Generative AI for Enterprise marketing

AppsFlyer is a venture backed mobile marketing and analytics firm- Hired as first VP of Partnerships in NA to uplevel the function to develop commercial and product strategy and align cross-functional execution - Leading a 9ppl team across Agencies, ISV’s, Solution partners and Media partnerships; Managing Ecosystem Business Development, Strategic Alliances and cross-functional GTM efforts- Built new Commercial channels and GTM motion which a) grew Partner sourced and influenced revenue by 30%YoY b) increased Win rates by 25% c) drove 2x higher ACV’s on avg- Instituted frameworks and partner programs for managing ecosystem and initiated early BD efforts for new product offerings in CTV, Commerce/Retail media and Data Clean Rooms- Member of NA Exec team responsible for defining and executing NA Partnerships strategy and all aspects of team health, growth and mgmt

Venture backed IPaaS marketplace focused on IoT, API integrations and automation- Leading Business and Corporate Development focused on M&A, Strategic investment sourcing, channel partnerships and revenue generating deals- Developed strategic framework for partner ecosystem growth and identified target companies across categories and corporate objectives- Member of leadership team crafting company strategy, market positioning and GTM for consumer subscription business generating $XM within 6mos of launch and tasked with commercial responsibility for new business model

Led 5 ppl team focused on Driver/Safety/Insurance partnerships for transforming the gig economy - Expanded Driver Loyalty program to foster retention and platform preference while increasing benefits and earnings for Drivers as part of Uber Pro and the “Future of Work” initiative- Managed key partnerships in the Safety and Insurance pillar for regulatory and compliance guidelines as well for reducing Interpersonal conflicts, collisions and insurance costs- Developing enterprise B-to-B partnerships to scale out platform as a service

Led 20+ ppl team of Deal leads, Partner Managers and Partner Engineers covering Revenue Deals, Adtech, Product Partnerships, API’s, Ecosystem, Data licensing, Global Distribution and Strategic Partnerships- Responsible for defining strategy, building operating model, and driving execution and cross-functional alignment of business development and partnerships plan thru the company- Built, scaled and managed partnership ecosystem generating >$100M in annual revenue growing at 20% YoY, - Developed and incubated pilot programs for new monetization and growth initiatives- Established processes for hiring, planning, mentoring, professional growth, managing team health and all other aspects of operating the Global Business Development team

Moved to Hawaii for personal reasons and worked for Calgary based Social/Local/Mobile platform - Managed supply and demand partnerships and syndicated advertising relationships for monetizing 12M user base with local advertising- Analyzed and reviewed business models to scale revenue by building an exchange

Venture backed mobile search/ advertising firm acq. by Millennial Media (now VZW) for $225M in 2013 - Closed deals with publishing partners that resulted in several hundred million monetizable ad impressions. Exceeded quota and quarterly goals each quarter- Implemented and negotiated channel sales strategy with aggregators to increase inventory- Managed 4 person team responsible for strategic publisher account activities including: account planning, identifying new revenue opportunities, training/education and ensuring technical delivery across product management and engineering teams

Venture backed market research and analytics firm (acq. by Kantar TNS (WPP) for $150M in 2008)- Designed and presented data driven executive level presentations to address internal or competitive challenges and provided actionable recommendations- Acted as client service lead responsible for developing business opportunity, scoping research question and designing approach for deliverable- Represented Compete as an Industry Analyst through conferences, webinars and press outreach

Venture backed start-up in mobile aggregation and content delivery (acq. By VeriSign in 2006 for $250M) - Managed several of m-Qube’s largest Media clients and assisted in development of mobile strategy- Ensured that all client needs were identified, met and exceeded by maintaining effective communication and up-to-date knowledge of products, services, and industry developments

- Sold syndicated research and data consulting services to Fortune 500 clients- Developed a strategic understanding of clients’ business issues and how to apply Forrester products and services to develop strong value propositions

Officially joined Andersen Consulting but was re-named Accenture once I left- Consulted with Fortune 500 and start-up firms on Internet and technology strategy for growing revenues and creating efficient processes- Staffed abroad in Frankfurt, Germany and Sao Paolo on client engagements