Shan Wang Email & Phone Number

New York, NY, US

Greater New York City Area

New York City Metropolitan Area

New York

• Frequently using Advanced Excel, Microsoft Access and SQL to analyze large amount of data.
• Generated reports from Google Analytics and Eloqua.
• Monitored website traffic and conducted landing page analysis.
• Analyzed customer acquisition and customer retention by comparing order dates, account register date and company register date.
• Evaluated direct mail campaign effectiveness by measuring KPIs before and after mail date.
• Conducted Email Analysis with Eloqua to evaluate the effectiveness in engaging customers and bringing revenues.

Greater New York City Area

• Building official websites and blogs for various clients with WordPress.
• Building Links for the New York Cosmos Shop to improve the search ranking.
• Managing SEM by tracking Google AdWords campaigns, focusing on KPIs including Conv. Rate, CTR, and Cost/Conv., etc..
• Using Mailchimp for email management including newsletter.
• Wrote meta tags for World Rally Championship Plus official website.
• Utilizing Google Analytics to track and improve website traffics.

Manhattan, New York

• Built and monitored the Facebook page, Twitter account and Google plus for OPQ Energy Club;
• Used professional knowledge to create social media content; optimized digital campaigns to engage online audience by using Viral Marketing strategies; and achieved likes and followers within one week.
• Used Twitter hash-tag to track trending words.
• Generated leads by gathering and analyzing online comments and customer information; and posted comments on leads’ pages to promote OPQ Energy Club.
• Used Keyword Tool to identify the most profitable keywords for AdWords and postings.
• Spearheaded promotion of OPQ Energy Club by conducting a detailed digital marketing plan, including online advertising (Google Ads and Facebook ads) budget, digital marketing campaigns, video making ideas, and online.

Baltimore, Maryland Area

• Helped the program manager to organize home-buying workshops, helped clients with bank account enrollments and promoted savings program.
• Scheduled appointment for clients through phone and e-mails.
• Dealt with some paper work, designed leaflets, and organized clients’ profiles.

Hangzhou, China

• Conducted competition analysis for Alibaba.com by gathering online data and conducting phone surveys.
• Generated leads by managing relevant manufacturers data by PivotTable; and analyzed and screened the GMC qualified clients.
• Promoted one-year free service through e-mail, phone call and social media (Micro-blog); and successfully signed contracts with 18 clients for the service.

Fuzhou, Fujian, China

Acted as a bridge of apartment manager and customers, understood the performance of ICBC through enterprises’ loan and deposit information

Fuzhou, Fujian, China

• Conducted online and offline surveys to gather insights from student market about mobile services; and used SPSS to identify the best combination of questions and optimize the questionnaire.
• Analyzed the student market by predictive modeling in SPSS; and evaluated the statistical results to find out the current problems existing in this segment.
• Performed regression analysis and ANOVA to find out the main variables that would influence students’ buying decisions.
• Used Conjoint Analysis to analyze target consumer behavior in mobile industry.
• Interpreted the results from the quantitative analysis; and composed a research report with high praise and contributed recommendations for the company’s marketing strategies.
• Simplified client data collection by sorting and screening with Excel.

Master Of Science (Ms), Marketing, 1St Year

Bachelor Of Science In Economics, International Business/Trade/Commerce

• Organized and performed solo piano in concerts and competitions, provided assistance in stage design, schedule arrangement and concert.