LEAD Associates is a global fashion, brand and retail consultancy, established in 2013, based in London. LEAD advises start ups, SME's, Retailers, Fashion Groups, Independent Fashion and lifestyle brands and businesses on business transformation, strategic planning, restructure, portfolio diversification, E-Commerce, Omni Channel Retailing, Digital Media, Marketing, Brand Positioning, Business development, New market entry, Financial business management, Investor profiling and creative brand… Show more LEAD Associates is a global fashion, brand and retail consultancy, established in 2013, based in London. LEAD advises start ups, SME's, Retailers, Fashion Groups, Independent Fashion and lifestyle brands and businesses on business transformation, strategic planning, restructure, portfolio diversification, E-Commerce, Omni Channel Retailing, Digital Media, Marketing, Brand Positioning, Business development, New market entry, Financial business management, Investor profiling and creative brand building.A partnership between senior executives with a global network of industry experts representing all verticals within the Retail, fashion and lifestyle industry sectors who hold an in-depth knowledge in brand equity and relations.We deliver a focused range of competencies across various specializations using experience gained within International Markets and Retail groups in the UK, Europe, US, Middle East, and South East Asia. The unique combination of commercial and creative expertise along with strong business acumen places Lead Associates at the forefront. Whether you are a new start up or have been established for 100 years, we work closely with you strengthening your vision and foundation as we lead you into the new phase of your future. Show less

(Working Virtually)- Brand Launch- Project Mapping and management - Manufacturing timelines - Business plan mapping - Marketing and Communication strategy - SS21 - the drive of the socially responsible messaging, journey of creative, process of recycling, USP and KPI's. - Brand guideline creation for the brands, target audience, demographic reach, work alongside our graphic designer on the details

1. Heading offline events such as Lakme Fashion Week, Sula fest, MCC Fest, Find my Cinderella at Socials, BOHO, and 20 more events.2. Plan, develop and direct marketing efforts for the brand and product.3. Create strategies to take advantage of market opportunities.4. Conceptualize strategic initiatives and implement details of a campaign.5. Execute strategies with cross-functional teams.6. Content Development for the posts on Instagram and other social media7. Manage… Show more 1. Heading offline events such as Lakme Fashion Week, Sula fest, MCC Fest, Find my Cinderella at Socials, BOHO, and 20 more events.2. Plan, develop and direct marketing efforts for the brand and product.3. Create strategies to take advantage of market opportunities.4. Conceptualize strategic initiatives and implement details of a campaign.5. Execute strategies with cross-functional teams.6. Content Development for the posts on Instagram and other social media7. Manage marketing such as advertising, digital marketing( Eg. Facebook, Instagram, Twitter, Snapchat, Pinterest and new age developing marketing tools) and Production & direction of brand videos.8. Supervise brand, Influencer targeting and coordinating press releases with content, gifting, etc.9. Manage access to brand assets.10. Research on emerging trends in the industry, and competitors11. Develop brand standards and usage guidelines.12. Assist integration of campaigns with brand consistency.13. Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research.14. Analyze sales data to update a brand or category portfolio, determine new products and liquidation of underperforming products.15. Analyzing impression reports, Emailer reports, Inventory summary, and other data.16. Work closely with departments such as manufacturing and R&D to consult on packaging and product as it relates to branding.17. Write reports, Specifications, and Creative Briefs.18. Media Budget Planning.19. Offline marketing, Store Events, Mall event Plan, Develop and direct marketing, Loyalty programs, Execution of plans.20. Growth Hacking.21. Website UX development.22. Photography/cinematography for Brand Campaign, Product shoot, Social media, and product video.23. Analyzing and reporting Inventory, sales of the week, Replenishment and re-ordering of shoes.24. Retail Store design, VM, Advertising. Show less

Organizational study, Mutual Fund comparison, Market analysis,Worked on a project - "Mutual fund knowledge empowerment and wealth creation for rural India"

The company was started for a simple reason, as our program started at 6:30 AM, but there was nothing to eat at that early morning and students use to travel to class with an empty stomach from a Long way, I decided to open a store at 5:15 AM• I was one of the Co-founders of the store, got along 2 other co-founders with similar interest and made it work.• It was not easy going inside the college with an empty stomach and noticed that it was the same problem most of my mates were going… Show more The company was started for a simple reason, as our program started at 6:30 AM, but there was nothing to eat at that early morning and students use to travel to class with an empty stomach from a Long way, I decided to open a store at 5:15 AM• I was one of the Co-founders of the store, got along 2 other co-founders with similar interest and made it work.• It was not easy going inside the college with an empty stomach and noticed that it was the same problem most of my mates were going through but none of us were acting towards it, looked for a store who could rent us out a small place, we picked a store very close to the university made a royalty contract(Sharing fraction of money) with the owner as it was risky and we were still not sure it’ll work and the university faculties were very happy to see someone was solving the problem and the motivated us.• We started doing internships to raise capital, figured out a cook from one of the canteens in the college. Traveled to find the best value raw materials and dealers for the FMCG Products. Ended up with 20 Varieties of sandwiches with just 12 raw materials in the procurement list for every day (“12” so that we could run the store smoothly)• We started getting recognized and ended in many colleges at there university festivals in Bangalore. Everything was going well we reached the Break Even in 4 months, at the end of 13th month the tables turned, the cook quit without any notice from the store, we still had the special menu and all fixed assets, we started cooking as well found other cook’s, but was never the same, all the 3 of us started thinking we were losing our productive time here, also running the store without the cook or the supervisors. Ended shutting down the store on May 29th. Continued working on our past interests and attended college, now we also got canteens in the college opening at 7:30AM. It was one of my beautiful experience in college. Show less

My Responsibility was Photography, Digital Marketing, Graphic Designing, Field Marketing, Videography, Mentoring interns, Teaching about Basics of photography at Workshops at schools like (Oakridge international school Bangalore, Indus international school)• I was worked very closely with KMMC (A.R Rahman's School of music), Ricky Kej, Niranjan Iyengar, Santosh Sivan, Sanjeev Thomas, Suresh Peters, Marti Bharath and Headed a Team at Mentor Conclave,• We initiated the program - TTT… Show more My Responsibility was Photography, Digital Marketing, Graphic Designing, Field Marketing, Videography, Mentoring interns, Teaching about Basics of photography at Workshops at schools like (Oakridge international school Bangalore, Indus international school)• I was worked very closely with KMMC (A.R Rahman's School of music), Ricky Kej, Niranjan Iyengar, Santosh Sivan, Sanjeev Thomas, Suresh Peters, Marti Bharath and Headed a Team at Mentor Conclave,• We initiated the program - TTT (Train The Trainer)• The Carnival - A carnival for the Students where working professionals of various industries come together and spoke about the Industry and displayed a real image of there work and process.• The Music Society: Invited all the musicians in Bangalore, for networking and talk from Ricky Kej, Anjana Padmanabhan, Suresh Peters and Development of Green Room ventures.• Made ads, Videos, Brochure, Print Ads, Cards, Developed content for Social Media, Gifs for the organization, SEO’ed the website.• I was helping with the Procurement for the company and Events, Creating Schedules, Content development for Blogs, Represented the company at Events.• Headed an event with Sanjeev Thomas (guitarist of A.R Rahman) for the promotion of KMMC Show less