Sharanbir Kaur Email & Phone Number

Result oriented digital marketing professional with diverse experience in digital strategy, media planning and brand strategy. Core Expertise: Digital Marketing, Digital Transformation, Dealer Digitalisation, Hyperlocal Marketing, Martech & Adtech Performance Marketing, Media Planning, Brand ManagementIndustries: Automotive, Consumer Durables, Mobile, BFSIExperienced in handling large teams, partners, stakeholder management and owning KPIs for large media budgets• Set up India’s largest Hyperlocal Platform to drive 6X car sales by bringing 900+ Maruti dealerships online This hyperlocal model became a game changer for how digital can drive sales in the Auto Industry. It unlocked the next billion car sales in the industry and set a trend with all auto players venturing into the hyperlocal space. This will further unlock digital sales like never before in rural markets, and can be a game changer for all industries including retail, hybrid e-commerce, service, consumer durables and FMCG.• Led Digital Transformation journey for India’s top automobile player by setting up the digital marketing function for the premium business channel (NEXA) across 4 brands; Baleno, Ciaz, Ignis and S-Cross. • Led teams of size 25-50 across cross functional domains in digital to drive project results • Generated high ROI from digital investments through optimal media mix modelling strategies, programmatic and SEM initiatives• Set up entire the ad tech and martech infrastructure including Analytics, DSP, DMP to make the organisation data ready for future • Created a digital brand for Nexa through digital content via tent pole sponsorships like YouTube FanFest, Nexa Music Lounge, Nexa Lakmé Fashion week • Executed high impact high innovation digital brand campaigns that made Nexa win 30+ industry awards in 2 years • In my previous role at Samsung Electronics I was responsible for driving Key Product Launch Campaigns, Brand Management, Retail Management, Blogger Activations • Created winning product comms strategies for the mobile categories by innovative PR launches and BTL campaigns As a person, I thrive in highly creative environments, like to take up marketing assignments to solve the next big customer problem and driving business growth via digital. Digital Marketing is going to become Data+Martech in future. Disclaimer - All views on this feed are personal and have no relation to my current or former employer.

Listed skills include Corporate Communications, Product Management, Marketing Management, Brand Management, and 14 others.