Shaohan Luo Email & Phone Number

London, Gb

London, England, United Kingdom

I manage day-to-day operations for 550 London drivers and lead a team of 100 in Cambridge. I supervise 12 dispatchers, organise weekly schedules, calculate and ensure accurate payroll administration, oversee recruitment, conduct training, and carry out performance evaluations.I actively engage in marketing, leading promotional video shoots, and collaborating on TikTok channel launches. I proactively interact with drivers, conducting interviews to identify compelling stories for social media campaigns; as well as executing targeted Facebook and Instagram advertising campaigns, optimising reach with paid promotions. Additionally, I also plan driver-centric events, handling logistics, venue selection, email marketing, and amenities.Notable achievements include spearheading a successful 28% adoption rate marketing campaign, expanding service coverage, onboarding 1,500 drivers with a 25% capacity increase, reducing costs, and enhancing driver performance by 15%.

Guangzhou, Guangdong, China

I successfully managed two advertising projects, ensuring their smooth execution while fostering effective communication between clients and third-party collaborators. My responsibilities included conducting thorough research to align clients' product marketing goals, data-driven market research, and utilizing Microsoft Excel for data organisation. I also played a key role in copywriting and editing, creating visually appealing content for submission. One notable achievement was identifying an ideal content creator, resulting in a significant 10% increase in application downloads for an advertising project.

Guangdong, China

I specialised in social media content creation and management, particularly focused on producing captivating content featuring celebrities across various platforms. I managed all aspects of social media accounts, from content creation and editing to scheduling posts and actively engaging with the audience to boost interaction. I maintained a proactive approach, constantly staying abreast of industry trends and best practices, enabling me to provide innovative recommendations and create social-first content. My data-driven strategies aligned with marketing objectives, optimising campaign performance. Key achievements include an impressive 453.45% increase in Weibo engagement, substantial follower growth, organic expansion from 0 to 300,000 followers in three months, and viral posts with millions of views and interactions.