Head of Communication Design program at School of Fashion & design. Involved in skill upgrade, course curriculum development, marketing of school of design, student placement and industry connect.

Led the Creative function within Unitech with stress on Brand Development, Product Launches, Internal Communications, Online and New Media. A vital link between management and different functions/verticals in terms of marketing and sales.• Product Launches, budgeting and external vendor management, online and print marketing communication, company web and mobile site, developing creative briefs for internal and external agencies, responsible for quality of work, meeting deadlines and producing quality work on time.

Heading a creative team on businesses such as Airtel, Singapore Tourism, DLF, Taj hotels and PVR cinemas.• Conceptualization and creation of various advertising campaigns, TV commercials, Internet advertisements.• Launched the Airtel brand in Sri Lanka with Kumar Sangakkara the cricketer as their celebrity endorser.• Developed the Airtel Brand Guidelines to be followed by all regions.

Led a creative team on the LG electronics, Idea Cellular and Maruti business and reporting to the creative director and national creative head.• Developed the launch campaign for Idea Cellular Delhi NCR.• Worked on various campaigns for Maruti cars including Alto, Baleno & Versa.• Worked on highly lauded Indian Army & Woodland shoes campaigns.