy work experience
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Department Chair, Department Of Marketing, Public Relations, And Sport Management
Current
Jan 2024 - Present
Associate Professor Of Marketing
Current
Jul 2023 - Present
Interim Department Chair, Department Of Marketing, Public Relations, And Sport Management
Jul 2023 - Jan 2024
Assistant Professor Of Marketing
Teaching:MKT 3405: Principles of MarketingMKT 3420: Principles of Advertising MKT 4454/5454: Sports Marketing MKT 4470/3475: Marketing ResearchMKT 4490: Marketing Management Selected Research: McCarthy, S., M. Pelletier, and A. McCoy (2021). “Talking Together: Using Intercollegiate Podcasts for Increased Engagement in Marketing Education”, Marketing Education Review, DOI: 10.1080/10528008.2021.1875849McCarthy, S. and K. Hopkins. (2019). “Living in Lululand: How Brand Love and Online Brand Communities Drive Participation in the Sharing Economy,” in Annals of the Society for Marketing Advances, Volume 1, pp. 12-13.Zimmerman, M., Burch, L., and S. McCarthy. (2018). "Socially Partnered: How Cross-Owned MLS and NWSL Teams Utilize Twitter and Instagram." International Association for Communication and Sport 2018 Annual Summit. (Bloomington, IN).McCarthy, S. and M. Pelletier. (2017). “’We’re Sorry….Again’”: Analyzing Twitter Responses for Multiple Apologies Following a Publicized Service Failure,” in Annals of the Society for Marketing Advances, Volume 1.McCarthy, S., M. Zimmerman, and L. (2017). “’20 minutes of action’, Many Weeks of Dialogue: How the Brock Turner Case Changed the Way We Discuss Sexual Assault Allegations Against Athletes,” International Association for Communication and Sport 2017 Annual Summit. (Phoenix, AZ).McCarthy, Shannon T. (2017). “I Am That @Brand: How Self-Brand Connection and Narcissism Influence Social Media Interactivity and Purchase Intent.” 2017 AMA Winter Educators’ Conference. (Orlando, FL).Service:Collegiate DECA advisor: 2017-presentContinuous Improvement Review Committee: 2017-presentFaculty Senate: Fall 2020-present
Aug 2016 - Jul 2023
Graduate Assistant In Marketing
Provide teaching and research support for active teaching facultyOversee and assist with Behavioral Business Research LabTeaching (duties include all course instruction, assessment, and course evaluation):MKTG 3433: Intro to Marketing (Fall 2014/Spring 2015)MKTG 4233: Integrated Marketing Communication (Fall 2015/Spring 2016)
Jul 2013 - Jul 2016
Graduate Assistant In Recreation And Sport Management Program
Teaching (duties included all course instruction, assessment, and course evaluation)RESM 2093 Inclusive and Special Recreation and Sport (Fall 2012)RESM 2813- Recreation and Sport Leadership (Fall 2011/Spring 2012)RESM 2853- Leisure and Society(Fall 2011/Spring 2012)RESM 3023- Sport Management Fundamentals (Fall 2012)RESM 4003- Innovative Practices in Recreation and Sport (Spring 2012)McCarthy, S. T. & Dittmore, S. W. (advisor). (2013). Defunding success: Cincinnati athletics’ decision to eliminate athletic aid for men’s Olympic sports. Peer-reviewed presentation at the College Sport Research Institute conference, April 18-20, 2013, Chapel Hill, NC. Dittmore, S. W. & McCarthy, S. T. (2013). Should the FCC be more involved in regulating sports media rights? Re-examining sports programming migration. Formal, peer-reviewed paper and presentation at the International Association for Communication and Sport conference, February 22-24, 2013, Austin, TX.Dittmore, S.W. & McCarthy, S. T. (in review). Sport marketing and new media. In A. Billings & M. Hardin (Eds.), Routledge Handbook of Sport & New Media.Dittmore, S.W., Clavio, G., McCarthy, S.T., & McEvoy, C. (2012). Perceived utility of official university athletic Twitter accounts: The opinions of college athletic administrators, formal peer-reviewed paper and presentation, presented at the 2012 Annual College Sports Research Institute Conference on College Sport, April 18-21, Chapel Hill, North Carolina.Dittmore, S. W., & McCarthy, S. T. (2011). Full-court press: The swift rise of IMG College. Poster presentation at the 2011 Sport Marketing Association annual conference, October 24-27, Houston, Texas.
Jul 2011 - Jun 2013
Student Development Specialist
Coordinated Managerial MBA on-campus activities, including on site event planning and management for groups of 140-170 students; Initiated contact with incoming Managerial MBA Students; Counseled and provided on campus assistance for students in the George Washington Carver Summer Research Project
Apr 2011 - Jul 2011
Graduate Assistant
Sam M. Walton Graduate School of Business Graduate Assistant for AACSB reaccreditation.• Coordinated self-assessment for reaccreditation by the Association to Advance Collegiate Schools of Business by scoring assignments and writing text of self-assessment chapter• Developed Blackboard site schema and materials including assessment reports, rubrics, scored materials, sample assignments and other scored documents
Jan 2011 - Apr 2011
Student Director, Board Of Directors
May 2012 - May 2014
Intern In Graduate And International Recruitment And Admissions
• Conduct research on trends occurring throughout other benchmark university graduate admissions websites• Assist with outgoing recruitment and admissions communication• Answer and screen telephone calls, take messages, provide information or redirect calls as appropriate.• Research, write, and edit communication materials for graduate recruitment purposes• Organize, prioritize, and assist with general office duties as necessary• Communicate information clearly and concisely in person and/or on the telephone, exercising tact, patience and professionalism.
Feb 2010 - Apr 2010
Assistant Swim Coach
New Trier Swim Club
-Instruct novice swimmers ages 5-17 in the technical aspects of swimming-Aid in administrative duties at competitions-Assist with land and in water activities for all novice groups
Aug 2009 - Jan 2010
Sales Associate
May 2009 - Jan 2010
Intern
Di Moda Public Relations
• Outreach to area and national press and blogs for clients including Randolph Duke, Project Angel Food, The Gilt Groupe, and The One Love Campaign• Write and edit press releases, compile press kits and clippings• Maintain relationships with celebrities, publicists, managers, and agents
Jun 2008 - Aug 2008
Intern
Giuliano Rafferty Branding Group
• Research possible licensees• Write copy for website • Help build style guides and brand overviews for clients
Jun 2008 - Aug 2008
Newcastle Smooth Operator Promotions
• Act as a brand ambassador to target consumers• Sample product to target market at popular local establishments in Cincinnati and Los Angeles
Apr 2008 - Aug 2008
Intern In Talent And Casting At Jimmy Kimmel Live!
• Maintain guest event calendar• Aid with guest travel arrangements• Greeting and attending to on-air guest talent
Jun 2007 - Sep 2007
Deck Manager/Lifeguard/Swim Instructor
Mizzou Recreation Center
• Maintain pool chemicals and safe swimming environment• Involved with ensuring safe and secure pool environment • Communication channel between lifeguards and professional staff• Aid in pool maintenance and upkeep of facility appearance• Teach basic water safety skills and stroke technique
May 2005 - Jun 2006
4 education records
Shannon Mccarthy education
Doctor Of Philosophy (Ph.D.), Marketing
Master Of Education, Higher Education Leadership
Bachelor Of Arts (B.A.), Communication, Public Relations
Journalism, Economics
FAQ
Frequently asked questions about Shannon Mccarthy
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What company does Shannon Mccarthy work for?
Shannon Mccarthy works for University of Central Missouri.
What is Shannon Mccarthy's role at University of Central Missouri?
Shannon Mccarthy is listed as Department Chair, Department of Marketing, Public Relations, and Sport Management at University of Central Missouri.
What is Shannon Mccarthy's email address?
AeroLeads has found 1 work email signal at @ucmo.edu for Shannon Mccarthy at University of Central Missouri.
What is Shannon Mccarthy's phone number?
AeroLeads has found 2 phone signal(s) with area code 479 for Shannon Mccarthy at University of Central Missouri.
Where is Shannon Mccarthy based?
Shannon Mccarthy is based in Warrensburg, Missouri, United States while working with University of Central Missouri.
What companies has Shannon Mccarthy worked for?
Shannon Mccarthy has worked for University Of Central Missouri, University Of Arkansas, Commission On Sport Management Accreditation, New Trier Swim Club, and Gap Inc..
How can I contact Shannon Mccarthy?
You can use AeroLeads to view verified contact signals for Shannon Mccarthy at University of Central Missouri, including work email, phone, and LinkedIn data when available.
What schools did Shannon Mccarthy attend?
Shannon Mccarthy holds Doctor Of Philosophy (Ph.D.), Marketing from University Of Arkansas At Fayetteville.
What skills is Shannon Mccarthy known for?
Shannon Mccarthy is listed with skills including Event Planning, Social Media, Public Relations, Research, Leadership, Time Management, Public Speaking, and Microsoft Office.
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