- Leading growth and market penetration for one of the largest providers of decorative surfaces that elevate your space. - Continue to expand our proud design-build of custom cabinets for homes, learning spaces and multi-tenant housing.- Streamlining Processes and expanding new product development into multiple new verticals. Tripled current production efficiencies by better flow and accountability metrics creation.- Building a resilient and growth focused organizational structure with a start up mindset.

Drove a comprehensive redesign of the corporate brand and developed a new D2C brand, with responsibility for creating a brand architecture comprising differentiated visual identities and enhanced content/social/digital strategies for each brand.* Directed all brand design, development, and positioning activities within the Corporate Marketing department to establish an updated, consistent brand identity and messaging while maintaining a clear differentiation between current and new brands. * Leveraged key insights from extensive market/customer research and analytics to craft a robust, customer-centric brand architecture supported by distinct buyer personas, visual identities, and value propositions for each brand.* Redesigned all brand content, imagery, and point of sale materials to position brands for growth through specific channels, with a focus on e-commerce, retail, and big-box channel partners such as Amazon, Wayfair, Home Depot, and Target. * Utilized cutting-edge VR/AR technologies to redesign and relaunch the corporate and Flexsteel brand websites with intuitive UIs, innovative virtual showroom experiences, and personalized planning tools.* Oversaw all aspects of market research, brand design/development, and strategic business/go-to-market planning for a new D2C brand targeting Millennial consumers (with projected revenues of $50M over 3 years at a gross margin of at least 35%)

Spearheaded the agile transformation of the sales, marketing, product development, and customer service functions within the Commercialization department by driving organizational restructuring, product innovation, and brand redevelopment. * Led an 80-member team spanning the 4 functions while consolidating leadership, restructuring teams, and driving cross-training to enhance communication, create consistent brand messaging, and foster a growth mindset that adapted to evolving market conditions.* Established an innovation lab to accelerate new product development and commercialization efforts, in addition to strengthening the partner ecosystem to facilitate seamless go-to-market efforts across e-commerce, commercial dealer, and national partners.* Formulated product strategy and infrastructure using a platform approach to reduce operational complexity and maintain appropriate stock levels, resulting in a final portfolio with 32K SKUs (down from 75K) and ~$10M in structural cost reductions. * Led a successful response to the COVID-19 downturn by pivoting to virtual management, developing online sales channels, and launching new products (such as sneeze guards and privacy screens) that capitalized on the demand for COVID-safe solutions.* Reconceptualized and built the brand with a modern, compelling value proposition and messaging that supported a 3-year pipeline of new products and product enhancements.

Played a critical leadership role in developing a new, disruptive D2C business unit (Lewis brand) and steering the education furniture business (HON brand) to maintain strong market performance/profitability following the Artcobell brand divestiture.* Built the new D2C unit from the ground up with a disruptive business model and innovative product to attract Millennial buyers while holding full P&L accountability, cross-functionally managing shared resources and influencing key leaders in a matrix organization.o Designed and implemented a robust business model that pivoted the division from a product focus to a purchasing journey focus, which enhanced competitiveness to position the business for $50M in revenue generation over 3 years at 40%+ margins. o Supported the UI/UX teams in developing an optimal website journey that would drive consistent sales growth while leveraging customer feedback and insights to drive continuous improvement in the customer journey.o Managed the Staples account (HNI’s largest enterprise account), including supporting the acquisition/integration of Essendant, renegotiating a combined buying contract, and rebuilding private label opportunities with Staples after a hiatus of 10 years. o Steered the organization through a successful sale and integration with Staples, Inc., including negotiating and facilitating the transfer of the Lewis trademark, buying journey, and sales model to Staples’ Union & Scale brand.* Transitioned, stabilized, and grew the education furniture business by developing highly effective new selling/go-to-market tools and establishing a clear brand position and consistent sales messaging (while holding full P&L responsibility). * Promoted and communicated the HON brand story through multiple speaking engagements at tradeshows, industry seminars, and educational institutes (schools and colleges).

1. Responsible for driving sales growth across target segments for Artcobell in addition to current role for building our brand and new product development.2. Responsible for helping the creation of marketing strategy and brand development for Artcobell and Midwest Folding. Responsibilities include - brand strategy, new and existing product management and development, marketing communication, sales training, trade shows, selling tools and market research.- Created brand position and brand aspiration - Executed brand strategy with the launch of multiple sales tools, new products and web presence- Successfully launched 10 major new product platforms that have driven double digit growth year over year from launch date- Hired a strong product and marketing team and provided a work environment that revolves around exploring ideas and rapid problem solving- Designed and launched new brand at industry trade shows and corporate showroom- Designed new corporate headquarters for Artcobell to emulate brand position - Created and launched multiple CEU's (continuing education units) that are both AIA and IIDA accredited to teach designers about the changing learning space design- Launched progressive classroom applications and zoned classrooms using Artcobell furniture solutions- Added 2020, revit, and AutoCad libraries across all Artcobell products for easier and more accurate specification and visualization- Hired and built a strong sales team promoting progressive learning spaces and allowing districts to execute the concept- Co-created a proprietary sales message and process to promote the Artcobell brand strength - Drove double digit growth in emerging new learning space sales - launched award winning products - MOV, STP, BLOC, Makerspace cabinets & tables, mobile screens, privacy screen system, student desk platform, and teacher podium.

Drove product innovation, a design influencer strategy, and consistent sales messaging to turn around a boutique office furniture and deliver $30M in recurring revenue and $15M in new product sales across key markets.* Leveraged design industry connections to secure major project wins for Inscape, such as the UN Headquarters (NYC), the Miami-Dade Emergency Response Center (Miami), and corporate offices of Vertex (Boston), Puma (Boston), and BRAC (DC).

Provided strategic direction and operational leadership for brand building, product life cycle management, new product design, and go-to-market/product launches while holding P&L accountability for the enterprise-wide marketing function.* Turned around a declining brand by crafting a new long-term design influencer strategy, building a new corporate product portfolio, and building new customer-facing interfaces (website) and internal tools (dealer intranet) to support a seamless customer journey.

- Responsible for creating competitive positioning against other manufacturer products- Study and strategize against competition to enhance sales for Teknion- Manage the client experience program including client visits to the factory- Responsible for design application of our products including design of application guides - Assist field sales personnel to strategize against competitive products for large opportunities- Manage the competitive showroom and training program for Teknion