Shannon Swan Email & Phone Number

New York, United States

East Aurora, New York, US

• Served as design and art direction lead for the world's leading infant, toddler, and preschooltoy manufacturer (through June 2024). Developed packaging concepts, logos, and brand line aesthetics, while coordinating and.
• Met all project development milestones from product brief to completion, on consistent basis, by working efficiently and managing timelines and projects from start to finish
• Managed brands and internal product lines to ensure visual consistency at retail
• Provided ground up ideation of exclusive product lines for multiple retailers and licensed partners, which contributed to their success and line expansion over a few years
• Developed visual assets to support more than 100 items in an international, multi-language initiative that has since launched in more than 85 countries in 36 languages.

WEST Caldwell, NEW Jersey, US

• Design labels, packaging, and retail displays within the vitamins and supplements industry. Developed digital assets for various consumer product websites including Amazon A+, Walmart.com, and Costco.com. Execute.
• Captured inventory photos from the "Kiss My Face” company acquisition, creating image library for the new direct-to-consumer website
• Created and organized a shared asset library of brand elements for all of the internal private label product lines to help streamline the creative development process

Totowa, New Jersey, US

• Responsible for designing email campaigns, social media posts, and maintaining website graphics for an Architectural Lighting Company.
• Orchestrated and designed comprehensive marketing assets to promote a pop-up showroom in New York City within a condensed timeframe of under two months.
• Successfully managed and cultivated growth across social media platforms
• Collaborated with photographers nationwide to capture and compile a comprehensive library of images showcasing finished lighting projects.

East Aurora, New York, US

Efficiently updated package branding on over 50 SKUs in the Thomas and Friends™ line of products for the 2018 retail launch in both domestic and international markets, while ensuring consistency with existing style guides across all packaging. Made necessary adjustments to branding to fit varying packaging structures. Applied branding updates to licensed.

Oakland, New Jersey, US

• Served as an in-house graphic designer for an educational supply company, responsible for the creative design of educational games, books, product packaging, email campaigns, and marketing materials. Additionally.
• Collaborated with outside consultants to develop and design innovative educational games and content, enhancing the product portfolio
• Contributed to the successful selection and onboarding of graphic designers, temporary staff, and interns by participating in the interview and hiring process
• Directed off-site photoshoots with child talent, resulting in high-quality imagery for products, catalogs, and marketing materials
• Partnered with overseas manufacturers to quote and develop new products, ensuring cost-effective and timely production

Stittsville, Ontario, CA

• Developed all marketing materials for the retail chain, including in-store signage, flyers, newspaper ads, web banners, weekly email campaigns, and website promotions. Conceptualized and executed package design and.
• Coordinated all marketing and advertising assets for the inaugural and subsequent warehouse sales, significantly contributing to their success.
• Optimized banners, product imagery, and copy for the new direct-to-consumer website launch, enhancing user experience and engagement.
• Developed bilingual packaging and in-store assets in English and French by coordinating with translation teams, improving accessibility and customer reach.