Teaching:MKT 3405: Principles of MarketingMKT 3420: Principles of Advertising MKT 4454/5454: Sports Marketing MKT 4470/3475: Marketing ResearchMKT 4490: Marketing Management Selected Research: McCarthy, S., M. Pelletier, and A. McCoy (2021). “Talking Together: Using Intercollegiate Podcasts for Increased Engagement in Marketing Education”, Marketing Education Review, DOI: 10.1080/10528008.2021.1875849McCarthy, S. and K. Hopkins. (2019). “Living in Lululand: How Brand Love and Online Brand Communities Drive Participation in the Sharing Economy,” in Annals of the Society for Marketing Advances, Volume 1, pp. 12-13.Zimmerman, M., Burch, L., and S. McCarthy. (2018). "Socially Partnered: How Cross-Owned MLS and NWSL Teams Utilize Twitter and Instagram." International Association for Communication and Sport 2018 Annual Summit. (Bloomington, IN).McCarthy, S. and M. Pelletier. (2017). “’We’re Sorry….Again’”: Analyzing Twitter Responses for Multiple Apologies Following a Publicized Service Failure,” in Annals of the Society for Marketing Advances, Volume 1.McCarthy, S., M. Zimmerman, and L. (2017). “’20 minutes of action’, Many Weeks of Dialogue: How the Brock Turner Case Changed the Way We Discuss Sexual Assault Allegations Against Athletes,” International Association for Communication and Sport 2017 Annual Summit. (Phoenix, AZ).McCarthy, Shannon T. (2017). “I Am That @Brand: How Self-Brand Connection and Narcissism Influence Social Media Interactivity and Purchase Intent.” 2017 AMA Winter Educators’ Conference. (Orlando, FL).Service:Collegiate DECA advisor: 2017-presentContinuous Improvement Review Committee: 2017-presentFaculty Senate: Fall 2020-present

Provide teaching and research support for active teaching facultyOversee and assist with Behavioral Business Research LabTeaching (duties include all course instruction, assessment, and course evaluation):MKTG 3433: Intro to Marketing (Fall 2014/Spring 2015)MKTG 4233: Integrated Marketing Communication (Fall 2015/Spring 2016)

Teaching (duties included all course instruction, assessment, and course evaluation)RESM 2093 Inclusive and Special Recreation and Sport (Fall 2012)RESM 2813- Recreation and Sport Leadership (Fall 2011/Spring 2012)RESM 2853- Leisure and Society(Fall 2011/Spring 2012)RESM 3023- Sport Management Fundamentals (Fall 2012)RESM 4003- Innovative Practices in Recreation and Sport (Spring 2012)McCarthy, S. T. & Dittmore, S. W. (advisor). (2013). Defunding success: Cincinnati athletics’ decision to eliminate athletic aid for men’s Olympic sports. Peer-reviewed presentation at the College Sport Research Institute conference, April 18-20, 2013, Chapel Hill, NC. Dittmore, S. W. & McCarthy, S. T. (2013). Should the FCC be more involved in regulating sports media rights? Re-examining sports programming migration. Formal, peer-reviewed paper and presentation at the International Association for Communication and Sport conference, February 22-24, 2013, Austin, TX.Dittmore, S.W. & McCarthy, S. T. (in review). Sport marketing and new media. In A. Billings & M. Hardin (Eds.), Routledge Handbook of Sport & New Media.Dittmore, S.W., Clavio, G., McCarthy, S.T., & McEvoy, C. (2012). Perceived utility of official university athletic Twitter accounts: The opinions of college athletic administrators, formal peer-reviewed paper and presentation, presented at the 2012 Annual College Sports Research Institute Conference on College Sport, April 18-21, Chapel Hill, North Carolina.Dittmore, S. W., & McCarthy, S. T. (2011). Full-court press: The swift rise of IMG College. Poster presentation at the 2011 Sport Marketing Association annual conference, October 24-27, Houston, Texas.

Coordinated Managerial MBA on-campus activities, including on site event planning and management for groups of 140-170 students; Initiated contact with incoming Managerial MBA Students; Counseled and provided on campus assistance for students in the George Washington Carver Summer Research Project

Sam M. Walton Graduate School of Business Graduate Assistant for AACSB reaccreditation.• Coordinated self-assessment for reaccreditation by the Association to Advance Collegiate Schools of Business by scoring assignments and writing text of self-assessment chapter• Developed Blackboard site schema and materials including assessment reports, rubrics, scored materials, sample assignments and other scored documents

• Conduct research on trends occurring throughout other benchmark university graduate admissions websites• Assist with outgoing recruitment and admissions communication• Answer and screen telephone calls, take messages, provide information or redirect calls as appropriate.• Research, write, and edit communication materials for graduate recruitment purposes• Organize, prioritize, and assist with general office duties as necessary• Communicate information clearly and concisely in person and/or on the telephone, exercising tact, patience and professionalism.

-Instruct novice swimmers ages 5-17 in the technical aspects of swimming-Aid in administrative duties at competitions-Assist with land and in water activities for all novice groups

• Outreach to area and national press and blogs for clients including Randolph Duke, Project Angel Food, The Gilt Groupe, and The One Love Campaign• Write and edit press releases, compile press kits and clippings• Maintain relationships with celebrities, publicists, managers, and agents

• Research possible licensees• Write copy for website • Help build style guides and brand overviews for clients

• Act as a brand ambassador to target consumers• Sample product to target market at popular local establishments in Cincinnati and Los Angeles

• Maintain guest event calendar• Aid with guest travel arrangements• Greeting and attending to on-air guest talent

• Maintain pool chemicals and safe swimming environment• Involved with ensuring safe and secure pool environment • Communication channel between lifeguards and professional staff• Aid in pool maintenance and upkeep of facility appearance• Teach basic water safety skills and stroke technique