Around 25 years of thorough experience in Media Sales, Digital, Marketing, Events, Distribution and PR. A thorough professional with a very successful and proven track record in all spheres of distribution and business development - sales, business potential analysis, handling key accounts and strategic alliances. I have worked across categories and geographical areas, managed large teams in multiple locations and have been instrumental in various product launches, strategic planning and goal setting assignments.In these years I have gained in-depth knowledge of sectors and clients advertising patterns, needs and preferences. Maximisation of revenue by proposing innovative opportunities for higher reach and ROI for the client through customised media solutions based on problem statements has been my strength. Client and agency specific presentation along with a consistent performance record and strong relationship has been my forte.Healthy negotiation for marketing activities, focused and undiluted efforts in achieving the revenues and maintaining a strong P&L has been the sole objective.My understanding of the businesses, planning and research has strengthened my knowledge and expertise as a manager.