Andy Lee Email & Phone Number

- Strategize and execute country-specific user acquisition plans, optimizing for growth and revenue impact- Lead global App Store Optimization (ASO) efforts, including A/B testing for screenshot creatives and metadata updates to enhance category and keyword rankings and overall App Store visibility- Execute comprehensive paid advertising campaigns across Meta, Google, and Apple Search Ads in key revenue countries, boosting feature discoverability and user growth- Partner with User Research to deeply understand user behavior and product discovery, refining user personas and enhancing acquisition, engagement, and retention strategies- Collaborate with Product Managers to experiment with the onboarding experience to improve new user activation rate by 3% and to test new rating pop up creatives to improve engagement by 15%- Mentor team members, fostering skill development and encouraging collaborative team growth

Taipei, Taipei City, Taiwan

- Built the Discord community from 0 to 3.4k members in 4 month through hosting NFT and blockchain related events- Sold all genesis Milkyway Miao One NFT in 2 days- Helped Discord members get over the language barrier of blockchain/NFT related vocabulary by setting up a dictionary bot- Improved Discord engagement by adding ranking and gaming bots

Taipei City, Taiwan

- Led the go-to-market strategy for online courses to drive 20,000+ engagements, 4,000+ leads and 350+ sales through paid advertising, social media, and external partnerships- Utilized Matomo and Mixpanel to analyze user behavior and marketing campaigns, and efficiently optimize marketing initiatives result in 50% decrease in bounce rate and 10% increase in CVR- Responsible for creating and maintaining efficient communication with cross-functional teams like the Product and Content team to align initiatives to the company’s goals- Planned, executed, and optimized paid advertising campaigns to increase brand exposure and sales through Facebook and Google Ads

Taipei City, Taiwan

- Launched a global brand campaign, The Power of Asking, that reached over 280K people across 8 countries in the Greater SEA (Hong Kong, Taiwan, Singapore, Malaysia, Indonesia, etc.)- Generated consistent traffic to the top of the funnel averaging 42% CTR and 25% CVR- Designed the experiments to expand and diversify core offerings; Improve the revenue and retention of the app users by 15% through paid content and essay marking service- Worked with the product team to improve user experience of the Snapask App by redesigning the UI of the homepage and pricing page

Taipei City, Taiwan

- Created and automated Snapask's global marketing analytics by adopting Supermetrics and Google Data Studio- Planned, executed, and optimized paid media campaigns to increase >100% brand awareness, website traffic, leads, app registration, and sale- Implemented A/B testing experiments with audience targeting, creative, and placement to provide data-drive insight on paid advertising and landing page optimization- Partnered with Instagram KOLs to acquire 30% more new users for the Snapask App

Seattle, Washington

- One of the top Sales in the nation averaging 10+ sales per week- Accelerated sales and brand awareness of HelloFresh by attending events such as the Northwest Remodeling Expo, Seattle Gift Show, Tacoma Home and Garden Show, and etc.- Enhanced user acquisition at trade shows engaging 100+ customers per event with 1.5% CVR- Achieved sales excellence by developing sales strategies, and reacting quickly to customer feedback and change in behavior; coached co-workers to drive consistent sales performance

Greater Seattle Area

Noodoe is an IoT infused restaurant technology that strives to improve customer service and overall operating efficiency.- Managed and created content for the Facebook Page, generated 250 followers in the first month- Implemented and designed Facebook Advertisement with daily budget of $30- Contacted and visited restaurants for business opportunities and demos- Designed flyers using Adobe Illustrator to hand out during restaurant visits- Wrote proposals for partnerships with Clover Network, Budweiser, Heineken- Saw through the whole sales process from drafting proposal and meeting with clients to drafting contracts

Taipei City, Taiwan

- Conducted an industry trend analysis on the application of Big Data, Artificial Intelligence, and IoT in retail and e-commerce with the focus on Amazon and Walmart- Forecasted future movement of Microsoft, IBM, SAP, and Oracle through organizing annual reports, and gathered information on latest M&A and investment activities in cloud technology

Bachelor Of Science - Bs, Marketing

- Double major in Marketing and Information System & Information Technology - Taiwan Intercultural Association (TIA) at UIUC- President.

Education record

- Co-founder of the Robotics Club for the FIRST Robotics Competition