Shanon Woodruff Email and Phone Number
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Shanon Woodruff serves as Vice President and Director of Marketing for WestStar, one of the largest financial services companies in the Borderplex area (El Paso, TX; Las Cruces, NM; and Northern Mexico) with more than $3 billion in assets.Woodruff has worked in marketing for over 20 years and has experience in the education, senior living, business, hospitality, and finance industries. As the Marketing Director, he is responsible for the overall branding and marketing direction, identifying goals, and developing strategies that cater to the target market of the organization's products and services.Before joining WestStar, Woodruff was Assistant Vice President of Marketing for evolve Federal Credit Union, where he assisted in the day-to-day oversight of the department and notably spearheaded the implementation of their Social Purpose, which concentrated on community outreach for children-focused organizations throughout the Borderplex region.Woodruff's commitment to community outreach goes further than his professional involvement to include his work with organizations such as Big Brother Big Sister, Lee and Beulah Moore Children's Home, and GiGi Playhouse El Paso, where he served as Vice President of the Board from 2015-2016.He graduated from New Mexico State University with a Bachelor of Arts in Anthropology in 2006 and a Master of Arts in English: Rhetoric and Professional Communications with honors in 2008. Woodruff has been the Marketing Director at WestStar since 2020.Brand Management · Marketing Strategy · Digital Marketing · CMS · CRM · Email Marketing · Research & Strategy · Public Relations · SEO · SMM · Event Management · Vendor Management · Budget Management · Multi-Media Design
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Vice President & Marketing DirectorWeststar Nov 2020 - PresentEl Paso, Texas, Us
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Marketing / Event ManagerThe Plaza Hotel Pioneer Park Mar 2020 - Oct 2020
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Public Relations Specialist / Avp Of MarketingEvolve Federal Credit Union Jan 2013 - Mar 2020El Paso, Tx, Us• Develop and maintain third-party vendors for managing digital and traditional platforms• Work with various other department leaders to develop and maintain strategic marketing plans and goals• Work with executive staff to improve and maintain member experience as well as develop products and services• Create and maintain multiple campaigns via MCIF/CRM system focused on increasing sales of products and services• Collect and review analytics from digital, CRM, and traditional marketing campaigns in order to create metric reports• Develop ROI focused campaigns that can be tracked and measured for success • Lead and work with marketing team, including conducting employee evaluations and coaching • Develop and maintain programmatic/native/digital/traditional marketing campaigns• Write and develop credit union marketing materials, including branding guides, marketing plans, and internal and external communications through the use of market trends and demographic data analysis• Work to bring website in to compliance with ADA: Title II Regulations, including design, structure, and PDFs• Develop, create, and host events for various community and credit union events• Five years hands-on management of VIP suite at Southwest University Park, including hosting, staffing, food and beverage coordination, budget, special events, media, coordinating attendees, etc.• Manage community partnerships, both professional and philanthropic• Coordinate all media efforts, including social media, print, and broadcast -
Vice President, Content And Social MediaRank Smart Jun 2008 - Jan 2015• Manage 4,500 + pages of content for website with 2,000 + hits per day• Conduct audience analysis for creating specific distance education marketing campaigns• Generate unique copy for online schools, programs, and course descriptions • Create SEO strategies through mentoring search logs • Aid in the layout and visual redesign of website• Implement SEO best practices in the creation of content• Research data for online education• Research and provide answers for submitted online learning questions• Work extensively with content management system • Edit previously published copy• Research, publish, and analyze social media marketing campaigns for Twitter, Facebook, Stumble Upon, and other Social Media Outlets• Create content based on current trends in online education• Research and write articles• Create and publish email newsletter with 2,500 member subscriptions• Coordinate content with school representatives • Research online education related sources for content• Conduct in-depth keyword research• Apply HTML code to content• Edit content specifically for SEO best practices• Implement company’s content standards
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Social Media SpecialistEvolvefcu 2013 - 2013• Combined Social Media Network Growth (past six months) - 80%• Manage 4,500+ pages of content for website with 2,000 + hits per day• Conduct audience analysis for creating specific marketing campaigns• Generate unique copy for online programs and course descriptions• Create SEO strategies through mentoring search logs• Monitor online and social media trends in order to develop campaigns to promote social network growth• Implement SEO best practices in the creation of content• Work extensively with content management system• Research, publish, and analyze social media marketing campaigns • Create and publish email newsletters with a 2,500 member subscription• Coordinate content with school representatives• Conduct in-depth keyword research
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Graduate Assistant - HrtmNew Mexico State University Aug 2007 - May 2008Las Cruces, Nm, Us• Created print and online documents for courses• Wrote policy and procedure manuals for software• Developed and worked with spreadsheets• Selected software for course projects• Edited and designed print and written materials for conference presentations -
Web Services InternHuman Rights Campaign May 2007 - Aug 2007Washington, Dc, Us• Edited and produced web pages and copy• Worked with 3rd party firm on various aspects of the new and old content management system• Created user manuals and style guides for micro-sites• Created various documents to aid in the site migration• Assisted with editing and producing graphics• Altered to micro-sites’ CSS• Reviewed and migrated web content from existing site to new site• Updated, created, and edited content via content management system; both for existing CMS and RedDot CMS -
Print DesignerTacom Printing Mar 2001 - May 2006• Project development – print design and layout• Product ordering• Manage new hires• Worked with customers in the development of various projects• Trained new hires in print development• Edited content of print material• Developed and edited newsletters, brochures, manuals, posters, and logos
Shanon Woodruff Skills
Shanon Woodruff Education Details
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New Mexico State UniversityProfessional Communication -
New Mexico State UniversityArchaeology
Frequently Asked Questions about Shanon Woodruff
What company does Shanon Woodruff work for?
Shanon Woodruff works for Weststar
What is Shanon Woodruff's role at the current company?
Shanon Woodruff's current role is Vice President & Marketing Director at WestStar Bank.
What is Shanon Woodruff's email address?
Shanon Woodruff's email address is sw****@****fcu.org
What is Shanon Woodruff's direct phone number?
Shanon Woodruff's direct phone number is +191559*****
What schools did Shanon Woodruff attend?
Shanon Woodruff attended New Mexico State University, New Mexico State University.
What are some of Shanon Woodruff's interests?
Shanon Woodruff has interest in Facebook, Archaeology, Social Media And Communication, Social Networking, See Less, Twitter, Online Communication, Social Media Evolution, Telecommunication Technology, Online Social Media.
What skills is Shanon Woodruff known for?
Shanon Woodruff has skills like Social Media Marketing, Social Networking, Content Management, Email Marketing, Seo, Editing, Content Development, Cms, Google Analytics, Copywriting, Google Adwords, Digital Marketing.
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