Shao-Jo Lin Email & Phone Number

New York City Metropolitan Area

As Co-Founder and Creative Lead at STADM, spearheaded various high-profile projects that seamlessly blend innovative creative direction with strategic design to elevate brand narratives and engage target audiences. Key achievements include:1. Belvedere x Formula 1 Collaboration: Directed and designed a dynamic marketing campaign that connected the exhilarating world of Formula 1 with Belvedere's luxury brand identity, resulting in enhanced brand visibility and engagement across global markets.2. Hennessy 2024 Lunar New Year Celebration: Led the creative and design direction in partnership with renowned fashion designer Phillip Lim for Hennessy's Lunar New Year campaign. This initiative crafted a culturally rich and visually captivating experience, significantly enhancing Hennessy's resonance within Asian markets.3. FX Network - Shogun TV Show: Developed and implemented a comprehensive social media content strategy and creative direction, boosting the digital presence, engagement rates, and viewership numbers for the Shogun TV show.4. Moët Hennessy - Champagne Portfolio Campaign: Oversaw the creative and design direction for a global campaign promoting Moët Hennessy’s champagne portfolio, highlighting the elegance and heritage of the brand which led to heightened awareness and increased sales in key markets.

Brooklyn, New York, United States

LVMH Diversity Conference Creative Direction for Armand de Brignac X Soho House ActivationNISSAN Aryia Launch

New York City Metropolitan Area

New York City Metropolitan Area

Leverage strategic vision, business acumen, and artistic talent to deliver high-impact marketing campaigns. Responsible for accounts including State Farm, Citi, and Humana. Solid success directing and implementing a broad range of revenue-generating design projects, from conception to launch. Readily translate business requirements into effective advertising campaigns. Intuitively adapt to new technology and innovative processes while ensuring compliance with corporate standards. Supervise high-performance design teams to develop creative and effective advertising concepts, from ideation through final projects. Commission artwork; oversee completion of artwork, supervise photoshoots, review sketches from illustrators.

Greater New York City Area

San Francisco Bay Area

Promoted to a position with greater scope and responsibility from a Brand Content Designer in November 2018. Responsible for all creative deliverables with the design, coordination, and maintaining brand continuity for all projects and platforms. Leads and supervises a team of graphic designers including Art Director and support personnel.• Expertly manages a marketing budget of $300K with complete oversight on its use.• Collaborated with the web production team in the design and implementation of an email automation system which has resulted in reducing 7% of customer email complaints.• Achieved an increase in the level of email opening by 11% with utilizing subscriber segmentation and A/B testing.

San Francisco Bay Area

Designed and produced production quality marketing materials including videos, photos, emails, social media layouts and various web projects. Developed and monitored benchmarks for measuring the impact of social media programs.• As a Brand Content Designer, was the impetus in the organization of an Indiegogo funding campaign for a new product launch, raising $2.8M in a 90-day period.• Organized a product launch event in London and gained media coverages from Tech Crunch and The Verge.• Able to dramatically increase the number of the firm’s Facebook page users with a 325% rise from 35K to 114K in one year.• Created the design of a Twitter impression campaign used for a new product launch that realized over 1.5M organic impressions in one week.

Dallas/Fort Worth Area

Served as lead strategist and UX designer on CHLOE Lighting’s website optimization project. Analyzed and interpreted customer data to identify patterns and solutions. Conducted market research and competitor analysis to define marketing and communication strategy. Communicated research result and marketing strategy to key stakeholders.• Created email campaigns, designed emails, built user segments and execute A/B testing using MailChimp. Analyzed KPIs to make new strategies which help increase subscribe rate, open rate, and click-through rate.• Conducted user interview and survey to gain insights on current user needs and pain points• Redesigned website to improve user onboarding flow, reducing customer care cost and increasing monthly register rate by 9%.• Newly launched site successfully attracted reputable buyers from Home Depot and Lowe's Canada.

Greater New York City Area

Developed best-in-class user experiences for web and mobile for diverse industry client accounts, in collaboration with visual designers and developers. Utilized knowledge and understanding of client’s product/services and industry to offer positioning recommendations. Oversaw the development and implementation of all marketing materials to establish strong and consistent corporate and brand identities. • Designed brand guidelines from beginning to end for a million-dollar corporate under an extremely tight deadline.• End-to-end product design including conducting user and market research and usability testing, producing hi-fidelity mockups, rapid prototyping, and user testing, using Photoshop, Illustrator, and InDesign.• Built client industry leadership by coding a web page to promote company events using Wordpress, HTML, CSS, and Javascript.

Greater New York City Area

Generated and shared creative and engaging content to build company brand and consumer connections. Create and maintain social and mobile advertising campaigns and brand promotions on LinkedIn, Facebook, and Instagram. Analyzed the performance of keywords and ads, using Google Analytics, Google Keyword Planner, and Moz, and formulated strategies to increase website traffic.• Promoted to UX Designer.• Increased client return on online marketing efforts (ROI) thro ugh the creation of effective SEO roadmaps

Taipei City, Taiwan

• Assisted in researched ideas and facts pertinent to the type of content/topic assigned• Assisted in developing ideas derived from online/offline research• Sorted out workable ideas by a process of elimination and keep eliminated ideas stored for future reference• Wrote fresh content based on research and brainstorming• Developed engaging content for blogs to entice and engage audience• Ensured that web page content is edited properly to increase on-screen readability• Tested website to verify functions and ensured user experience

Master'S Degree, Master Of Science (M.S.), Integrated Marketing, Brand Management

Graphic Design

User Experience Design

Bachelor'S Degree, Foreign Languages And Literatures

Activities and Societies: Vice President of Student Association

Certificate, Art History