A little over 20 years ago, I made a decision that transformed my life. I was a passionate and experienced marketing specialist specifically consumed with the areas that have today evolved into CRM, digital marketing, big data, artificial intelligence and machine learning. I decided to jump from my reasonably plum job that offered growth opportunities and global assignments to embrace the all-consuming, inspiring world of entrepreneurship where there were endless possibilities to innovate and make things happen for companies. There were many exciting experiences to be had but running a business was also fraught with huge amounts of uncertainty and challenges that I absolutely had no idea about. I started my journey as an entrepreneur together with the founder and my insanely talented business partner (and now husband) Kareem Qureshi in Kuala Lumpur, Malaysia. We both shared a maddening thirst for developing solutions that would help companies engage with their customers more efficiently and effectively. We created a suite of cutting-edge CRM software solutions and services across loyalty, marketing automation, campaign management, data & analytics, contact centre, sales, events, mobile apps and websites, all designed to knowing your customers better and delivering meaningful, profitable engagement. We are supported in our quest to create value for Clients across Asia-Pacific by 40 highly talented and amazing colleagues without whom this journey would have never been possible! ( and not half as much fun )Specialties: CRM Software, Loyalty Management, Campaign Management, Data & Analytics, Business Development, Business Operations and Telemarketing, If you are committed to driving meaningful engagement with your customers, retaining your customers, improving your cross-sell and up-sell rates, generating better qualified leads, tracking your sales pipeline, and generating higher revenues we should talk. Contact me today at sharada@starcrm.com.sg