Shanuka Herath Email & Phone Number

Colombo, Western Province, Sri Lanka

As a Category Manager for Electronics, I oversee the entire range of electronic products, including televisions, audio systems, interactive flat panels, commercial displays, and special projects. My role encompasses managing and promoting top international brands, with a particular focus on the full product ranges of Sony and Samsung. My responsibilities include product selection, strategic planning, vendor negotiations, market analysis, and ensuring the best possible offerings for our customers. I am dedicated to driving sales growth, optimizing inventory, and enhancing the overall customer experience in the electronics category.

Colombo, Western Province, Sri Lanka

Colombo, Western, Sri Lanka

Was the brand custodian for the Japanese Luxury electronicBrand Sony. Singer is the exclusive distributor for Sony electronics in SriLanka. Responsible for forecasting, Selection of Products, Pricing, PrepareMarketing plans, Execution of Marketing plan, and Distribution of productsthrough different sales channels to all regions. Worked closely with Sony Regional Market development office inSingapore and Sony Branch office in Sri Lanka to ensure Sony brand's visibilityis improved and consistent throughout country. Since Feb 2022 as Brand Manager- Televisions,Responsible for the Television Category at Singer. Singer is the market leaderfor Televisions. Televisions Brands handled: Singer, Sony, TCL, SKYWORTH, UNIC , NIKAISimultaneously handling following Brands and Projects at SingerUNIC : Homegrown local Electronic brand owned by Singer Sri Lanka PLCHandling of Interactive Flat Panel Displays, Digital Signage, and Commercial Display business at SingerYamaha Musical InstrumentsKevilton Electrical accessoriesConsumer Medical devicesDP Education Smart Classroom CSR Project

Colombo, Western, Sri Lanka

Managing the Operations and Marketing of Sony Electronics in Sri Lanka. Managing the Home Grown Sri Lankan Brand UNIC and Music Instruments Category at Singer.

Colombo

Singer Sri Lanka PLC is Country's No 1 Consumer Durables retailer with most extensive showroom anddistribution network.I joined the company as a fresh graduate and was responsible for following tasks in my designated area.Handling the overall supervision of the designated area and responsible for Sales and Marketingoperations in the DistrictSales forecasting and prepare marketing activities plan for the regionIdentify potential locations for new showroom expansions..Managing a diverse team of entrepreneurs by assisting, developing and guiding them in day to dayoperations as well as in management of personal finances and investments.Identify and motivate next level of employees in Retail store management, Create a sustainablesuccession plans for the company.Responsible for training and development of employees

Sri Lanka

Sri Lanka

Bangalore

Sri Lanka

Sri Lanka

Colombo

Sri Lanka

Bangaon Area, India

Bengaluru Area, India

Master Of Business Administration - Mba, Business Administration And Management, General

Diploma, Digital Marketing

Bachelor Of Commerce (B.Com.), Finance, First Class

Advanced Certificate In Human Resource Management

Bachelor Of Information Technology, Computer Science

Proffessional Certificate In Java Technology, Computer Software Engineering

Education record

Activities and Societies: Prefects' Guild ,Media Unit , Interact Club , Chorale, Debate Team , Naval Cadet troup , Computer Fraternity.

Diploma In Photography

Certificate, Brand Management

Work Shop, Brand Strategy

Generative Ai In Modern Marketing

Earners of the Generative AI in Modern Marketing program learn how to use AI to transform marketing. They learn to use tools like ChatGPT.

M.Ad Brand Manager Program, Brand Management