Sharada is a member of the founding team at Astrum and has close to two decades of market research experience covering diverse aspects such as market segmentation, public opinion research and thought leadership strategy. She has led strategic research engagements for domestic and multinational companies informing their business priorities, communication focus and shaping their CSR programmes. She has led the firm’s efforts to develop products and frameworks on Corporate Reputation and Crisis Preparedness. Sharada has been deeply involved in political polling and has rich experience in both national and regional level polling to develop election campaign strategy for clients. She is sharply focused on research based consulting, combining both qualitative and quantitative research methodologies, to help clients find answers to their most searching questions.With her initial stint as an educationist, she is a natural talent developer and mentors young minds into successful professionals. Sharada is an Economics Honours Graduate from Shri Ram College of Commerce and a Masters in Economics from Delhi School of Economics, Delhi University