Mother Science is a revolutionary biotech beauty brand creating next-generation skincare solutions.

Clean perfumes that are hypoallergenic, safe for sensitive skin and cruelty-free. Acquired by Starco Brands.

Venture backed e-commerce retailer acquired by Five Below.-Created robust mobile marketing program including targeted push notifications, IAM & newsfeed content that resulted in 60% and 22% higher open rates than e-commerce industry benchmarks for iOS & Android respectively-Increased open rates by 22% and CTR by 34% for triggered and personalized lifecycle email & mobile campaigns-Spearheaded growth of blog/content program resulting in 300% increase in monthly content output-Improved overall margin with promotions by 16% YOY with implementation of personalized and new promo types-Managed Hollar social media and content program including but not limited to strategy and planning of all blog, video and social content-Developed single product spotlight emails to support slow-moving inventory resulting in a 50% lift in open rates

BitCot Inc. / 2018Creative strategy/direction, branding, user acquisition strategy, copywriting Vora Design / 2017Social media strategy, user acquisition strategy, content marketing strategyEmpiric Solutions / 2017Client - Students Rising Above (Non-Profit)Creative strategy/direction, UI/UX design

-Created user acquisition strategy with multi-million budgets across multiple platforms -Led, managed and directed internal and external marketing/creative team-Provided strategy and direction for email marketing program (design, creation, targeting and performance analysis)-Oversaw social media marketing program (content creation, sentiment analysis, engagement analysis, customer service, contest management and performance analysis)-Built omni-channel strategy for user acquisition across multiple programs (general customer, made-to-measure, weddings, EDU/student, corporate)-Facilitated digital partnerships and sponsorships-Organized, developed and directed creative story for new product/collection/campaign photoshoots used online, in retail and 50K+ print publications-Established and executed promotions for product, programs, and/or defined business goals based off of inventory and sales reporting-Produced marketing campaigns/branded experiences for offline/retail events-Created and managed blogger/influencer advertorial campaigns

-Established social media program on Facebook, Twitter, and Instagram resulting in YOY fanbase growth of 198%, 221%, and 1132% respectively-Initiated and expanded email marketing program, resulting in YOY subscriber growth of 448% and above-average industry open rate and CTR of 27% and 5% respectively-Created and maintained growth of EDU/student program resulting in 4% growth in monthly revenue-Garnered notable press in ad publications for Father's Day marketing campaign-Managed and produced Dress Smarter series for YouTube channel resulting in over 500K views in first six months-Built blogger/influencer program and managed partnerships and promotional campaigns with participants resulting in a 4% increase in annual revenue.

-Developed and executed innovative consumer focused programs to build up a vibrant community and engage prospective and existing users-Built targeted social campaigns based on demographics of our acquired lead database through social programs, email marketing automation and referral programs

-Managed all D-Link consumer social properties, mainly Facebook and Twitter-Increased fan base by 500%, page views by 129% and user activity by 96% in 12 months-Managed the development of a global social media strategy for 60+ D-Link properties across Facebook, Twitter and YouTube-Establishment of an internal customer support process, resulting in higher day-to-day user engagement

-Led execution of key consumer product launches in the entertainment category with over $1 million budget-Project management including vendor selection, price negotiations, project timelines, budgets and content approvals-Initiated, defined and managed all launch collateral projects including creative briefing, development and content review through completion -Collaborated with Product Management, Product Marketing, Field Marketing, Sales and Legal to ensure accuracy of product branding, messaging and positioning, specifications, and legal marks, for all materials produced -Managed in-bound marketing activities for entertainment product lines including demand generation (SEO, PPC, sponsorships) blogs, videos and social media -Engaged with key partners to create and execute co-marketing initiatives including participation in retail strategy, PR, events and promotional activities

-Created interactive product demos and distributed content -Tracked email marketing analytics through detailed reporting-Analyzed ROI on product placement opportunities and online retail demo activity-Researched, wrote and edited product content for online retail demos and website-Worked with online e-tailers to create D-Link brand stores and update product content-Assisted OBUs in creation and syndication of online marketing tools

-Provided support to International Trade Specialists in outreach, market research, trade promotion, & international trade and policy development-Collaborated in trade development meetings with American and foreign government officials and executives, in key industries -Analyzed trends in commercial markets in Latin America, Asia, Europe, Africa, and the Middle East