Sharad Somani Email and Phone Number

New Jaisa Technologies is a full-stack Direct-to-Consumer (D2C) electronics brand providing best-in-class, quality-checked refurbished electronics(Laptops/Desktops) at affordable and economical prices to young professionals, students, SME, Corporates, Schools/Colleges/Universities and NGOs.At NewJaisa , the mission to make refurbished electronics mainstream — and empowering people to make more environmentally friendly choicesWith its technology driven, highly automated end-end reverse supply chain for IT assets, it's providing quality refurbished electronics at significant discount as compared to new products.

 Led digital transformation of retail led cross-border remittance business -product, pricing, customer experience and consumer journeys Build and activate digital partnerships with e-commerce players, telecom operators, wallets, large format retailers for extending business beyond traditional C2C remittance business  Launching, managing and optimizing full funnel acquisition and retention campaigns for digital money transfers online (SEO, Search, Programmatic, Video, Social, Influencer Marketing) and offline (TV, Radio OOH, BTL)  Grow traditional retail business by expanding retail footprint, launching alternate channels – ATMs, Kiosks, Wallets and digitizing retail journeys Manage, nurture and expand largest Western Union retail network – 150+ distribution partners(unorganized retail aggregators, large organized retail chains, banks, post offices, NBFC, NGOs (150+) and 175,000+ physical locations in 11 countries through impact points, POS visibility, schemes & promotions to retain top of mind at network level Retain Western Union brand at top of consumers mind through brand campaigns, festival calendar execution, efficient promotions, celebrity endorsements (Shahrukh Khan) and global sports partnerships (Liverpool) Enhance Western Union’s corporate reputation with key stakeholders - regulators, government, partners, community and consumers, build thought leadership and implement WU Foundation CSR initiatives  Partner with various global and regional teams including brand, Digital, Content, SEO, Social, Loyalty/CRM, product and engineering to implement various global/regional initiatives  Manage marketing agencies -Creative, Digital, Media, Activation, Market Research and PR through complete cycle - briefing, development, execution up to monitoring effectiveness. Creating and managing cohesive teams across cross-functional and global matrix organizations across the region.

 Part of ECS exec team, established ECS((Acquired by MasterCard in 2014)) as a global leader in digital payment processing solutions with best in class offerings across the payments value chain -Issuing, Acquiring and Risk & Fraud Management Manage and own key programs/campaigns, including leveraging insights and intent analysis, competitive intelligence, Account Based Marketing, Social selling, Sales enablement, Pipeline Management, Value proposition development, across regions- APAC, MEA, Europe and channels (1) Digital – Website, SEO, Social, Email, (2)Offline - Analyst/Influencer programs, Customer User groups, Trade Shows, Webinars/Seminars. Collaborate with sales/account team for bid management – solution /product presentation, program design and cross-selling opportunities, product team for product roadmap/enhancements/launches, Preparing and delivering marketing material and other presentation materials to internal and external audiences; including product brochures, whitepaper, case studies, demos, launch packages, sales training kits  Global responsibility for defining strategy, developing and driving partnerships with (1) global/local card networks –Visa, American Express, Rupay (2) Technology vendors - Oracle, HP, IBM (3) ISV – ReD, CustomerXPS (4) Consultants – PWC, KPMG, Accenture (5) SI – TCS, Infosys, Capgemini, LogicaCMG (5) Channel resellers across the globe (6) Analysts – Gartner, IDC, Forrester, PayX (7) Industry associations – Nasscom, IAMAI, ATMIA

•Execute direct and channel partner sales models for advanced Payment software applications •Interface directly with top-level executives, negotiate high-dollar contracts, and coordinate implementation. Manage accounts and orchestrate post-sale professional services and resources

-Directed product lifecycle management and marketing activities for Wireless product suite. Managed team responsible for defining future product requirements, identifying emerging technology trends.-Championed outsourcing of product development to India by identifying partnership areas, defining transition roadmaps and implementing governance model.-Won a $2M project to integrate a third party protocol stack and increased revenues from customer by 25% YOY