Sharad Mohan Email & Phone Number

Toronto, ON, CA

Melbourne, VIC, AU

Markham, On, CA

• Spearheaded global brand marketing initiatives for a leading outerwear & lifestyle brand in 38countries.
• Led global brand marketing initiatives, developing strategies and executing integrated omni-channel campaigns.
• Created and managed growth plans, ensuring alignment with the brand's long-term visionand adapting to changing market trends.
• Successfully managed partnerships and collaborations, achieving a 300% growth in socialmedia channels.
• Directed the development, strategy, and execution of all brand marketing initiatives, with afocus on Tier 1 markets: New York, London, Paris, Seoul, and Toronto.
• Ensured seamless integration of product and brand positioning across consumer touch-points and sales channels

Markham, On, CA

• Aligned annual marketing plans with the long-term brand vision, corporate priorities, andseasonal initiatives.
• Directed and produced seasonal global brand campaigns and marketing/sales assets,managing production teams of up to 35+ people.
• Coordinated global PR agencies in Canada, US, France, London, Italy, and Germany.
• Spearheaded the revitalization of the corporate brand bible, establishing a new brandlanguage and developing Nobis concept stores and packaging.
• Managed the redesign of global e-commerce portals and created a consistent brandlanguage for on-model & product photography.
• Negotiated, managed, and produced partnerships and collaborations with notablepersonalities and organizations: Serge Ibaka, Simu Liu, Maitreyi Ramakrishnan, GiacomoGianniotti, LiveNation, Bell, NHLPA, NHLAlumni and.

New York, NY, US

• Successfully executed the Canadian launch of Saks Fifth Avenue at prominent locations atboth Eaton Centre and Sherway Gardens.
• Developed and executed strategic local marketing programs, identifying opportunitieswith key customer target groups.
• Produced and managed strategic celebrity activations/events including but not limited toMariah Carey, Kate Moss, Grace Jones, Steve Aoki, DSquared and Gucci Ghost.
• Achieved and exceeded sales goals through creative and effective marketing strategies.
• Developed and executed programs that support the LBDP (Local Business DevelopmentPlan) and leverage these audiences to increase exposure for Saks.
• Proactively analyzed event results in order to refine and improve future events whichcontinue to develop business opportunities and maximize sales.

Toronto, Ontario, CA

• Gotstyle Man is our biannual publication which offers homegrown feature articles, compelling style stories and sophisticated how-to’s designed to inspire, educate and elevate our readers. It’s our mission to empower.
• Conceived and built 1st and 2nd edition of Gotstyle Man
• Developed vision, tone, feel, branding, and full editorial content of the magazines.
• Styled and creative directed all featured editorials.
• Maximized retails needs through magazine content.
• Nationally distributed through all Indigo Chapters.

Toronto, Ontario, CA

• Created daily content for the Gotstyle blog, including articles on new arrivals, style tips, sales,contests, makeovers, videos, press material, event coverage, promotional banners andmore.
• Built and maintained Gotstyle's social media presence as a menswear industry leader bothlocally and globally.

• Managed a roaster of over 35 male models & talent.
• Responsible for recruiting, developing and booking all talent.

Toronto, Ontario, CA

• Client: WIND Mobile
• Responsible for all in-store retail creative and visual merchandising guidelines
• Gathered and organized industry data to be used for competitive reviews and market analyses
• Responsible for opening production jobs, and working with the appropriate department to provide timely workback schedules and estimates.
• Effectively coordinated with different departments to ensure projects were completed in a timely manner

Toronto, ON, CA

• Clients: Maple Leaf Food Inc., Tetley Canada, Kinder Bueno & Nutella
• Assisted account team with project coordination through all departments including but not limited to the Creative team, Studio and Production
• Prepared regular (weekly, monthly) status reports and budget control reports

• Developed and implemented strategic media plan for campaign launch
• Created flight schedules for media runs to ensure accurate timing and execution for various campaign objectives
• Negotiated media purchases to attain lowest cost for the client
• Conceptualized campaign launch event to meet client goals

• Responsible for all window directives and executions
• Ensured all product placements were in-line with corporate standards
• Assisted in the opening of new storesDeveloped floor plans and executed floor-sets

• Clients: Toronto Public Health, Canwest/Food Network, Footlocker/Nike, Cineplex, Rogers, CODA, Ensurall and Liberty Market
• Successfully coordinated all day-to-day agency efforts on multiple accounts
• Managed projects from inception to execution
• Strong problem solving skills in a fast paced environment
• Ensured all projects were completed on time and within budget
• Aided in identifying and landing new business opportunities

London, GB

• Insured that the stores were maintained to corporate standards
• Worked as a team which was responsible for 3 downtown locations
• Prepared stock movement and top seller reports to assess productivity

London, GB

• Revitalized and developed sales strategies
• Increased store sales by 30% by evaluating trends in purchase habits
• Strong focus on customer satisfaction
• Consistently achieved and exceeded top sale targets
• Implemented training courses to improve sales strategies for new staff
• Highly successful at addressing and meeting client needs

London, GB

• Responsible for guest list and service arrangements
• Assisted models with special event requirements
• Liased with other staff to complete tasks and duties

London, GB

• Setup French Connection boutique
• Organized all merchandise for the location
• Coordinated inventory check to ensure all product was accounted for
• Managed the stall during the event while focusing primarily on providing great customer service to all clients

Bachelor Of Arts - Ba, Humanities

Diploma, Advertising