Strategic planner. Creative director. Leadership counselor. Mediator. For the past thirty-five years, I have played many roles in many organisations, and I have helped build big brands, and promote significant causes, in different industries and across geographies.Over the years, I have studied human behaviour, and gained deep insights into what makes people do what they do, and what goes on inside their heads and hearts when they buy products, support causes, and when they go out to vote.With these learnings, I have helped develop award-winning campaigns, create passionate online communities, and build some amazing brands in India and around the world.I’ve written strategic perspectives for companies, compelling arguments for various causes, and thought-leadership articles for politicians.My understanding of human behaviour, of people’s inner conflicts, of their conflicts with the interests of others, and how human beings navigate work, life, and relationships, has led me to a new world of conflict resolution, to help find win-win solutions to commercial disputes, as a certified transnational mediator.So if you have a marketing problem; a communication challenge; want to build communities around a cause; or need help to resolve a complex commercial dispute, please get in touch with me. I’ll be happy to help.