The Research Pacific Group is a full service marketing research provider, conducting research for more than twenty five years. Its core competency is providing customized Marketing Research solutions throughout Asia. Clients are offered a "one-stop" point of communications with regional project management consistency and control. I assist clients in achieving their research objectives, be it identifying paint points or offering insights on how to solve them. I have experience in coordinating both quantitative and qualitative research projects, while providing day-to-day client servicing support for US and European clients.

I managed over 50 online and offline mobile ad campaigns, through media buying, media planning, managing multiple media vendors, analysis and reporting. I optimized campaigns using performance tracking tools such as TMC and Adjust and analyzing CPC, CPI or CPA, which increased budgets by 150%-200%. I also prepared slide decks for “adventurous” clients who wanted to explore other marketing methods, by researching, introducing and focusing on emerging markets and new digital ad products.