Sharanbir Kaur Email and Phone Number
Sharanbir Kaur work email
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Sharanbir Kaur personal email
Result oriented digital marketing professional with diverse experience in digital strategy, media planning and brand strategy. Core Expertise: Digital Marketing, Digital Transformation, Dealer Digitalisation, Hyperlocal Marketing, Martech & Adtech Performance Marketing, Media Planning, Brand ManagementIndustries: Automotive, Consumer Durables, Mobile, BFSIExperienced in handling large teams, partners, stakeholder management and owning KPIs for large media budgets• Set up India’s largest Hyperlocal Platform to drive 6X car sales by bringing 900+ Maruti dealerships online This hyperlocal model became a game changer for how digital can drive sales in the Auto Industry. It unlocked the next billion car sales in the industry and set a trend with all auto players venturing into the hyperlocal space. This will further unlock digital sales like never before in rural markets, and can be a game changer for all industries including retail, hybrid e-commerce, service, consumer durables and FMCG.• Led Digital Transformation journey for India’s top automobile player by setting up the digital marketing function for the premium business channel (NEXA) across 4 brands; Baleno, Ciaz, Ignis and S-Cross. • Led teams of size 25-50 across cross functional domains in digital to drive project results • Generated high ROI from digital investments through optimal media mix modelling strategies, programmatic and SEM initiatives• Set up entire the ad tech and martech infrastructure including Analytics, DSP, DMP to make the organisation data ready for future • Created a digital brand for Nexa through digital content via tent pole sponsorships like YouTube FanFest, Nexa Music Lounge, Nexa Lakmé Fashion week • Executed high impact high innovation digital brand campaigns that made Nexa win 30+ industry awards in 2 years • In my previous role at Samsung Electronics I was responsible for driving Key Product Launch Campaigns, Brand Management, Retail Management, Blogger Activations • Created winning product comms strategies for the mobile categories by innovative PR launches and BTL campaigns As a person, I thrive in highly creative environments, like to take up marketing assignments to solve the next big customer problem and driving business growth via digital. Digital Marketing is going to become Data+Martech in future. Disclaimer - All views on this feed are personal and have no relation to my current or former employer.
Meta
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- metadownhole.com
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Client Partner - Financial Services, Real Estate And TravelMetaGurugram, Hr, In
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Client Solutions Manager - Auto & D2CMeta Sep 2021 - PresentMenlo Park, Ca, UsDriving business growth for omnichannel businesses across 4W, 2W, Digital First Automotives and EVs through marketing solutions across India
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Avp - Digital, Media & Brand Marketing ( Financial Services)Bharti Enterprises Dec 2020 - Sep 2021New Delhi, Delhi, InDigital Marketing, Brand Management, Media Planning and PR for the Bharti AXA brand, a joint JV between Bharti Enterprises and global Insurance Major AXA, headquartered in France. Part of marketing transformation strategy team at the COO’s office for re-launching Bharti AXA in the Indian Market as a new age insurer. -
Hyperlocal Marketing LeadMaruti Suzuki India Limited Jul 2018 - Sep 2020New Delhi, Delhi, InDigital marketing for local businesses through hyperlocal channels is the future of unlocking growth in India. I led an industry first project of bringing Maruti’s entire dealer network online for generating digital sales via effective performance marketing.- Grew online enquiries by 5X by hyper-personalised performance marketing plans - Generated monthly sales from online channel worth 500 Cr by effective performance marketing techniques across Facebook and Google Search channels - Optimised performance marketing spends by reducing Cost Per Sale by 5 times through innovative targeting and audience harvesting campaigns - Set up a Global first Hyperlocal Marketing Platform by bringing 900+ Maruti dealership locations online by setting up CMS enabled websites and social media pages - Created internal digital evangelisation by getting 300+ dealers to sign up for OEM led central digital program by training and strong GTM strategy - Grew regional marketing and dealer digital spends by 6X to an annual volume of 30+ Cr by successfully demonstrating the ROI of digital performance marketing - Led a team of 70+ across 2 digital agencies, 50+ internal sales stakeholders, 300+ external dealer Stakeholders by effectively bringing teams together and creating a collaboration culture - Improved customer experience by setting up integrated branding across 2700+ regional and dealer digital customer touchpoints Strong expertise in setting up full funnel digital marketing strategies applying best principles of performance marketing and brand marketing. -
Digital Marketing & Media Manager - Nexa BrandsMaruti Suzuki India Limited Mar 2016 - Jul 2018New Delhi, Delhi, In- Set up digital practice for NEXA channel from scratch, Maruti Suzuki’s premium car retail channel (including 4 top auto brands like Baleno, Ignis, Ciaz and S-Cross ) by setting up websites, media planning approach, social strategy, ORM - Generated media cost savings of 20% by bringing efficiencies through implementation of marketing technology stack across DV360, GA360, DCM and DS(Search)- Created industry first brand campaigns by successfully managing all branding and performance spends for Nexa - Created brand presence for Ignis by associating it with YouTube Fanfest twice by creating digital first content through top Youtubers like Kurt Hugo Schneider and Shirley Setia- Grew Nexa brand’s online visibility by closing key sponsorships like Lakmé Fashion Week, IIFA, Nexa Music, ESPN - Managed 30+ national level digital campaigns, 5 launch campaigns, Auto Expo 2018I focus on rethinking digital marketing for brands to innovate in the way they communicate to the audience online; one award-winning idea after the other.Recognized through an ABBY award in 2018, amongst multiple notable mentions listed below.
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Product Communications Manager - Mobile & CeSamsung Electronics Dec 2013 - Mar 2016Suwon-Si, Gyeonggi-Do, KrDigital PR evangelist and product launch specialist. Handled production communications for brand launches of Samsung’s top products in Smartphone Category including Galaxy S Series and Note Series. Handled communication strategy across product categories included Mobiles, IT and Consumer Electronics. -
Retail Marketing Associate - MobileSamsung Electronics Apr 2013 - Nov 2013Suwon-Si, Gyeonggi-Do, KrOwnership of Store Planogramming and Visual Merchandising elements for North Region Stores with a 500 + storeFootprint. BTL Marketing Activation strategy, planning and execution for increasing Sales per Store Sq. Ft and subsequent Retail Potential
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Marketing InternshipGsk Consumer Healthcare India Mar 2012 - Jul 2012Gurugram, Hr, InDesigned product launch and GTM strategy for ENO brand for a new variant - ENO Cola. Increased ROI and North Region store off-takes through key research findings Proposed Go-To-Market strategy for new product launch in smoking cessation category (now launched as Nicorette in Indian market)
Sharanbir Kaur Skills
Sharanbir Kaur Education Details
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Indian Institute Of Management, CalcuttaAi Powered Marketing -
Lal Bahadur Shastri Institute Of ManagementMarketing
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Guru Gobind Singh Indraprastha UniversityComputer Science
Frequently Asked Questions about Sharanbir Kaur
What company does Sharanbir Kaur work for?
Sharanbir Kaur works for Meta
What is Sharanbir Kaur's role at the current company?
Sharanbir Kaur's current role is Client Partner - Financial Services, Real Estate and Travel.
What is Sharanbir Kaur's email address?
Sharanbir Kaur's email address is sh****@****i.co.in
What schools did Sharanbir Kaur attend?
Sharanbir Kaur attended Indian Institute Of Management, Calcutta, Lal Bahadur Shastri Institute Of Management, Guru Gobind Singh Indraprastha University.
What skills is Sharanbir Kaur known for?
Sharanbir Kaur has skills like Corporate Communications, Product Management, Marketing Management, Brand Management, Marketing Communications, Retail Marketing, Marketing Strategy, Product Launch, Competitive Analysis, Product Marketing, Go To Market Strategy, Multi Channel Marketing.
Who are Sharanbir Kaur's colleagues?
Sharanbir Kaur's colleagues are Patricia Poole, Tin Pham, Julia Black, Enzo Moraes Mescall, David Gutiérrez Bolívar, Umera Umera, Bridget Rushing.
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