Sharan Kalsi Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

I specialize in developing marketing materials for CRM and external marketing, ensuring seamless alignment with compliance standards set by AGO. I take pride in crafting customer journey landing pages that guide users toward sign-ups and designing eye-catching materials for the app stores, optimizing our presence on Google Play and the App Store.Collaborating closely with key partners, I've played a pivotal role in solidifying PointsBet's brand visual identity. My commitment to excellence ensures that all creative work meets and exceeds brand standards. I thrive on the challenge of combining aesthetic appeal with strategic messaging to create a cohesive brand experience.Beyond in-house collaboration, I actively engage with an external agency, providing creative direction and constructive feedback. Recognizing the importance of feedback, I continually seek ways to enhance my craft, fostering a culture of continuous improvement.

Greater Toronto Area, Canada

During my tenure as a freelance creative in the music industry, I collaborated with artist AP Dhillon and their production team, significantly contributing to the development of the Run Up Records company logo. This logo design became a staple in merchandise and on-set visuals for worldwide tours. Additionally, I played a pivotal role in enhancing the brand's online presence by setting up Shopify websites for merchandise drops.One of my notable achievements includes creating promotional animations and advertisements for the Take Over Tour in the UK and India, effectively elevating the tour's visual identity. In 2020, I was commissioned to develop captivating visualizers for the "Not By Chance" EP, which has garnered an impressive 43.4 million streams on YouTube since its release.Beyond design, I diversified my skill set by engaging in copywriting for Spotify descriptions, crafting compelling narratives for artists AP Dhillon and Gurinder Gill. Moreover, I took the initiative to create presentations for documentary proposals, enabling the team to effectively pitch to platforms like Netflix and other streaming services.In extending my creative services to various artists in the music industry, I have been commissioned to craft cover artwork and visualizers for a range of notable clients, including Sunny Malton, Sidhu Moosewala, Amari Flows, Kalikwest, G Sidhu, Bhalwaan, and SB. My work consistently reflects a commitment to translating musical narratives into visually captivating and marketable assets.

Toronto, Ontario, Canada

As a Freelance Designer at Omadatek, a software development company, I played a pivotal role in the creation of Jetset, a mobile game application. My responsibilities encompassed collaborating closely with the development team to bring the vision to life. In this multifaceted project, I led the design efforts for the game's branding, UX/UI, 16 character designs, 2 game-world designs, game animations, accessories, trails, and comprehensive marketing materials.Beyond the game development realm, I collaborated with executives to design and establish the Omadatek brand, ensuring a cohesive and compelling visual identity. A testament to my versatility, I also undertook content creation and management of the company's social media accounts, leveraging these platforms for effective brand communication. Additionally, I executed targeted ads for client acquisition, contributing to the company's overall growth strategy.

Etobicoke, Ontario, Canada

In my role as a Freelance Multidisciplinary Designer at HD Group Corp, I spearheaded comprehensive brand development and implementation initiatives, fortifying the company's visual identity, mission, vision, and value statements. My impact extended across various touchpoints, where I successfully redesigned the company's website, revitalized internal and external brand communications, and elevated the presence of large-scale signage.A key highlight of my contributions was collaborating closely with developers to craft the user interface for the company's mobile app, successfully launched in 2021. This endeavor involved not only aesthetic considerations but also a keen focus on creating a seamless and engaging user experience.Beyond traditional design, I took charge of the company's digital presence, managing and curating content for social media platforms. I copyrighted and designed impactful advertisements, constantly tracking insights and analytics to refine our digital strategy. Leveraging my technical skills, I implemented HTML email blasts to effectively communicate mobile app features to our existing client base.My time at HD Group Corp reflects my commitment to holistic design solutions that harmonize visual aesthetics with strategic brand goals.

As a co-founder of Corals and Bees, I was dedicated to driving positive change through our online platform. Corals and Bees was committed to promoting intersectional environmentalism and advocating for climate justice. During my time with the organization, we created a community that not only raised awareness about pressing environmental issues but also actively engaged in discussions and actions to address them. Explore our past initiatives and the conversations we fostered on Instagram @coralsandbees!

Kitchener, Canada Area

In my role as a Graphic Designer at Driverseat, I played a pivotal role in orchestrating a comprehensive company-wide rebrand. I crafted brand assets tailored for franchisees spanning across Canada and the United States, ensuring a cohesive and impactful visual identity.I led the redesign of various elements, including company fleet wraps, merchandise, chauffeur uniforms, and training materials, contributing significantly to the enhancement of the company's brand presence. Collaborating closely with company executives, I developed dynamic presentations and motion/infographics for marketing and informational purposes.On a day-to-day basis, my responsibilities encompassed the design of diverse collateral such as newsletters, infographics, social media content, HTML email blasts, and advertising banners. This multifaceted experience honed my skills in translating brand objectives into compelling visual narratives.

Kitchener, Canada Area

In my role as a Director at Conestoga Students Inc, I played a key role in shaping the organizational landscape through policy and bylaw decisions, as well as contributing to strategic long-term frameworks. My responsibilities extended to collaborating with a dedicated team to meticulously analyze and provide final approval for a substantial $20 million budget.Working closely with diverse committees, I actively contributed to the formulation and execution of impactful mental-health and environmental campaigns across all Conestoga campuses, aligning with the organization's broader goals and values.I am proud to have received the Board Achievement Award, recognizing my commitment to personal and professional development—the result of a passion for fostering positive change and excellence within the organization.

Kitchener, Canada Area

In my dual role as a marketer and graphic designer, I led the implementation of a comprehensive brand style guide, serving as a vigilant brand steward to guarantee consistent on-brand communication materials across diverse departments.Simultaneously, I took charge of enhancing the organization's online presence by spearheading the development of the website. Focused on elevating user experience (UX) and user interface (UI) design, I ensured compliance with Accessibility for Ontarians with Disabilities Act (AODA) standards. This transformative project was successfully executed and launched within an impressive four-month timeframe, underscoring my commitment to delivering high-quality design solutions efficiently.

Bachelor'S Degree, Design, Honours

Graduated with Distinction. Degree in visual design with a complement of courses in entrepreneurship, marketing, and management.

Pre Health Science