Shan Serran Email & Phone Number

San Francisco, Ca, Us

Veewz is Digital Marketing Agency specializing in SaaS, Finance, E-commerce, and Retail• Built and led a digital marketing agency serving clients across SaaS, finance, e-commerce, and retail, with a focus on data-driven campaigns and scalable growth strategies.• Delivered 3x growth in demand generation for a SaaS client specializing in apartment price comparison shopping, achieving user growth through advanced customer segmentation and targeting.• Designed and executed high-performing multi-channel marketing campaigns (SEO, SEM, email, social media and paid media), driving an increase in lead quality across client portfolios.• Integrated marketing automation platforms (HubSpot, Marketo) and analytics tools (Google Analytics, SEMrush) to enhance campaign performance and ROI.• Partnered with finance clients to implement innovative lead generation strategies, resulting in MoM increase in customer acquisition.• Scaled e-commerce campaigns while improving ROAS through meticulous optimization of paid media and shopping ads.• Mentored and managed a team of freelancers, delivering high-quality creative assets,content and digital campaigns.

Las Vegas, Nv, Us

Rimini Street is an independent provider of enterprise software support services for Oracle and SAP licensees.• Developed and executed global digital strategies for SaaS products, resulting in a 20%+ increase in campaign ROI managing digital advertising budgets over $5+ million annually.• Utilized a metrics-centric approach to produce KPI-aligned results, effectively contributing to key business objectives and performance targets.• Orchestrated testing and optimization initiatives that uplifted campaign performance by 20%+, enhancing both efficiency and effectiveness.• Expertly utilized Google Analytics, Marketo, and Salesforce to oversee and optimize a $5+ million marketing budget, improving cost efficiency and campaign performance.

Redwood City, California, Us

ABS -CBN International | The Filipino Channel is global subscription television network owned and operated by the Filipino media conglomerate ABS-CBN Corporation.• Spearheaded global digital marketing campaigns across North America, Europe, and Asia, boosting market penetration and brand awareness, successfully boosting total digital revenue by 300%+ through targeted campaigns and data-driven strategies.• Engineered a comprehensive digital strategy for TFC online that led to a 150%+ surge in traffic, subscriber count, and revenue, fortifying the brand’s digital footprint.• Elevated global social media channels across diverse regions, resulting in a 200%+ audience growth. • Spearheaded process automation that streamlined product launches, contributing to a 100%+ uptick in operational efficiency and customer satisfaction during digital transformation initiatives.• Directed a global (NOLA, EMEA, APAC) marketing team of 25+ members in global digital strategies, enhancing collaborative projects across functional units.

Redwood City, California, Us

• Devised and implemented SEO/SEM initiatives that produced a 20% increase in organic traffic.• Strategies encompassed onsite/offsite optimizations, keyword research, content development, link building, and mobile optimizations.• Instrumental in shaping digital marketing strategy across all channels, achieving a 15% growth in online engagement and conversion rates.• Directed website and mobile app traffic optimization using A/B testing and WordPress enhancements, culminating in a 25% improvement in user engagement. Cross-functional collaboration led to successful paid search and social ad campaigns, driving a 30% increase in click-through rates and revenue.

Rancho Murieta, Ca, Us

HireSafe.com is an industry leader specializing in Employment Background Screening, Drug Testing and professional services.• Conceived and executed a holistic digital marketing strategy, encompassing SEO, SEM, email marketing, social media, video, and content creation, to drive measurable improvements in brand visibility and customer engagement.• Forged productive partnerships with external agencies, vendors, and internal teams to enhance content quality, optimize user experience, and conduct performance analysis, effectively bolstering ROI and aligning with company objectives.

New York, Ny, Us

Macys.com is an omnichannel retail company that operates department stores, websites and mobile applications.• Spearheaded data-driven SEM campaigns that directly contributed to a 15% growth in specific sales categories, while consistently monitoring industry trends in SEM, mobile, and social media to adapt strategies.• Played a key role in managing a multi-million-dollar paid search budget, achieving a 12% ROI increase through synergistic collaboration with cross-functional teams. Optimized ad spend during key promotions and conversions, which led to an 18% enhancement in ROI, while also fine-tuning broader online and offline sales media plans for maximized efficiency.• Collaborated on SEO initiatives to supplement SEM strategies, resulting in a 20% improvement in natural search visibility. Contributed to the crafting of compelling ad copy and landing pages to support SEM objectives.

Sacramento, California, Us

PeopleFinders.com is a leading Data-as-a-Service (DaaS) provider for consumers and businesses seeking detailed insights on people, places.• Pioneered company advertising partnerships, managing both operational and strategic aspects to consistently exceed revenue targets by 20%.• Orchestrated project and campaign management, fine-tuning efforts with traffic partners and ad networks to achieve a 15% increase in ROI.• Led in-depth tracking, analysis, and reporting of daily campaign performance, providing data-driven insights that optimized budget allocation and yielded a 10% ROI improvement.

Union City, Ca, Us

EntirelyPets.com provides a convenient and cost effective online portal for pet owners.• Developed and executed innovative digital marketing strategies by leveraging sponsorships, partnerships, and strategic alliances, enhancing product promotion efficacy.• Amplified e-commerce visibility through a blend of SEO tactics, web development enhancements, and targeted keyword research, solidifying the brand's online positioning.

Roseville, Ca, Us

-Conducted promotions and pre-sale activities for company products, programs, and events.-Owned and maintained CRM contact and business lists.

AdzZoo is a marketing and advertising company providing internet marketing services.• Boosted SEM performance for client businesses by implementing strategic geo-targeting campaigns, optimizing both reach and relevance.• Drove new business development through a multi-pronged approach that included networking, customer referrals, and proactive cold calling, expanding the company's client base.• Cultivated lasting client relationships by effectively managing contracts and delivering compelling promotional presentations that articulated value and ROI.

Bachelor Of Science

Master Certificate, Internet Marketing