Shanon Solava personal email
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With over 20 years of experience in nonprofit leadership, education, digital marketing, and community engagement, I am deeply committed to fostering sustainable growth and positive impact in organizations of all types. Whether in higher education, small business, or the nonprofit sector, my career has been defined by a passion for strategic planning, relationship-building, and impactful communications that drive long-term success.As the founder of Shylava, a digital marketing business, I’ve worked with small businesses and community organizations to enhance their brand visibility, optimize operations, and develop strategies that foster growth. I believe in the power of local economies and am passionate about helping businesses thrive by crafting targeted marketing campaigns, leveraging digital tools, and building strong community relationships. This experience has equipped me with a deep understanding of how digital marketing can drive success, even in rural communities. It has reinforced my belief in supporting local commerce as a pillar of economic sustainability.In the nonprofit and higher education sectors, I have led multi-million-dollar grantmaking programs, directed community initiatives, and developed communications strategies that amplify the work of organizations in education, social services, and economic development. I’ve worked closely with government agencies, donors, and other stakeholders to craft narratives that position organizations for success, secure funding, and build lasting partnerships. My ability to articulate the value of educational programs, research, and community outreach aligns with the needs of organizations and initiatives, where effective communication, stakeholder engagement, and strategic partnerships are key.I am particularly passionate about how nature and the outdoor economy can catalyze rural community engagement and economic development. I see immense potential for educational institutions, nonprofits, and small businesses to collaborate to strengthen communities, promote sustainability, and foster innovation. Whether through advancing educational initiatives, driving funding and support for nonprofit programs, or helping businesses connect with their customers, my approach is centered on collaboration, transparency, and inclusivity.
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Partner And Co-FounderShylavaUnited States
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Partner & Co-FounderShylava Mar 2019 - PresentPennsylvania AreaAt Shylava, I thrive on the challenge of managing a diverse portfolio of nationwide client accounts as Co-Owner and Partner. I focus on creativity and developing marketing strategies that elevate brand visibility while generating leads and increasing client revenue. With each campaign, I aim to transform engagement into tangible results, ensuring that every initiative resonates deeply with the target audience.Collaboration and data analysis are central to my approach. I foster long-term relationships built on trust and open communication by leading regular remote client meetings. These interactions allow me to listen to client needs and adapt strategies in real-time, maintaining project momentum and ensuring every client feels valued and understood. Tracking and interpreting data gives clients the information they need for informed decision-making.I oversee business operations and am committed to driving growth and ensuring operational efficiency. I coordinate our team’s efforts to streamline processes, allowing us to focus on crafting impactful marketing solutions. My attention to detail helps the agency function seamlessly, enhancing our ability to deliver exceptional results.Additionally, I am responsible for writing and distributing press releases and amplifying our clients' messages to regional and national audiences. Through my efforts, I build brands and cultivate a community of business owners dedicated to making a difference.
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Consultant/Nonprofits/Small Businesses/Creativity CoachSolava Consulting Jun 2010 - Jun 2019VirtualAs a special projects consultant for nonprofits, school districts, and businesses, I stood at the intersection of marketing, leadership, and community building. My journey led me to complete impactful projects for organizations like the National School Foundation Association, Velocity EHS, and the School District of Lancaster. Each project became an opportunity to foster growth and amplify mission-driven efforts.In my role, I directed strategic planning for nonprofits and marketing for businesses, guiding them toward enhanced mission impact and sustainable growth. I thrived on managing high-level external stakeholder engagement strategies, ensuring every voice was heard and every relationship nurtured. As the primary communication contact for members, press, and stakeholders, I skillfully wove narratives that elevated my clients’ missions and strengthened their community connections.My project management expertise shone as I delivered results-driven services, ensuring successful project completion and stakeholder satisfaction. My commitment to communication extended to supporting senior teams as a communications officer, enhancing both internal and external channels. I empowered over 5,000 participants through personal development workshops, helping them enhance their leadership capabilities and drive positive change.My passion for philanthropy was evident in my grant writing services, which secured crucial funding for various nonprofits. I conducted donor training sessions that helped organizations identify and optimize funding opportunities, boosting engagement and support. Through my leadership in managing successful membership drives and advising foundation board members on giving strategies, I cultivated a vibrant community of change-makers. My insights on nonprofit best practices, shared at national conferences, inspired others to innovate and elevate their missions, making me a beacon of hope and transformation in the sector.
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Executive DirectorLancaster Education Foundation Mar 2012 - Jul 2014Lancaster, Pennsylvania AreaDuring my first year on staff, I raised over $3 million from individuals and small businesses while overseeing financial management for more than 50 donor-advised funds. I also successfully rebranded the organization, revitalizing its public image and enhancing community engagement.As the Executive Director and Chief Communication Officer, I managed high-level stakeholder engagement, including alumni and national private and public funders. I directed all fundraising activities, launching major donor programs and increasing individual giving by $2 million in my second year through targeted outreach and donor stewardship. My coordination of a highly successful annual appeal generated critical funds for educational initiatives.I also managed a portfolio of major and planned giving prospects, securing transformative gifts for the foundation, including unrestricted funds from individual donors. By crafting compelling proposals and delivering impactful presentations, I increased contributions significantly. I facilitated meetings with alumni, school district leadership, and community investors to foster collaborative partnerships and organized a successful fundraising event featuring an internationally recognized comedian. Leading a four-person staff, I drove a culture of excellence and accountability. This was particularly evident in our transition from paper-based financial record-keeping to the implementation of digital systems.
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Vice President Of Programs; Program ManagerLancaster County Community Foundation Mar 2007 - Jun 2010Lancaster, Pennsylvania AreaI led grant-making efforts exceeding $3 million annually, working closely with nonprofit organizations to drive positive social change. My focus spanned diverse areas, including community arts, nonprofit leadership with Millersville University, and organizing vital social services during a recession. In addition to managing grants, I was responsible for marketing our organization to private donors and nonprofit partners, ensuring our mission reached a broad audience.I managed high-level stakeholder engagement strategies and forged connections between private and public entities to foster community growth and collaboration. As the chief spokesperson, I conducted interviews on NPR and local news stations, sharing our impact and advocating for the causes we supported. I initiated data-driven planning by creating a community scorecard, drawing insights from multiple independent organizations to inform our strategies.I also cultivated relationships with major donors, advising them on planned giving and securing sustainable funding for local initiatives. By providing strategic advice to senior nonprofit leaders, I helped enhance their organizational effectiveness and impact. My presentations at corporate board meetings and community events focused on advocating for philanthropic investments that could transform lives.At the national level, I served on the Philanthropy Week in Washington Committee and the Youth Leadership Council for the Council of Foundations, where I influenced future nonprofit leadership. These experiences reinforced my commitment to fostering collaboration and innovation in the nonprofit sector, allowing me to contribute to meaningful change in our communities.
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Coordinator Of School & Community PartnershipsSchool District Of Lancaster/School & Community Network Aug 2002 - Mar 2007Lancaster, Pennsylvania AreaI led the design of community partnerships that united schools, businesses, and governmental entities, overseeing a multi-million dollar grant funded by the U.S. Department of Education, Health & Human Services, and the Department of Justice. My responsibilities included managing the School Resource Officer Program, district-wide behavioral health initiatives, and various educational collaborative efforts. This federal grant was a natural extension of the partnership work I had completed with the School & Community Network and the United Way of Lancaster County, funded by prestigious foundations like Pew, Gates, and Annenberg.I organized community meetings that brought together school officials, city and county representatives, parents, students, and community members to address students' needs through the School & Community Network. Directing federal grant projects allowed me to receive specialized training from the U.S. Department of Education, Health & Human Services, and the Department of Justice, which equipped me with the skills to manage these initiatives effectively.One of my proudest achievements was designing and implementing the School Resource Officer program, which ensured student safety and fostered positive school environments. I coordinated and secured grants and individual gifts to fund community-wide youth programs, enhancing opportunities for local youth and creating a lasting impact.Additionally, I facilitated training sessions on collaboration and leadership, empowering school leaders and nonprofit organizations to strengthen their efforts. I provided technical assistance to support capacity-building initiatives and led data collection and research efforts to inform evidence-based decision-making, ultimately improving program outcomes. Each step of this journey reinforced my commitment to fostering a collaborative environment that addressed the diverse needs of our community. -
SupersivorCenter For Opinion Research Jan 1999 - Aug 2002I worked my way through college, and my journey took a pivotal turn when I took a political science data class with Berwood Yost. He recognized my potential and recruited me to join his team at the Center for Opinion Research. Initially based at Millersville University, the Center moved to Franklin & Marshall College, and working alongside Yost during this time was transformative for me.My experience at the Center was crucial to my understanding of data. I immersed myself in various projects, learning the intricacies of data collection and analysis. This hands-on experience deepened my comprehension of how data can inform decision-making and drive impactful strategies.Today, I carry that foundational knowledge, applying my analytical skills professionally. The lessons I learned while working at the Center continue to shape my approach to data, enabling me to make informed, strategic contributions to my work.
Frequently Asked Questions about Shanon Solava
What company does Shanon Solava work for?
Shanon Solava works for Shylava
What is Shanon Solava's role at the current company?
Shanon Solava's current role is Partner and Co-Founder.
What is Shanon Solava's email address?
Shanon Solava's email address is so****@****ail.com
Who are Shanon Solava's colleagues?
Shanon Solava's colleagues are Keith Shiley.
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