Shanti Greene Email & Phone Number

St. Louis, Mo, Us

Washington Dc, Va, Us

I lead the creation of AI solutions that help companies achieve measurable outcomes.

St. Louis, Mo, Us

Adjunct professor at the Sever Institute of the McKelvey School of Engineering, graduate program in Information Systems Management

St Louis, Missouri, Us

Previous roles: Executive Principal, Managing Principal, Senior Principal.Enterprise leader in the Data Science, Data Engineering, and Innovation space. Architect and lead delivery of a range of solutions, from proof of concepts through production. Attract, assess, and retain talented data professionals.

University Park, Pa, Us

Develop curriculum and content for graduate course in Digital Marketing Analytics as part of Penn State's World Campus program.

Worldwide, Oo

Leading the design and development of a big data analytics platform for life sciences customers. Utilizing innovative streaming and storage technologies to provide near real-time data visualization and reporting capabilities.

Morrisville, Nc, Us

● Develop, implement, and optimize a comprehensive business intelligence strategy. Work closely with stakeholders to identify and prioritize technology and process improvements related to data warehousing, ETL, reporting, and salesforce integration. ● Reduced revenue churn by 67% through design and analysis of field experiments related to price sensitivity. ● Decreased inherited development backlog by 50% by developing metrics related to incoming workloads, employee productivity, and team efficiency. Directly manage employees responsible for reporting, analytics, engineering, salesforce development, email coding, and deliverability.● Forecast team capacity and negotiate budget resources. Attract, acquire and retain talented employees.● Evaluate competing business intelligence platforms, manage vendor relationships, negotiate pricing and build proof of concepts.● Bridge the gap between customer-focused and technology-focused departments. Translate customer requests into operational requirements.

Morrisville, Nc, Us

● Tripled the number of automated reports, allowing the premier team to better support our most valuable customers.● Deployed web-based self-service reporting tools used over 50 times per week by the strategic advising team.● Achieved a 20 fold decrease in ETL run time by developing an optimized method for traversing a multi-sharded production database, distributed across various physical hosts.● Created metrics to evaluate company performance and developed web dashboards for these indicators.● Managed data flow across multiple production systems via ETL (extract, transform, and load) processes. Integrated through APIs with 3rd party systems such as salesforce CRM and google analytics to move production data into and out of the cloud. ● Identified data discrepancies and problems in database schema, assisted database engineers in developing and testing solutions. Designed and implemented custom datamarts and datavaults for the marketing analytics and account management teams. ● Analyzed performance and utilization of a SaaS application, determined peak load periods and suggested factors that are detrimental to application performance.

Elon, Nc, Us

Design course, develop curriculum, and deliver content to undergraduate business students at Elon University

El Segundo, California, Us

● Helped cut marketing spend by 50% in some channels by developing a Customer Lifetime Value Model and identifying poor performers.● Spearheaded an initiative to monetize market research capabilities.● Analyzed marketing contact strategies with respect to frequency, timing and content.● Forecast customer enrollment by channel using time series analysis.

● Developed a Carrier Route Level geodemographic segmentation system for GEICO Direct to use in direct mail campaigns.● Created a customer level targeted segmentation system for Sears Roebuck, segmenting buyers in terms of both their shopping behavior and their geodemographic characteristics.● Built a customized targeted hierarchical response models for GEICO Direct to predict customer premiums within individual states.

Masters Of Information And Data Science, Data Science

Abd, Marketing

Bs, Computer Science

Ba, Psychology