I lead the strategic direction of the business, my responsibilities extend to guidingStartup and scale-up businesses, primarily in the climate change, energy and tech spacein establishing a strong market presence, navigating competitive landscapes, andachieving enduring success through sustainable practices.Key responsibilities:• Developing ESG strategies for clients, aligning their business goals with ethical andsustainable practices while positioning them favourably in the market.• Creating robust brand positioning strategies that set each of the brand apart fromcompetitors and enhancing credibility.• Developing distinct value propositions and brand storytelling narratives.• Guiding the design of brand identities ensuring consistency across all touchpoints.• Leading the UX/UI team in conducting expert product reviews, journey mapping, anduser interviews, ensuring all website and digital product solutions are customer-centricand results-driven.• Ongoing consultation with clients to keep the brands and products at the forefront ofthe contemporary digital landscape.• Constructing PR and crisis communication strategies, to protect and grow our clientsreputation in competitive and volatile environments.• Engaging with an International investment network to match clients with investors,facilitating partnerships that drive growth and uphold responsible business practices.• Developing and facilitating leadership training programs to in-still purpose-drivenvalues and promote innovation within client organisations, ensuring sustainablegrowth and internal alignment around business goals.• Nurturing strong relationships with key stakeholders—clients, investors, and partners,ensuring alignment between their goals and the broader market strategy.• New business development, attending industry events, delivering keynote talks andthought leadership content to drive awareness to reinforce the agency's expertise.

My role involved shaping the strategic direction for both the agency and its clients.My focus was on delivering value-added strategic solutions, managing key accounts,and driving business growth through effective communication and market insights.Key responsibilities:• Developed comprehensive brand strategies for well funded startups, ensuringalignment with their overall business objectives and market positioning.• Led creative teams in the execution of innovative campaigns across digital, social, andtraditional media channels.• Managed the client’s marketing budgets, ensuring cost-effective solutions whilemaintaining high-quality output.• Conducted in-depth market research to support client positioning and help identifynew growth opportunities.• Oversaw the integration of creative assets across multiple touchpoints, ensuringconsistent messaging and branding.• Directed stakeholder communication to keep all parties aligned and drive campaignsthat delivered measurable business outcomes.• Developing investor pitch decks to secure funding rounds mostly Series A and B.

I was responsible for developing bespoke business strategies and solutions, with a particular focus on digital transformation. My expertise in aligning technology, marketing, and strategy allowed me to help clients navigate complex challenges and capitalise on new opportunities in rapidly changing markets.Key responsibilities:• Spearheaded the expansion of Anchovy’s digital marketing services, significantly increasing the company’s regional footprint.• Built and maintained strategic partnerships with clients, focusing on long-term value creation and growth.• Led cross-functional teams to deliver complex digital transformation projects for clients, on time and budget.• Identified emerging market trends to refine service offerings, staying ahead of the competitive landscape.• Supporting clients in developing comprehensive brand, marketing, and communication strategies, both internal and external.• Negotiated and closed high-value contracts, contributing to revenue growth and company profitability.• Ensured strong operational processes were in place, driving efficiency across project delivery and client service.• Sourcing best-in-class consultants where specialist skills were required, ensuring a tailored and effective client solution.

Leading the development and execution of group-wide marketing strategies, with a strong focus on promoting biometric and fraud prevention solutions tailored for the financial services sector. I was instrumental in ensuring that the marketing strategies aligned with the company’s 5-year business plan while driving innovation and enhancing our brand presence across multiple channels.Key responsibilities:• Designed and executed strategic plans that aligned the company’s growth objectives with marketopportunities.• Managed large-scale transformation projects for clients, leading teams to deliver strategic initiatives that improved operational performance.• Developed and implemented go-to-market strategies for new product launches, driving client adoption.• Led client workshops and brainstorming sessions to identify unique solutions to complex business challenges.• Ensured continuous improvement by regularly reviewing and refining the company’s processes and services.• Cultivated high-level relationships with key stakeholders, ensuring their strategic goals were met through Comcorp’s services.

I spearheaded the growth and strategic direction of the companies, focusing on developing innovative business services and products while driving profitability. I not only managed operations but also aligning the companies’ growth with evolving client needs and market conditions. I worked closely with internal teams to ensure strategies were grounded in solid market insights and delivered measurable results.Key responsibilities:• Directed business development initiatives, identifying new growth opportunities and building and maintaining strong client relationships.• Developed and refined brand positioning strategies, ensuring alignment with clients’ commercial objectives and shifting market conditions.• Led financial oversight and budget management, ensuring operational performance exceeded expectations.• Collaborated closely with clients to ensure our services were fully aligned with their strategic direction.• Managed cross-channel campaign execution, tracking performance to optimise results and increase ROI.• Led product and UX/UI development, ensuring all creative outputs were aligned with the brand's promise.• Drove market expansion through Thought Leadership programs and new business initiatives.

Leading multidisciplinary teams to deliver fully integrated marketing campaigns across diverse product portfolios. I aligned global brand strategies with local market insights, ensuring campaigns resonated deeply with African audiences while meeting global standards.IMC Leadership: Oversee the lifecycle of Integrated Marketing Communications (IMC) briefs across Oral Care, Home Care, and Personal Care portfolios.Brand and Shopper Marketing: Manage all brand and shopper marketing touchpoints, ensuring comprehensive campaigns that maximize engagement across multiple platforms.Global and Local Alignment: Act as the critical link between global teams and local markets, adapting strategies to ensure cultural relevance in South, East, and West Africa.Agency Collaboration: Manage relationships with agency partners in digital, media, production, and activation to ensure strategic alignment and seamless execution of campaigns.Cultural Sensitivity: Customize campaigns in collaboration with local clients and global stakeholders, ensuring messages are culturally sensitive and language-appropriate.Technology Advisory: Advise clients on emerging technologies and new media strategies, ensuring campaigns leverage the latest innovations.Team Management: Mentor and manage a team of 8, fostering a collaborative environment that drives creativity and impactful marketing solutions.Consumer Insights: Utilize local consumer insights to tailor global marketing strategies, ensuring relevance in African markets.Market Research: Conduct market research and consumer behavior analysis to inform decisions balancing global brand consistency with local preferences.Cross-Channel Execution: Manage the execution of cross-channel campaigns from initial briefings to creative development and final delivery.Budget Oversight: Oversee execution across TV, digital, media, and retail activation, managing budget allocations to ensure a high return on investment.

Clients: IBM, M-Net, Business Connexion, Nike S.ABusiness Connexion• Managing the ATL, BTL and Digital requirements on the business • Knowledge and understanding of the various complex services offered by client• Liaising with Brand, Services and Africa divisions to deliver on projects across the board• Managing a variety of different projects simultaneously to ensure a consistent delivery across divisions.• Attending strategic and planning sessions for the brand with various partners and client.• Maintaining a good relationship with client & creating further business opportunities for the group.Nike:Achievements:• Global recognition for2 campaigns designed & produced locally.• All deadlines were achieved & campaigns were a success allowing Nike to dominate over the Wold Cup period• Managing the BTL and TTL campaigns for Nike Retail leading up to World Cup 2010 • Effectively managing various tight project deadlines • Knowledge and experience of the Nike consumer sales environment focusing on retail marketing• Coordinating various projects & events for Nike InternationalGeneral• Maintaining the scope of work and adhoc projects for client• Ensuring that relevant departments are updated regularly on all aspects relating to the account.• Assistance with yearly budget compilations & managing client account recons & negotiations for retainer structures• Maintaining a high level of staff motivation & proficiency especially when working to extreme deadlines & under pressure• Preparation of concise, accurate & motivating creative briefs• Budgetary responsibility (achievement of revenue and adherence to expenditure budgets) for agency and client. • Attending strategic planning sessions incorporating Brand Communications.• Promoting brand liberation and ensuring that the client works across all partner groups in Ogilvy.• Managing all chase systems and billings for the main agency

Successfully managing comprehensive advertising and production initiatives for Tiger Brands, overseeing multiple portfolios to ensure alignment with client objectives and strategic goals.Oversee all ATL requirements for nine Tiger Brands portfolios, including TV, radio, outdoor, and print media, ensuring alignment with client expectations and project deliverables.Conduct thorough research and compile bi-monthly competitor reviews for each portfolio, presenting actionable insights to clients.Attend brand planning sessions, strategic communication workshops, and Nielsen research workshops to contribute to comprehensive marketing strategies.Manage a team of two direct reports, ensuring high-quality output from creative, media, planning, and production departments.Effectively manage the expectations and requirements of 45 marketing managers and brand teams, ensuring seamless communication.Successfully navigate tight deadlines for production, creative development, and strategic initiatives, maintaining project timelines and deliverables.Manage the entire billing process for each of the nine brands, including media communications billing from third-party media partners.Identify opportunities for cross-selling affiliated partners when required, enhancing client service offerings.Oversee all briefing sessions, feedback loops, and status meetings, ensuring clarity and alignment on project goals.Foster the growth and development of direct reports, providing mentorship and support for their professional advancement.Handle conflict situations and legal liabilities during productions and meetings, ensuring compliance and maintaining positive client relationships.Achievements:Successfully managed numerous TV productions from inception to completion for various brands, delivering high-impact results.Provided comprehensive strategic documents and reviews to clients, enhancing their marketing strategies and decision-making processes.

Leading the management and execution of all through-the-line (TTL) and below-the-line (BTL) activities for Nike across 450 retail outlets.Directing all TTL and BTL retail marketing activities for Nike across South Africa.Developing a deep understanding of the consumer sales environment, allowing for effective execution of Nike's brand and product strategies across a highly competitive market.Managing and executing retail campaigns across 450 outlets, ensuring a consistent look and feel while adapting to local consumer preferences.Overseeing the rollout of Nike campaigns, including in-store promotions, activations, and digital integrations.Ensuring that Nike's global brand strategy is seamlessly adapted for local execution across all retail partners.Maintaining a consistent visual identity and brand message across all touchpoints.Working closely with Nike's local brand managers, and production agencies to adapt global strategies and campaigns to the SA market.Ensuring all retail campaigns are aligned with Nike’s global objectives while meeting the specific needs of the local market.Collaborating with key production agencies, media, and digital partners to ensure that campaigns were regularly refreshed and remained dynamic and relevant.Overseeing multiple campaigns and managing partnerships to guarantee a smooth workflow across multiple stakeholders.Leveraging extensive knowledge of the consumer retail environment to implement marketing strategies that directly resonated with local customers.Utilising consumer insights, retail trends, and market analytics to optimise Nike's in-store and digital executions.Ensuring a uniform brand experience across all retail environments, regardless of the size or location of the outlet.Maintaining Nike's premium image and ensuring that customers had a seamless experience no matter where they engaged with the brand.

Managing the Coca-Cola account across several key divisions, including Leisure, Workplace, and Education. Responsible for managing creative and sales promotion campaigns, overseeing client relationships, and ensuring alignment between brand, legal, and digital strategies to execute high-impact activations and experiential events.Development and execution of creative and sales promotion campaigns for Coca-Cola across the Leisure, Workplace, and Education divisions.Ensuring that all campaigns aligned with Coca-Cola's brand strategy while driving engagement in various consumer environments.Managing client briefs, feedback loops, and creative outputs, ensuring that Coca-Cola's brand messaging was consistently delivered across channels.Coordinating internal teams, creative, strategy, and digital, to ensure on-time delivery of all campaigns.Working closely with the legal and digital teams to ensure that all competition rules and regulations were followed meticulously, maintaining the integrity of campaigns.Liaising between departments to create integrated marketing strategies that aligned with both Coca-Cola’s global standards and local compliance needs.Planning and execution of Coca-Cola’s major activations and experiential events, ensuring that each event delivered on brand objectives and created memorable consumer experiences.Managing logistics, creative development, and in-field execution.Utilising consumer insights & market data to tailor campaign strategies for various divisions, ensuring each campaign resonates with its audience.Aligning the brand’s broader objectives with local market conditions.Ensuring that all creative executions are in line with Coca-Cola’s brand standards.Maintaining a high standards of creative output & ensuring that campaigns deliver on both aesthetic and strategic goals.Ensuring a consistent brand narrative and creative execution across multiple divisions, despite the diverse nature of these consumers.

Key Clients: Christian Dior, Decleor UK, Pierre Fabre, Yves Saint Laurent, Preferred Hotel Group, Park Inn, Aelia, Brake Hotels, Didier Patisserie, Dyno, Le Meridian, Visit BritainAchievements: • Managing some of DCG’s biggest and most profitable accounts.• Working on business throughout Europe and the United States.• Winning large proposal business and increasing client briefs.• Increasing client spend per account.• Managing up to 26 projects on an on-going basis.Responsibilities • Reporting directly into Managing Director and Account Director.• Managing two account executives • Development and management of projects from brief through to execution and supervision of AE through in-field phase.• Preparation of proposals and presentation to client.• All POS and press passing large projects in various international locations.• Liaison with all key partners including: clients, legal, creative, production and fulfillment house.• Gaining and maintaining familiarity with the client's products, business culture and competition. • Briefing creative and any other third parties to formulate creative and innovative solutions. • Liaising between client and studio effectively by providing accurate briefs and understanding clients’ brand values & expectations. • Responsible for all financial reporting and profitability of team.• Developing and implementing programmes and website/data collection mechanics.• New business development with both existing and prospective clients.