Oversee the Marketing & Communications Department, responsible for growing brand awareness and brand affinity by leading the team in North America, through effective, results-oriented 360 degree marketing campaigns, press and events.

Brainstorm, strategize, and drive all national marketing, advertising and event strategies across LACOSTE collections. Execute US Roll-Out of global marketing, events and PR team direction from Global HQ - Paris. Leverage strong relationships for cost efficiencies and strong partnerships with other premium properties, celebrities/athletes, artists, musicians and media outlets.• Direct the development of all LACOSTE Special Events. Calendar of events include: US Open, Miami Open, Coachella, Super Bowl, Seasonal Fashion Shows, Holiday Program, large scale press/branding events and 30-50 retail in-store events. Act as lead in execution and management of all events.• Create, develop and implement Marketing programs that are innovative, creative and demonstrate ROI with focus on increasing Retail KPIs including traffic, conversion, UPT, AUR, and database acquisition; both immediate as well as long term at full price, outlet and ecommerce.• Oversee Marketing Department budgets for all events & promotional marketing programs. Create sponsorship decks, pitch, and drive meetings to raise funds for event programs. • Manage OLP (Other Licensed Products) integration and fund raising for marketing initiatives throughout the year, including designing strategy to partner with OLPs and execution of programs.

Clients:W Hotels WorldwideW Hotels of New YorkHumane Society of the United StatesWoolly Pocket

Role includes all elements of marketing from basic strategy design including forecasting, pricing model, communication strategy and advertising strategy, to achieving sponsorship of 12 organizations and a very successful public relations campaign utilizing several forms of Australian media.

• Prepared all public relations materials, managed all social & internet marketing, website builds, web copy; social & viral internet campaign copy.• Media relations; liaising closely with journalists, pitching & placing stories, establishing & managing client interviews with the media.• Writing project proposals and developing strategy independently; identifying organic growth opportunities and new business prospects.• Developing all training materials for work experience and internship employees, including the management of their training and performance.• Basic expense and billing activities: managing client hours, disbursements, budgeting and forecasting.

• Writing detailed client proposals, pitching and managing the closing process; undertaking comprehensive research; profiling and budgets; designing detailed event plans timed down to the precise minute; coordination of large numbers of event staff; synchronization and monitoring of branding and sponsorship initiatives and the sales; design and management of my client's events.• Events worked on include; product launches, fashion shows, national conferences, Spring Racing Carnival events, Christmas parties, annual events, awards nights, sportingand social events, fundraisers and private parties.• Clients Managed include: Goldman Sachs, Pricewaterhouse Coopers, Deutsche Bank, UBS, Deloitte, M&C Saatchi, Ogilvy, Mercedes Benz, Harper’s Bazaar, Lacoste, Gucci, Garnier, L’Oreal, Moet & Chandon.

• Approached the director of the company to develop a marketing department, and together grew the boutique brand into a well known fashion industry player, from one store to 3 stores and an online wholesaling business.• Wrote comprehensive marketing plans; implemented a new customer loyalty program, wrote all press/media materials and gained prominent editorial exposure, organized high profile sponsorship collaborations, managed all sales & advertising initiatives and was responsible for the management and training of all floor staff.• Represented Rosemin in my capacity as Marketing Manager on national television and in several national newspapers and trade press.