Shantanu Banerjee Email & Phone Number

India

Australia

As a Head of Content, I strategize, lead, and oversee the creation of compelling and engaging content that aligns with our brand's goals. I manage a team of writers, editors, and creators, ensuring high-quality content across platforms. My role involves content planning, audience analysis, and staying current with industry trends to drive brand awareness, engagement, and thought leadership.

India

Noida, Uttar Pradesh, India

In my role as Senior Manager, I led a team of 21 professionals in various fields such as web development, graphic design, digital marketing, and e-commerce, ensuring seamless operations and effective client communication. Additionally, I oversaw a team of content developers, overseeing the production of unparalleled content across multiple formats and auditing published content on various platforms, including e-commerce websites, social media, blogs, press releases, and fundraising campaigns.Key Result Areas (KRAs):Content Strategy and Execution: Developing and executing comprehensive content strategies across multiple digital channels to drive engagement, traffic, and leads.Brand and Reputation ManagementLead Generation: Developing and implementing lead generation and nurturing strategies to support sales teams and drive business growth.Digital Marketing Analytics: Monitoring and analyzing key digital marketing metrics (e.g., website traffic, social media engagement, email open rates) to track performance and optimize strategies.Recruitment: Developing and executing recruitment strategies to attract top talent and build a high-performing team.Training and Development: Designing and executing training and development programs to enhance the skills of team members and support their career growth.Standard Operating Procedures (SOPs): Developing and implementing standard operating procedures for all digital marketing operations to ensure consistency, efficiency, and compliance.Project Management: Managing and prioritizing multiple projects with cross-functional teams, ensuring timely delivery of high-quality work.Budget Management: Managing budgets for digital marketing and content creation projects, ensuring efficient use of resources.Stakeholder Management: Collaborating with internal and external stakeholders to develop and execute successful digital marketing campaigns.

Noida, Uttar Pradesh, India

As a Senior Content Strategist & Manager, my role involved overseeing various aspects of content development and management for the company. Key result areas (KRAs) of my job included content planning and development, content optimization and performance, content promotion and distribution, content management and governance, team management, and collaboration, as well as hiring content writers and sustaining a large content team of writers, editors, and publishers.One of my notable achievements was creating a team of writers who were highly trained in producing compelling content that ranked well across search engines. In addition to this, I collaborated with the development and design team to add value to our websites through consumer-friendly content, including both textual and graphic elements.I also launched a project that involved both in-house services and affiliates, which I managed effectively through content marketing. This project helped the company to achieve significant growth and expand its customer base.As a manager, I prioritized training and sustaining a large content team to ensure we maintained high standards and quality output. Through my leadership and mentorship, I helped the team to develop their skills and abilities, which ultimately led to their professional growth and development.

Mumbai, Maharashtra, India

In my role as a Senior Content Writer for Big Bazaar Direct's online venture, I was responsible for creating engaging and informative product descriptions, website content, and other digital content. This required close collaboration with the product photography department and category managers for categories such as Apparels and General Merchandise.My achievements included establishing writing guidelines, templates, and benchmarks for consistent and high-quality product descriptions, as well as training new content writers to adhere to these standards. I also gained proficiency in the entire e-commerce ecosystem, including data organization, inventory management, and product uploading on SAP's middleware content management system.My responsibilities included creating compelling product descriptions, developing informative and engaging website content, collaborating with other departments to ensure accuracy and reflection of product features, and managing inventory and product uploads on SAP's middleware content management system. I also processed customer orders and conducted market research to identify new opportunities and trends in the e-commerce industry.Throughout my role, I utilized my exceptional writing skills, strong collaboration and communication skills, and proficiency in SAP Hybris and the middleware content management system. I also utilized inventory management, data organization and analysis, and order processing and customer service skills to handle the entire e-commerce business, from product listing to order processing.

Jaipur, Rajasthan, India

Lucknow, Uttar Pradesh, India

As a Floor Assistant at a large retail chain, I interacted with customers regularly and was always keen to help them with their inquiries and purchases. I enjoyed working with customers and soon after joining, I was identified as a potential candidate for the Customer Service Desk (CSD) due to my exceptional customer service skills.After demonstrating my ability to handle customer inquiries efficiently and effectively, I was promoted to the CSD. Here, I continued to develop my customer service skills by handling more complex customer issues, such as returns, exchanges, and product inquiries. As a result, I became a reliable point of contact for customers seeking help, and my supervisors acknowledged my ability to diffuse difficult situations with ease.While working at the CSD, I became interested in the cashier role and began observing the cashiers as they processed customer transactions. I asked my supervisors for permission to train as a cashier, and they agreed. I was trained in using the point-of-sale system, handling cash, and ensuring the accuracy of transactions.As a cashier, I gained an even deeper understanding of the retail industry and how it operates. I developed strong cash handling skills, ensured accurate transaction records, and maintained a high level of customer service while efficiently processing transactions. This gave me a comprehensive understanding of the end-to-end customer experience, from entering the store to making a purchase.Overall, my experience as a Floor Assistant, CSD representative, and Cashier at the retail giant allowed me to build a strong foundation in customer service and gain in-depth knowledge of retail operations. My adaptability and eagerness to learn allowed me to progress within the company and helped me develop a broad range of skills essential to the retail industry.