Shant Abdo Email & Phone Number

San José Del Cabo, Baja California Sur, Mexico

Leading all growth efforts for a first-year hotel through analytically driven advertising, compelling content creation, retention driven campaigns and operational optimization. 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:▶ Have taken full ownership of every aspect of growth, marketing and sales and have attained occupancy percentages and ADR well beyond expectations.▶ Led online marketing, content marketing, and social media marketing campaigns. Gained nearly 100k followers and growing on Instagram in 1 year through organic, digital and influencer campaigns.▶ Manage over 120 employees and oversee all aspects of the hotel including operations, PR, social media, loyalty programs, advertisements, collateral and content creations, groups & weddings, and much more.▶ Implementing analytical tools throughout the entire marketing journey to make decisions with data including advertisements through Ad Roll, website tracking through Heap & Hot Jar, email marketing through Revinate and much more.▶ Creating content both strategically and through on-site direction for both long form storytelling and also short form conversions across multiple platforms.

Entrusted with leading revenue generation, developing and implementing digital and brand strategy, launching large-scale ad campaigns, and fostering profitable partnerships. 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:▶ Transformed Dailies 𝐟𝐫𝐨𝐦 𝐢𝐧𝐟𝐚𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐳𝐞𝐫𝐨 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐚𝐧𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐭𝐨 𝐚 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐯𝐚𝐥𝐮𝐞𝐝 𝐚𝐭 $2.5𝐌 𝐰𝐢𝐭𝐡 𝐨𝐯𝐞𝐫 14,000 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬.▶ 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐬𝐭𝐫𝐞𝐚𝐦𝐬 𝐟𝐨𝐫 𝐃𝐚𝐢𝐥𝐢𝐞𝐬 𝐛𝐲 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 2 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐩𝐢𝐥𝐥𝐚𝐫𝐬. Launched Dailies Pods, a virtual learning platform, and Dailies School, a full virtual home school program. Dailies Pods was born as a response to target market’s changing needs brought about by the pandemic. It 𝐪𝐮𝐢𝐜𝐤𝐥𝐲 𝐛𝐞𝐜𝐚𝐦𝐞 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲’𝐬 𝐜𝐡𝐢𝐞𝐟 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐝𝐫𝐢𝐯𝐞𝐫.▶ 𝐒𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭𝐥𝐲 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐚𝐝 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐚𝐧𝐝 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐜𝐨𝐬𝐭 𝐩𝐞𝐫 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 (𝐂𝐏𝐀) 𝐚𝐧𝐝 𝐜𝐨𝐬𝐭-𝐩𝐞𝐫-𝐥𝐞𝐚𝐝 (𝐂𝐏𝐋) 𝐟𝐫𝐨𝐦 $250 𝐭𝐨 $22 using A/B testing, improving user experience, and tightening funnels.▶ Crafted and operationalized 𝐁2𝐁 𝐚𝐧𝐝 𝐁2𝐂 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬.▶ Secured 𝐥𝐚𝐬𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 with schools, Fortune 500 companies, and customers.

Greater Los Angeles Area

Involved in all aspects of the business, from conceptualization to implementation. Oversaw all major decisions and developments, including business strategy, financials, brand management, marketing programs, and digital presence. 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:▶ 𝐁𝐮𝐢𝐥𝐭 𝐬𝐨𝐥𝐢𝐝 𝐚𝐧𝐝 𝐥𝐨𝐲𝐚𝐥 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐨𝐟 𝐨𝐯𝐞𝐫 4,000 𝐚𝐧𝐝 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐝 𝐞𝐦𝐚𝐢𝐥 𝐨𝐩𝐞𝐧 𝐫𝐚𝐭𝐞𝐬 𝐚𝐧𝐝 𝐜𝐥𝐢𝐜𝐤-𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐫𝐚𝐭𝐞𝐬 (𝐂𝐓𝐑) 20% 𝐡𝐢𝐠𝐡𝐞𝐫 𝐭𝐡𝐚𝐧 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐚𝐯𝐞𝐫𝐚𝐠𝐞. All of these were attained despite minimal marketing budget and relying primarily on organic marketing.▶ Steered company from being a mere concept to a fully operational and successful endeavor that earned $30𝐤 𝐢𝐧 𝐦𝐨𝐧𝐭𝐡𝐥𝐲 𝐩𝐫𝐨𝐟𝐢𝐭.

Greater Los Angeles Area

• Creating advertisements and promotions to increase brand awareness through email and social media marketing• Increasing monthly revenue by $8,000 by creating new contracts with clients while minimizing monthly expenses by $2,000 by implementing new inventory method

Masters In Business Administration, Marketing/International Business

Bachelors Of Arts, Psychology