Shanon Larimer Email & Phone Number

Orlando, Florida Area

Founder of Larimer & Co., a strategic branding and creative design agency with a passion for launching, rejuvenating and propelling brands. Lead an innovative team of professionals in the development and execution of customized strategic campaigns for emerging businesses and multinational corporations. Deliver experience innovation beyond customer imagination for globally integrated corporations that are hungry for change, disruptive by nature, and reflect a genuine concern for society. Partner with people and brands to uncover untapped sources of differentiation to drive loyalty, preference, and margin. Clients range from startups and scale-ups to mid-sized businesses and multinational corporations and span the market spectrum, including entertainment, hospitality, commercial real estate, restaurants, retail, healthcare and non-profit.

Orlando And Tampa, Fl; Atlanta, Ga

Led the corporate marketing, communications and creative services division of the $36-Million commercial architecture firm; one of the regions largest architectural firms and fastest growing privately-held companies in Central Florida. Crafted and implemented industry-leading, revenue-driving marketing platforms that resulted in firm-wide expansion, increased shareholder value and escalated profitability of more than $9M over a six-year period. Introduced structured corporate citizenship programs that benefited the region and engaged key stakeholders. Cultivated business relationships, maximized brand loyalty and developed strategic partnerships through extensive community programming and large-scale events. Promoted to associate principal and senior vice president within year one to spearhead the firm’s first rebranding initiative in 20 years; later appointed to principal to oversee strategic business growth, reimagine corporate business plans, introduce new lines of business and lead FUSION, the company’s Brand Strategy and Communications Group. Launched in 2011 to service the firm’s high-profile clients, FUSION was transitioned in 2016 to Larimer & Co., a private business.

Orlando, Florida Area

Led day-to-day operations, including facility management and visitor experience for the CityArts Factory, a 20,000 square-foot visual and performing arts center in the heart of downtown with an annual attendance of 100,000. Guided the nonprofit arts organization through a significant period in its then 10-year history, by eliminating six-figure deficit and achieving a balanced financial position despite the financial recession. Directed the rebranding and renovation of the historic CityArts Factory building, increasing visibility, visitation and program participation by more than 80%. Engaged government officials, community leaders, board, staff and volunteers to review and update fundraising and strategic plans. Served as an officer of the organization since 2011, and as chairman from September 2014 through January 2018, leading a 22-member board. As chair, guided the overall vision and strategic direction, fostered public/private partnerships, championed fundraising support and led diversity and inclusion initiatives. Oversaw signature programming and public art projects at the CityArts Factory and the Gallery at Avalon Island, located in historic landmark buildings.

Maitland, Fl

Served as chief executive for the Enzian Theater, a nonprofit cinema café, and its signature Florida Film Festival, one of the country’s leading independent film festivals attended by 100,000 visitors annually. Managed a $3M+ operating budget and led a senior team of marketing, development, programming and operations staff. Produced the most profitable Florida Film Festival in 18 years, resulting in a 43% box-office increase and 90% event-capacity increase. Grew membership by 39%, facility rentals by 19%, food and beverage income by 17% and box-office sales by 11%. Redefined the brand experience, cultivated relationships with corporate sponsors, and grew the organization’s annual operating budget. Expanded national presence and introduced new audiences through strategic partnerships with the Academy of Motion Picture Arts and Sciences, the Sundance Institute and The Metropolitan Opera.

Orlando, Fl

Managed the strategy and tactical execution of global public relations, crisis planning and response for SeaWorld Orlando, Discovery Cove, Aquatica, Busch Gardens Tampa and Adventure Island. Led proactive and reactive internal publicity teams and external international agencies to establish brand awareness and drive attendance for the launch of new theme parks, attractions and signature events. Oversaw a $6M+ marketing budget and $1M+ public relations budget across five Florida theme parks. Leveraged strategic partnerships and publicity initiatives with Sony Pictures Entertainment, Sesame Workshop, the Tribeca Film Festival, ABC’s Good Morning America and NBC’s The Today Show. Publicized community outreach, ranging from animal rescue and rehabilitation initiatives to global wildlife research and conservation programs. Oversaw corporate communications and maximized synergy with brand marketing, sales, promotions, advertising and consumer insights. Signature projects included the launch of SeaWorld’s Aquatica, Shamu’s Happy Harbor, Believe, and Blue Horizons. SeaWorld Parks & Entertainment formerly operated as Anheuser-Busch Entertainment Corporation.

Orlando, Fl

Oversaw the marketing and public relations division for the Orange County Regional History Center, a 65,000 square-foot Smithsonian Affiliate museum with an annual attendance exceeding 100,000. Developed and maintained a five-year business plan, multichannel resident and tourism marketing plans, and promotional campaigns that resulted in heightened attendance, memberships and program bookings. Managed outside creative agencies to promote all areas of business including development, educational programs, facility rentals, membership, exhibitions and operations. Contributed to the creation of award-winning content and oversaw publishing for historically significant books and journals. Partnered with museums and archives across the nation to market globally recognized exhibitions and programs.

Orlando, Fl

Spearheaded the strategic development and execution of integrated brand communications for the launch of Bloomingdale’s $50 Million, 235,000 square-foot luxury department store at The Mall at Millenia. Strengthened Bloomingdale’s brand equity through corporate philanthropy initiatives and provided an innovative and integrated communications vision. Developed and executed PR/Communications strategies for all corporate initiatives, vendor partnerships, exclusive launches, brand-building exercises, executive profiles, lifestyle/brand/trade initiatives, promotions and events. Supported the launch of new store openings in Atlanta, Chicago and New York. Designated as primary company spokesperson and positioned Bloomingdale’s as an authority for upscale contemporary fashion with international, national and local digital, print and new media. Served as a member of the senior leadership team and leveraged partnerships between the corporate buying office, public relations and domestic/international marketing divisions. Bloomingdale's, America's top nationwide omnichannel, luxury department store, is the contemporary division of Macy's, Inc. The Mall at Millenia is among the Top 10 most productive malls in the world and is owned by Taubman Centers, Inc., (NYSE:TCO) in partnership with The Forbes Company.

Orlando, Fl

Managed travel, leisure, lifestyle and entertainment industry accounts for Yesawich, Pepperdine & Brown, a $96M global marketing communications agency. Planned and implemented press events in North American, European and Asian media centers via product launches and global travel packaging for FAR&WIDE Travel Corporation, a $300M+ company, and its 21 divisions worldwide. Managed crisis communications initiatives for Middle Eastern tour operations following the September 11th attacks and partnered with travel and tourism bureaus to restore visitation to the United Kingdom following the foot-and-mouth disease outbreaks. Produced promotional opportunities, national sweepstakes and grand-opening events for clients including Dolly Parton’s Dixie Stampede, Hyatt Regency Grand Cypress and Outrigger Hotels and Resorts Hawaii. Yesawich, Pepperdine & Brown is formerly known as Ypartnership and currently operates as MMGY Global.

Lake Buena Vista, Fl

Supported strategic, cohesive external and internal communications for Disney Cruise Line public relations. Managed large-scale, high-visibility projects including the launch of the first seven-night Caribbean cruise, on-location productions of multiple ABC primetime specials, International Coastal Initiative shoreline clean-up programs, celebrity appearances and high-profile national media FAMS. Provided additional support to Disney Cruise Line promotions, broadcast productions and community relations. Served as a multiyear Corporate Intern representing travel industry marketing and sales teams including Disney's Leisure Group Sales (Latin America), Disney's Fairytale Weddings (Asia-Pacific), Original Programming, Disney's Special Activities and Guest Relations. Participated in major company promotional initiatives including Walt Disney World's 25th Anniversary Celebration, the launch of Disney's Animal Kingdom and the introduction of premium resort properties including Disney's BoardWalk Inn, Disney's Animal Kingdom Lodge, Disney's Wilderness Lodge and Disney's Coronado Springs Resort.

Bachelor Of Science

Certificate