Sharang Gupta Email & Phone Number

New Delhi, Dl, In

Gurugram, Haryana, India

Gurugram, Haryana, India

- Working as a Meta Marketing Expert in Meta process for premium clients in Indian market ; Handling end-to-end marketing solutions, strategies and media spent with regards to Facebook & Instagram Ads- Worked in the most premium project of Meta and topped Globally in terms of KPIs consecutively for 3 quarters.- Managing quarterly spend of USD 15 Million individually and USD 35 Million cumulatively for the entire team.- Client Portfolio: Snapdeal, Amul, Eureka Forbes, Libas, CrepDog Crew etc.- Enabling clients with a go-to-market strategy for their performance marketing and branding endeavors- Building idea pipelines and relevant strategies while aligning business goals with marketing objectives of the clients- Formulating content, design and tactical strategies to ensure the performance of campaigns against set KPIs- Managing the entire team as Subject Matter Expert in terms of product and directly reporting the data to the client.- Responsible for handling ROI & ROAS of the client along with maintaining a steady increase in their budget spend and delivering desired results- Managing maximum retention of the clients while exploring the upsell opportunities- Analyzing and identifying new areas for process improvement following data analysis, new trends & Facebook algorithm updates- Helping management in mantaining shrinkage of the team as well as conducting training sessions for the newcomers and helping them on the product front.- Ideating and improving Solution Action Rate via strategical implementation & exceeding the set targets.- Working on various projects to drive CTWA (Click to WhatsApp) and Advantage+ Shopping across the LOB and providing refresher sessions to the agents for the same.

Gurugram, Haryana, India

- Worked in Google Ads process as an Account Manager for Small Medium Enterprises as well as LCS.- Closely understanding the requirements of the business owners and developed high impact marketing strategy, implemented & utilized appropriate metrics to monitor success.- Helping clients getting maximum conversion and clicks from the Ads through optimization.- Planning, pitching and implementing the various aspects and important features of Google Ads for the clients to achieve their marketing goals.- Keeping a keen eye on the account for a minimum support period of 90 days and curating multiple different strategies.- Keen on PPC and keyword research suitable for clients of different industry.- Creating campaigns and Ads for the clients by adding relevant bid strategy, attractive Ad copies/Ad texts with optimal allocation of Customer's Advertising budget.- Testing new websites designed for new projects to ensure low bounce rate and increasing time spent on the website.- Updated Ad group & Campaign level negatives with best possible Negative Keywords for efficient use of campaign budget.- Worked on getting Conversion Tracking setup and recording the campaign performance as well as ROI analysis.- Maintained net-growth by up-selling and increasing the footprints of the existing customers.

Gurugram, Haryana, India

- Worked in Customer Support for Google Ads, Google Analytics and Merchant Center - Planning, creating, and optimizing Search, Display, Shopping, and Video Campaigns on Google AdsConducting research on online marketing trends for various businesses; recommending insights to increase relevant online traffic through PPC while driving sales- Researching and establishing re-marketing strategies for appropriate target audience- Understanding the marketing requirement, business of clients, target profiles, market segments & running online initiatives using SEM, social media, and banner advertising- Managing Client’s advertising on Google Ads along with Google Merchant Center and Google Analytics- Defining service standards and guidelines, governance structure, best practices that worked as benchmarking for excellent service delivery- Evaluating process maturity through metrics & recommending better KPIs (efficiency, quality, utilization, timeliness improvement, inventory management) and higher maturity at tactical, & operational & strategic- Setting up targets, SOP & SLA & maintaining CTQ (Critical to Quality) / CTP (Critical to Process) for the process- Setting out in-house quality standards for various operational areas, ensuring a high-quality customer experience while adhering to the SLAs for their services- Devising strategies for existing processes and workflow to develop newer and advanced workflow to attain business goals both internal as well external; creating and implementing annual Quality and Process Excellence Plans- Leading end-to-end process management activities including outlining the present state of processes- Mapping business requirements & coordinating for developing and implementing processes in line with preset guidelines- Acting as a Team Lead in absence of the Manager; coaching, & motivating team members and conducting review meetings to track team progress; mentoring & guiding team members to enhance productivity

Gurugram, Haryana, India

Have 4.5+ years of experience in working on various domains i.e finance, financial services analytics, R2R, insurance, banking & fraud detection.Carrying experience of working with clients of various diversities such as US, UK, Australia, APAC.

Master Of Business Administration - Mba, Accounting And Finance, 75%

Bachelor Of Commerce - Bcom, Business/Commerce, General, 60%

10+2, Business/Commerce, General, 75%