• Planned and executed visibility strategies for 28 categories, resulting in a 3% increase in the click-to-share conversion rate, effectively driving higher customer engagement and sales• Drove up to 10x GMV growth in specific categories by strategically onboarding SKUs aligned with market trends, resulting in a 100% increase in assortment• Created a supplier-led campaign system in the form of seasonal discounted campaigns, cashback, and reseller competitions, leading to up to 100% increase in sales for participating suppliers• Led product development strategy for the Markaz App, increasing unique product visibility, boosting user engagement, improving UI, and enhancing search• Introduced ML-based recommendation engines on the app leading to a 12% increase in user conversion on the homepage and enhancement of unique product visibility by 8x• Launched multiple in-app features for ease of product discovery through an improved browsing experience (category pages, campaign pages, various filter types, and sorting options) leading to a 14% increase in user clicks and a 9% increase in user impressions• Implemented trending and recommended searches along with a hybrid keyword-semantic search model, increasing searches per user by 18% and overall searches by 16%• Designed a query configuration system allowing users to populate the Markaz App homepage, increasing operational efficiency by replacing manual processes, reducing update time by 80%• Integrated an automated product listing system with a standardized content structure via an automated portal, enabling marketplace curations, search optimization, and ML models• Increased individual listing efficiency from 200 to 1,000 products per day and reduced cost per listing by 45% through automation in the listing process • Managed a team of 10 individuals across 3 core functions, successfully achieving key business objectives and driving substantial growth and innovation

• Planned and executed the introduction of season-specific campaigns, redesigning onsite presence, new marketing strategies, improvement of commercial offerings, and various subsidy mechanics for the Fashion, Electronics, Lifestyle, and FMCG categories, exceeding GMV, order, and buyer targets by 50%• Led implementation of promotion for over 60 brands and 1200 sellers, including influencer collaboration, social media advertising, live videos, CRM, and online brand events, increasing visibility by 144%• Maximized customer engagement by tracking and analyzing traffic flow and launching optimizations,achieving 10% increase in user interaction and 22% decrease in exit rate• Managed channel performance in the 11.11 and 12.12 campaigns with 110% target achievement through several new initiatives, including launching Crossborder brands on Daraz Live with 1.2 million views across 60 shows• Maintained responsibility for all inter-department coordination with Traffic Operations, Commercial, Onsite, Marketing, Local Category and Brand Management teams both locally and internationally

• Strategized for enhancement in brand visibility and client retention by integrating competitive research and consumer trends using tools such as Ahrefs, Google Analytics, Hootsuite, Jitterbit etc.• Optimized website content using web analytics data and developing creative content (blogs, banners, presentations, infographics, and videos) exceeding targeted website traffic by 35%• Designed and executed drip marketing campaigns through MailChimp for better and targeted user reach

• Conducted peer to peer teaching exercises, instructing students in analytical reading and academic writing.• Managed the logistics for a class of 70 students over Zoom and maintained all class records.

• Founded an online confectionary business and secured a client base of 40 repeat customers with a return of 200% in profits by integrating market competitive prices and effective vendor relations, resulting in controlled costs• Analyzed market trends to identify branding opportunities while dynamically incorporating customer feedback to attain maximum efficiency while ensuring 100% customer satisfaction

• Executed an event welcoming 1200 freshmen to LUMS both in the physical and virtual sphere, attaining a 94% satisfaction rate measured by surveys conducted throughout the student body.• Generated dynamic marketing content and communication tools for promotional campaigns based on data driven audience profiles, reaching an average of 5000 students per post.

• Planned and coordinated the logistical requirements of a conference with 600 delegates and 300 team members, with a budget of PKR 400 million.• Managed a team of vendors for the successful execution of 7 social events throughout the 5-day conference, alongside the timely management of printed materials with a budget of PKR 700,000.

• Negotiated and secured partnerships worth PKR 800,000 over 3 weeks with Piano, JS Bank, Royal Tag, Shakarganj and Walkeaze.• Hosted our corporate partners throughout the 3-day event, ensuring maximum satisfaction of all parties; the sponsors and the society.

• Enabled 150 underprivileged children from the gypsy community of Lahore to complete a year of education by raising PKR 750,000 to fund their schooling.• Interviewed and shortlisted deserving candidates for microfinance loans, distributing an amount of PKR 200,000 between 10 members of the cleaning staff at LUMS.