• Proactively identifying and developing content while working closely with senior • stakeholders and subject matter experts for B2B audience• Provided copywriting support and improvements for high visibility in social advertising and content syndication to match the needs of the readership• Coordinated with design teams to create impactful marketing collaterals- newsletters, mailers, videos, posters, and web content • Organizing webinars and associated promotional activities on social platforms• Performance Marketing - contributed to social advertising, display, retargeting, and content syndication

• Responsible for leading and implementing digital content creation /writing wing for eMudhra’s• Participated in marketing operations by building leads, opportunities, and pipeline models• Closely interacted with product teams, and stakeholders to formulate digital marketing strategies• Performance Marketing - contributed in social advertising, display, retargeting, and content syndication• Sphere heading LinkedIn campaigns for brand visibility, mobile app installs• Made significant contribution to optimize organic and paid campaigns• Post-campaign report generation & analysis measured monthly, quarterly, and• annual targets (broken out by segment and sub-region) including Leads, MQLs• Organizing webinars and associated promotional activities on social platforms• Video content/video ad development for eMudhra's popular products with voice over

• Print and Web Content Development for electronicsforu.com• Delegate acquisition for technology conferences, workshops and webinars through social media campaigns- organic and paid• Created targeted content with high engagement and user retention rate• Established a social media KPI (Key Performance Indicators) metrics to determine the• ROI of marketing e orts.• Recommended scheduled actions plan to promote client event programs and specifi¬c audience suggested by the client and using custom and lookalike audience for remarketing• Provided continuous feedback to the client and created projects to increase audience• Developed and executed major SMM and web campaigns within budget and scope of online objectives• Tracked and analysed social and web data to choreograph and optimize targeted social campaigns, as well as assign ROI-driven metrics to each campaign• Created various metrics-focused post-mortems and point of view documents that outline performance and key learning• Worked closely with various internal teams (developers,creative designers, etc.) and external teams (on client-side)• Tested landing pages and formulated plans to keep conversion rates consistent• Maintained strong public & media relations

Heading Internet of things and related editorial stories, print magazine and online articles

As Cognos Planning, Informatica Admin, and consultant.• Updating both the exchange rates – Forecast & Budget in the Admin Cash Flow Cube• Understanding Analyst and contributor capabilities of Cognos EP 8.4• Taking care of the Maintenance and Support Services to hot fix the time critical problems and continuous enhancements in applications.• Single point of contact for GCM implementation• Involved in Problem management• Enhancing and creating new modules in the planning and forecasting periods as per the business requirements• Setting up the Contributor application, developing plan in Analyst, designing the E-List, setting up the users, assigning the rights.• Served as the point of contact to the customer during Outages and Incidents• Handling the issues related to the application in day to day submissions from the business users • Experience handling Service Requests and Incidents from L2 team and providing solutions as required