Shantee Lim Email & Phone Number

Central, Hong Kong, Hk

Lead AIA Group’s social media marketing and advertising, group-wide social media platform coordination and leadership, content marketing activation and internal learning community.

Kuala Lumpur, My

• Plan and manage marketing campaigns on digital touch points, including social media, SEO/SEM, social influencers, online publishers, email marketing and programmatic• Lead content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention• Manage all web content and projects related to AIA’s websites usingAdobe Experience Manager (AEM) while working closely with technical team to maintain site standards• Proficient in various digital tools: Web Analytics - Adobe Analytics, Google AnalyticsContent Marketing - BuzzsumoSocial Media - Hootsuite, Falcon Social, SocialbakersEmail Marketing - MailChimp, ApsisProject Management - Asana

Singapore, Sg

• Managed multiple projects and accounts, managed client relationships and deliver results. • Participated in key account group brainstorms, strategy and creative sessions, contributing digital/interactive/new media ideas.• Established, tracked and assure dadherence to budgets, launch schedules, campaign and marketing objectives.• Responsible for grooming Account Managers, Account Executives to better service their accounts

London, Gb

• Created a portfolio of client accounts and monitored the ongoing activities related to them.• Participated in key account group brainstorms, strategy and creative sessions, contributing digital/interactive/new media ideas.• Established, tracked and assured adherence to budgets, launch schedules, campaign and marketing objectives.• Monitored work performance of colleagues and training new account executives.

• Created, developed and managed content for the site. • Liaised with media and key spokespeople for fashion and beauty brands.• Managed all social networks such as Facebook and Twitter• Oversaw freelancers, including contributors and photographers• Handled loans for photoshoots and projects• Handled PR for Urbanscapes 2011, biggest creative arts festival• Managed Tongue in Chic turf in Urbanscapes 2011• Handled Chic POP Street Market bimonthly• Involved in the launching of Style Snaps• Created social media campaigns that helped increase 40% of Tongue in Chic’s Facebook likes and 20% of Twitter followers• Tracked and reported on all site metrics• Attended SEO and Content Writing training