Alexander Kozlov Email & Phone Number

Prague, Czechia

Prague, Czechia

As the primary marketing specialist at HW group, I am responsible for managing and curating all public-facing initiatives for the company. My role encompasses a wide variety of tasks aimed at increasing our brand presence and facilitating sales growth.- Marketing support for the B2B channel, ensuring that partners and distributors have everything they need to meet customer needs and project requirements;- Launching new products - in 2024, HW Group launched the long-awaited Perseus monitoring platform, which I prepared for release from a marketing standpoint;- Organizing distributor meetings - bringing dozens of people from all over the world to Prague, making sure that the business and cultural program is timed appropriately;- Managing trade show participation: in 2024 alone, we've had booths at ISE Barcelona and DCW Frankfurt;- Creation of all marketing materials, including product descriptions, newsletters, case studies, use cases, knowledge base and support articles, etc;- Search engine optimization and website updates;- Social media marketing.

Prague, Czechia

At Qrator Labs, we elevate the company's marketing activities to a new level of awareness, audience reach and global impact. I led the company on content and created initiatives for integrated marketing communication. - Annual/quarterly public reports on the state of the industry;- Research articles on DDoS attacks mitigation and BGP;- Created interesting and thoroughly researched content to drive traffic and engage readers and customers;- Organized Qrator Labs' events and helped the buzz generation;- Reported analytics updates;- Developed and managed email campaigns;- Established and implemented strategic marketing plans designed to capitalize on market opportunities;- Competition assessment;- Worked to develop a marketing plan that promoted awareness and effectively delivered marketing messages;- Video production for fulfilling the needs of existing customers, as well as for getting better known by the broader audience interested in network security;- Successfully managed all company social media accounts;- Helped create better sales and engineering pre-sale public materials, flyers and presentations;- Conducted a customer satisfaction survey, analyzed and presented results for the company;- Attended several industry conferences and meetings as a speaker.

Moscow, Russian Federation

Since 2006 we - Habr authors, have been creating the most relevant IT-related stories in written form for the largest developer, programmer, and coder community in the Russian language: https://habr.comIn particular, I was able to lead this outstanding group of authors for almost three years after being part of a team for nearly a decade. - Manage team members: writers, translators and editors, delegating and reporting on their work;- Reporting to the management on the progress of current activities;- Organizing high-profile interviews for the team members or myself;- Organizing Habr.com's events and attending partner's conferences and meetings;- Communicate with vendors, component producers, and every company that wants their product or service to be reviewed by the editorial team to get greater exposure;- Helping corporate customers (companies) research topics, writing articles about them and helping them reach their goals in lead generation, brand awareness and user engagement.- And, of course, lots of writing and editing because that's what an editor-in-chief does.

Moscow, Russian Federation

GeekTimes was a satellite, popular science publishing UGC resource, existing in the Habr universe - it was fused with the main community of Habr.com - so please see above.

International

We were making a tremendous app that would conquer the world of social messengers - Subject. We attended the 2014 WebSummit conference and exhibition in Dublin as a startup.

International

From toothpaste to private jets – if it can be owned, you can find it available to you digitally. We've made an app to help you sort and compare all those products in a simple – and fun – format. As a startup, we attended the 2013 South by South West Interactive festival in Austin, Texas.

Moscow, Russian Federation

.toster was a series of conferences for IT professionals worldwide, with IT super-stars speaking from the stage situated in Red October in Moscow. We ran several events, each consequently larger than the previous one:.toster{web-development};.toster{ruby&ruby on rails};.toster{javascript}. Here's a great blog post by Robert Nyman, who was one of the speakers at the {JS} conference in 2012: https://robertnyman.com/2012/05/29/my-trip-to-russia-moscow-and-the-toster-conference/

Prague, The Capital, Czech Republic

I worked as the sole marketing representative at the startup, TipMeet. We combined real-time billing with telecommunication services over SIP to provide everyone with a compatible connection between phones and computers. My responsibilities included: brand development, website traffic generation, website UI and advertising revenue strategy, and content creation. I also developed the brand strategy and participated in designing the internal statistics system.

Bc., Marketing, Management

My education was management and marketing, and how those two synergize in business

Special Education Certificate, Social Sciences

Social Studies