Shao-Jo Lin Email & Phone Number

New York City Metropolitan Area

As Co-Founder and Creative Lead at STADM, spearheaded various high-profile projects that seamlessly blend innovative creative direction with strategic design to elevate brand narratives and engage target audiences. Key achievements include:1. Belvedere x Formula 1 Collaboration: Directed and designed a dynamic marketing campaign that connected the.

Brooklyn, New York, United States

LVMH Diversity Conference Creative Direction for Armand de Brignac X Soho House ActivationNISSAN Aryia Launch

New York City Metropolitan Area

New York City Metropolitan Area

Leverage strategic vision, business acumen, and artistic talent to deliver high-impact marketing campaigns. Responsible for accounts including State Farm, Citi, and Humana. Solid success directing and implementing a broad range of revenue-generating design projects, from conception to launch. Readily translate business requirements into effective.

Greater New York City Area

San Francisco Bay Area

• Promoted to a position with greater scope and responsibility from a Brand Content Designer in November 2018. Responsible for all creative deliverables with the design, coordination, and maintaining brand continuity for.
• Expertly manages a marketing budget of $300K with complete oversight on its use.
• Collaborated with the web production team in the design and implementation of an email automation system which has resulted in reducing 7% of customer email complaints.
• Achieved an increase in the level of email opening by 11% with utilizing subscriber segmentation and A/B testing.

San Francisco Bay Area

• Designed and produced production quality marketing materials including videos, photos, emails, social media layouts and various web projects. Developed and monitored benchmarks for measuring the impact of social media.
• As a Brand Content Designer, was the impetus in the organization of an Indiegogo funding campaign for a new product launch, raising $2.8M in a 90-day period.
• Organized a product launch event in London and gained media coverages from Tech Crunch and The Verge.
• Able to dramatically increase the number of the firm’s Facebook page users with a 325% rise from 35K to 114K in one year.
• Created the design of a Twitter impression campaign used for a new product launch that realized over 1.5M organic impressions in one week.

Dallas/Fort Worth Area

• Served as lead strategist and UX designer on CHLOE Lighting’s website optimization project. Analyzed and interpreted customer data to identify patterns and solutions. Conducted market research and competitor analysis.
• Created email campaigns, designed emails, built user segments and execute A/B testing using MailChimp. Analyzed KPIs to make new strategies which help increase subscribe rate, open rate, and click-through rate.
• Conducted user interview and survey to gain insights on current user needs and pain points
• Redesigned website to improve user onboarding flow, reducing customer care cost and increasing monthly register rate by 9%.
• Newly launched site successfully attracted reputable buyers from Home Depot and Lowe's Canada.

Greater New York City Area

• Developed best-in-class user experiences for web and mobile for diverse industry client accounts, in collaboration with visual designers and developers. Utilized knowledge and understanding of client’s product/services.
• Designed brand guidelines from beginning to end for a million-dollar corporate under an extremely tight deadline.
• End-to-end product design including conducting user and market research and usability testing, producing hi-fidelity mockups, rapid prototyping, and user testing, using Photoshop, Illustrator, and InDesign.
• Built client industry leadership by coding a web page to promote company events using Wordpress, HTML, CSS, and Javascript.

Greater New York City Area

• Generated and shared creative and engaging content to build company brand and consumer connections. Create and maintain social and mobile advertising campaigns and brand promotions on LinkedIn, Facebook, and Instagram..
• Promoted to UX Designer.
• Increased client return on online marketing efforts (ROI) thro ugh the creation of effective SEO roadmaps

Taipei City, Taiwan

• Assisted in researched ideas and facts pertinent to the type of content/topic assigned
• Assisted in developing ideas derived from online/offline research
• Sorted out workable ideas by a process of elimination and keep eliminated ideas stored for future reference
• Wrote fresh content based on research and brainstorming
• Developed engaging content for blogs to entice and engage audience
• Ensured that web page content is edited properly to increase on-screen readability

Master'S Degree, Master Of Science (M.S.), Integrated Marketing, Brand Management

Graphic Design

User Experience Design

Bachelor'S Degree, Foreign Languages And Literatures

Activities and Societies: Vice President of Student Association

Certificate, Art History