Shantanu Singh Email & Phone Number

California, United States

St Louis, Missouri, United States

• Implemented innovative features into coupon redemption model using SQL and Python on Google Cloud platform, achieved a remarkable 6% increase in AUC score, and led to a quarterly revenue surge of $500000.
• Executed unsupervised learning techniques to segment customers based on purchasing behavior, reducing 9% cost on marketing campaigns.
• Performed data mining and utilized various machine learning algorithms on Python to identify potential buyers with 88% accuracy, assessed the model’s performance using business metrics and KPIs.
• Conducted time series analysis to identify trends and seasonal patterns in the sales of multiple categories of items, improving the model's predictive accuracy and informing strategic marketing decisions, leading to a.
• Optimized discount rates of percentage off coupons improving redemption rates and the marketing campaign’s ROI (7%) using statistical analysis.