Shanyce Lora Email & Phone Number

New York, United States

New York City Metropolitan Area

New York City Metropolitan Area

• Craft, pitch, and execute strategic social marketing plans for globally successful clients.
• Lead client calls and prepare strategic recommendations on the spot, building strong client relationships.
• Oversee editorial calendar and work with coordinators to craft copy and publish on brand-owned social channels.
• Provide data, reports, insights, recommendations and actionable next steps to clients surrounding trending conversations or new technologies to ensure their social accounts trend and appear at the top of followers’.
• Monitor conversation and reporting based on the client’s directions for the brand page’s mood and growth goals.
• Support Directors and Associate Directors to implement new digital and social campaigns and pursue new business/innovation opportunities

New York, New York, United States

New York, NY

• Oversaw marketing strategy campaign planning, advertising, content promotion, sponsorships and brand management for all Mischief Management events, podcasts, and merchandise
• Developed and managed brand voices on social media of Mischief Management events, podcasts, and merchandise
• Coordinated and executed the commercial strategy across all channels including digital, print, radio and OOH
• Spearheaded social media marketing efforts on Facebook, Twitter, Instagram and TikTok
• Proposed, approved, and managed annual budgets of over $100,000 and track ROI against company-wide goals
• Developed new content marketing and digital paid media strategy, increasing newsletter signups and sales by up to 25%Key Project: Rebranded and revitalized post-event merchandising as “Mischief Merch” and worked with.

• Curate fan content, and boost engagement and visibility with giveaways, polls and community building.
• Day-to-day upkeep of all New York Comic Con social media channels including Twitter, Instagram, and Facebook.
• Creating exciting and unique Instagram/Facebook stories that engage fans to drive attendance to NYCC NOW events.
• Engage NYCC fans and target prospective event goers on social platforms while leveraging influencers.
• Analyze weekly social media growth and advertisement results.
• Write copy for video and online media.

New York, New York

• Maintain retailer relationships via online outreach; track data of stores social presence and plan and execute strategies to incorporate them digitally.
• Manage five social media accounts and created social media graphics for daily posting.
• Curate fan content, and boost engagement and visibility with giveaways, polls and community building.
• Live coverage of Valiant during conventions; planning social outreach with convention owners, fan meet-ups, scavenger hunts and Ask-Valiant-Anything panels.
• Increased social media following and impressions by 500%.
• Utilized extensive knowledge of social media advertising to create an adbudget and placements.

New York, New York

• Assisted in management of digital projects, influencer partnerships and seek out new talent
• Developed social strategy based on video content; wrote, produced and edited over 15 digital shorts.

New York, New York

• Social media content creator for AOL's BUILD series; a daily live-streaming interview series with actors, filmmakers, and other creative personalities working on the entertainment industry's latest projects.
• Curate real-time content to promote BUILD series via major social platforms; Twitter, Instagram, Facebook, and Snapchat.
• Curate thoughtful questions for guest speakers based on research of the talent.

Manhattan, NY

• Answered telephone, directed calls and took messages.
• Monitored incoming/outgoing mail.
• Handled out of office task support.
• Provided client services; used Open Table, handled reservations, made coffee and ordered staff/client food.