• Spearheaded global brand marketing initiatives for a leading outerwear & lifestyle brand in 38countries.• Led global brand marketing initiatives, developing strategies and executing integrated omni-channel campaigns.• Created and managed growth plans, ensuring alignment with the brand's long-term visionand adapting to changing market trends.• Successfully managed partnerships and collaborations, achieving a 300% growth in socialmedia channels.• Directed the development, strategy, and execution of all brand marketing initiatives, with afocus on Tier 1 markets: New York, London, Paris, Seoul, and Toronto.• Ensured seamless integration of product and brand positioning across consumer touch-points and sales channels

• Aligned annual marketing plans with the long-term brand vision, corporate priorities, andseasonal initiatives.• Directed and produced seasonal global brand campaigns and marketing/sales assets,managing production teams of up to 35+ people.• Coordinated global PR agencies in Canada, US, France, London, Italy, and Germany.• Spearheaded the revitalization of the corporate brand bible, establishing a new brandlanguage and developing Nobis concept stores and packaging.• Managed the redesign of global e-commerce portals and created a consistent brandlanguage for on-model & product photography.• Negotiated, managed, and produced partnerships and collaborations with notablepersonalities and organizations: Serge Ibaka, Simu Liu, Maitreyi Ramakrishnan, GiacomoGianniotti, LiveNation, Bell, NHLPA, NHLAlumni and OverActive Media.• Initiated and executed the brand's first Lunar New Year program and corporate responsibilityinitiative #NOCOLDSHOULDER• Developed and managed a global paid and earned influencer strategy, resulting in a 300%growth in all social media channels.

• Successfully executed the Canadian launch of Saks Fifth Avenue at prominent locations atboth Eaton Centre and Sherway Gardens.• Developed and executed strategic local marketing programs, identifying opportunitieswith key customer target groups.• Produced and managed strategic celebrity activations/events including but not limited toMariah Carey, Kate Moss, Grace Jones, Steve Aoki, DSquared and Gucci Ghost.• Achieved and exceeded sales goals through creative and effective marketing strategies.• Developed and executed programs that support the LBDP (Local Business DevelopmentPlan) and leverage these audiences to increase exposure for Saks.• Proactively analyzed event results in order to refine and improve future events whichcontinue to develop business opportunities and maximize sales.• Increase store visibility in the community via partnership with local publications,charitable organizations, and other beneficial groups.

Gotstyle Man is our biannual publication which offers homegrown feature articles, compelling style stories and sophisticated how-to’s designed to inspire, educate and elevate our readers. It’s our mission to empower every man to be the best version of himself through our guiding principle: Dress Better. Do Better• Conceived and built 1st and 2nd edition of Gotstyle Man• Developed vision, tone, feel, branding, and full editorial content of the magazines.• Styled and creative directed all featured editorials.• Maximized retails needs through magazine content.• Nationally distributed through all Indigo Chapters.

• Created daily content for the Gotstyle blog, including articles on new arrivals, style tips, sales,contests, makeovers, videos, press material, event coverage, promotional banners andmore.• Built and maintained Gotstyle's social media presence as a menswear industry leader bothlocally and globally.

• Managed a roaster of over 35 male models & talent. • Responsible for recruiting, developing and booking all talent.

• Client: WIND Mobile• Responsible for all in-store retail creative and visual merchandising guidelines• Gathered and organized industry data to be used for competitive reviews and market analyses• Responsible for opening production jobs, and working with the appropriate department to provide timely workback schedules and estimates. • Effectively coordinated with different departments to ensure projects were completed in a timely manner

• Clients: Maple Leaf Food Inc., Tetley Canada, Kinder Bueno & Nutella• Assisted account team with project coordination through all departments including but not limited to the Creative team, Studio and Production• Prepared regular (weekly, monthly) status reports and budget control reports

• Developed and implemented strategic media plan for campaign launch• Created flight schedules for media runs to ensure accurate timing and execution for various campaign objectives• Negotiated media purchases to attain lowest cost for the client • Conceptualized campaign launch event to meet client goals

• Responsible for all window directives and executions• Ensured all product placements were in-line with corporate standards• Assisted in the opening of new storesDeveloped floor plans and executed floor-sets

• Clients: Toronto Public Health, Canwest/Food Network, Footlocker/Nike, Cineplex, Rogers, CODA, Ensurall and Liberty Market• Successfully coordinated all day-to-day agency efforts on multiple accounts• Managed projects from inception to execution• Strong problem solving skills in a fast paced environment• Ensured all projects were completed on time and within budget• Aided in identifying and landing new business opportunities• Knowledgeable in administrative protocols such as: contact reports, creative and client briefs, profit/loss reports, and workback schedules• Organized and executed several street team marketing initiatives

• Insured that the stores were maintained to corporate standards• Worked as a team which was responsible for 3 downtown locations• Prepared stock movement and top seller reports to assess productivity

• Revitalized and developed sales strategies• Increased store sales by 30% by evaluating trends in purchase habits• Strong focus on customer satisfaction• Consistently achieved and exceeded top sale targets• Implemented training courses to improve sales strategies for new staff• Highly successful at addressing and meeting client needs• Managed teams up to 12 people varying in experience

• Responsible for guest list and service arrangements• Assisted models with special event requirements• Liased with other staff to complete tasks and duties

• Setup French Connection boutique• Organized all merchandise for the location• Coordinated inventory check to ensure all product was accounted for• Managed the stall during the event while focusing primarily on providing great customer service to all clients