•Brand Strategist: Assisted the account director in the work, participated in the preliminary research, planning, and writing of brands‘ annual PR & Digital communications proposal and marketing plan.•Digital Marketing: - Responsible for social media operations of brands, including Red/WeChat/Weibo; - Participated in the topic selection of brand social media, content planning, and production of calendars; - Used Xiumi and editing software to carry out the typesetting design of the WeChat official account; - Published social content on time, perform daily maintenance, and track release data.•KOL Marketing： - Analyzed and screened out suitable KOLs according to the brand image and corresponding marketing activities requirements; - Positioned the different needs of brands, summarized the corresponding list, and established a KOLs pool.•Project Management: - Organized brands' monthly clipping reports, and was responsible for the analysis and writing of the clients’ monthly digital reports; - Translated press releases, produced and assisted with the distribution.

•Store Sales: Strong skill in up-sell goals. Successfully coordinatedstore sales of more than $50,000 every weekend.•Client Management: Responsible for serving over 30 customerseach day. Successfully targeted the needs of diverse customers viaprecision sales tactics.•Visual Merchandising: Used my aesthetics and expertise to help thevisual merchandisers develop seasonal themes via integrateddisplays/ campaigns.

• Creative Produce: Worked alongside the creative director toproduce client branding material and marketing strategies usingAdobe suite and expertise.• Fashion Promotion: Developed shoot concepts, matched creativestaff, and searched for locations to help plan and assist withcompany shoots.• Business Development: Researched new and interesting ways toshowcase talent/artists across all forms of media.

• Digital Marketing: Maintained the brand's social media officialaccounts for community growth, engagement, and advocacy.• Influencer Marketing: Recruit 30 influencers on multiple socialmedia platforms to promote and expose the " Summer 2022collection."• Administrative Assistance: As a translator and coordinator helpinterface and communicate between the NY and Chinese teams.

• Store Sales: Strong skill in up-sell goals. Successfully coordinated store sales to 500,000 RMB during Chinese New Year, promo week. • Key Client Management: Maintained 50 major new clients through WeChat; successfully targeted the needs of diverse VIP clients via precision sales tactics.• Visual Merchandising: 30% increase in business goals. My unique aesthetic and expertise, helped the visual merchandiser develop seasonal themes via integrated displays/ campaigns. Team player.

• Event coordination: Managed a team of 15 volunteers to oversee and plan and organize more than 80 special events for young people.• PR ventures: Increased brand recognition by an average of 10%Established/planned strategic partnerships with local government, colleges, cultural entities, and artists.• Digital Marketing: Established an online community through WeChat official account and groups to deliver culture and publish events; increased WeChatfollowers by over 300% in less than a year.• Operation Management: Supervised administrative/ financial management, trained volunteers; established and maintained the youth hostel service on multiple software platforms; awarded contract for 100,000 CNY i.e. start-up fund for college students.

Assisted in developing Hubei University for the new campus market：• Planned and held over 5 successful lectures in universities with a participation rate of 85%.• Established the morning reading club, recruiting students, forming a teaching team, and acted as the morning reading instructor. • Helped student improve their language skills and promote the students’ enrollment of the courses in the learning center, with a conversion rate of 25%.