Mike Shapaker

Mike Shapaker Email and Phone Number

Chief Marketing Officer | Operations Executive | Product Management | M&A @ Poppulo
Mike Shapaker's Location
Raleigh-Durham-Chapel Hill Area, United States, United States
Mike Shapaker's Contact Details
About Mike Shapaker

I am an experienced executive who sits at the intersection of product, marketing, and technology. I have arecord of achievement in scaling global operations, developing and launching new products, aligning productswith market needs, generating awareness and demand, and working closely with customers for mutualbenefit. I am known for fostering innovation to drive continuous growth and improvement, for integratingactionable insights with transformation goals, and for delivering and sustaining value across the organization.My core areas of expertise include:Calculated Risk Taking: Challenging the status quo and constantly adapting to evolving business landscapes.Leadership: Building consensus and empowering teams through effective hands-on leadership and acommitment to communication, collaboration, and transparency.Corporate Strategy: Focusing on establishing the overall core values of the business, setting strategic goals,and motivating employees to achieve them. Implementing technology and processes to drive analytics thatenhance the ability to make strategic decisions.Operational Excellence: Emphasizing continuous improvement across all business processes by creating aculture where management and employees are invested in business outcomes and empowered to implementchange.Career highlights include: Helping to scale revenue both pre- and post-IPO from sub-$5M to $175M during my tenure at ChannelAdvisor. Leading the acquisition of a shoppable media solution and rectifying technology issues, resulting in solution revenue growth of 50% and 40% in back-to-back years Navigating pandemic-related challenges and budget constraints to deliver record setting pipeline in primary target segment, in close collaboration with the sales team.To discuss putting your strategy into action, contact me at mike.shapaker@gmail.com.SKILLSBudget Management & Financial OversightTechnology Adoption & ImplementationStaff Building, Training & RetentionClient Relationship CultivationCloud Computing & SaaSMulti-channel MarketingPipeline ManagementGo-to-Market StrategyProduct ManagementData & Analytics

Mike Shapaker's Current Company Details
Poppulo

Poppulo

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Chief Marketing Officer | Operations Executive | Product Management | M&A
Mike Shapaker Work Experience Details
  • Poppulo
    Chief Marketing Officer
    Poppulo Dec 2023 - Present
    Denver, Colorado, Us
    Empowering customers to deliver communications and workplace experiences that deliver results.
  • Triangle Tweener Fund
    Investor / Limited Partner
    Triangle Tweener Fund Jan 2022 - Present
    Research Triangle Park, North Carolina, Us
  • Channeladvisor
    Chief Marketing Officer
    Channeladvisor 2018 - 2023
    Morrisville, Nc, Us
    Served in high-profile role accountable for driving marketing activity and business performance throughdemand generation, product and content marketing, and marketing operations. Promoted company throughevents and strategic communications. Managed team of 21 and $8M budget. Produced thought leadershipcontent, including blogs and presentations for customer events and webinars.
  • Channeladvisor
    Vice President, Product Management
    Channeladvisor 2016 - 2018
    Morrisville, Nc, Us
    Led product team for shoppable media solutions for large consumer brands. Oversaw product roadmapcreation, requirements definition, market analysis, marketing, sales training, and customer engagement.Introduced new features and rectified technology issues, resulting in revenue growth of 50% in 2017 and 40%in 2018.
  • Channeladvisor
    Managing Director, Emea
    Channeladvisor 2015 - 2017
    Morrisville, Nc, Us
    Oversaw EMEA operations, encompassing offices in London, Berlin, and Limerick, during which time EMEArevenue grew 6% between 2016 and 2017 and then by double digits in 2018. Promoted region-wide efforts,fostered partner relationships, and enhanced regional business operations. Participated in customer andpartner meetings; spoke at hosted and industry events to drive new business.
  • Channeladvisor
    Vice President, Brands And Manufacturers
    Channeladvisor 2014 - 2015
    Morrisville, Nc, Us
    Worked with founder and CEO to identify M&A opportunities and led acquisition of a UK-based company.Spoke at industry events and customer/prospect meetings to promote ChannelAdvisor’s solutions for brands.
  • Channeladvisor
    Director, Business Operations
    Channeladvisor 2011 - 2014
    Morrisville, Nc, Us
    Led team overseeing business processes, analytics, and Salesforce system administration, including integrationof solutions such as Marketo and DosuSign to increase operational efficiencies. Integrated platform datainto Salesforce, enabling real-time customer performance insights essential for monitoring trends, forecasting,and risk monitoring.
  • Channeladvisor
    Director, Rich Media Services
    Channeladvisor 2009 - 2011
    Morrisville, Nc, Us
    Led New York-based services team accountable for delivering imaging solutions and interactive catalogs forcustomers, including Walmart, Ann Taylor, Staples, and Office Depot. Maintained revenue from 2009 to 2010while reducing staff 50% by improving processes, adjusting pricing, and eliminating unprofitable customers.
  • Therasim (Now Medsims)
    Director, Client Services / Product Management
    Therasim (Now Medsims) 2008 - 2009
    Managed client relationships and service delivery, including project management for implementing new globalhealth and medical education simulation programs. Led engineering team through release of new userinterface, including design, implementation, and quality assurance testing.
  • Channeladvisor
    Account Management; Professional Services Leader; Director, Analytics
    Channeladvisor 2003 - 2008
    Morrisville, Nc, Us
    Assumed increasing levels of accountability via promotion. Managed relationships with top-tier customers andled professional services team post-acquisition of Seattle-based search marketing company. Spearheadedintegration into ChannelAdvisor, achieving nearly 200% revenue growth in first year.
  • Nortel Networks
    Sr. Manager, Solutions Marketing / Product Marketing
    Nortel Networks 1997 - 2003
    Ca
  • Booz Allen Hamilton
    Sr. Consultant
    Booz Allen Hamilton 1991 - 1995
    Mclean, Va, Us

Mike Shapaker Education Details

  • Vanderbilt University
    Vanderbilt University
    Master Of Business Administration - Mba
  • Virginia Tech
    Virginia Tech
    Electrical Engineering

Frequently Asked Questions about Mike Shapaker

What company does Mike Shapaker work for?

Mike Shapaker works for Poppulo

What is Mike Shapaker's role at the current company?

Mike Shapaker's current role is Chief Marketing Officer | Operations Executive | Product Management | M&A.

What is Mike Shapaker's email address?

Mike Shapaker's email address is sh****@****hoo.com

What is Mike Shapaker's direct phone number?

Mike Shapaker's direct phone number is +4420301*****

What schools did Mike Shapaker attend?

Mike Shapaker attended Vanderbilt University, Virginia Tech.

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