Sharan Rasoda Email & Phone Number

I specialise in crafting and executing dynamic digital strategies that elevate high-profile global brands across multiple verticals such as Nike, Revolut, Sky & Disney. From strategic cross-team brainstorms, to creative storytelling narratives, I ensure that the client’s KPI’s are kept front of mind throughout the whole proposal. Being a thought-leader in the space, my primary focus is driving awareness, boosting engagement, and ensuring client happiness, all whilst leveraging our proprietary research.My toolkit comprises of a wide array of innovative solutions, including ideating playable digital experiences across gaming platforms such as Fortnite & Roblox. In addition, I’m actively involved in proposing our in-house digital media solutions such as video, rich media & influencer partnerships - managing the end-to-end process of campaign life cycles. In this role, I thrive on the dynamic nature of the digital landscape, constantly staying ahead of trends and emerging technologies. From internal & external competitor analysis, to industry news, I have spearheaded a monthly newsletter initiative, which has now evolved into a central pillar of our team’s knowledge sharing strategy.One of my career highlights was coming up with the Sky Broadband Gigafast x Fortnite collaboration, in which we integrated Sky’s new fastest broadband into Fortnite’s fastest SpeedRun experience. The authenticity of the strategy, ensuring both brand fit and enhanced player experience resulted in the campaign being named ‘Best Multi-Channel Content Distribution Strategy’ at the 2022 Digiday Marketing and Advertising awards.

As a Marketing Coordinator at Xero, I was the driving force behind our marketing strategy during the challenges posed by COVID-19. I supported new product launches in South Africa, crafted compelling content for various channels, created eye-catching digital assets, managed global event logistics, conducted in-depth analytical research, handled budget tracking and invoice payments, and contributed to the success of the EMEA social media strategy. My role was all about adaptability, creativity, and strategic execution.

London, United Kingdom

As a Marketing Coordinator at Unruly, my role was to craft and execute marketing plans, create engaging content, manage global events, analyze data for insights, nurture sponsorships and trade relationships, and develop localized sales materials. I played a key part in driving our marketing efforts both locally and globally.

Kentish Town

As an Account Executive at iD, I spearheaded our client relationships right from the initial brief, brainstorming fresh and innovative concepts for events and product launches. My role involved managing budgets, negotiating costs, collaborating with both internal design teams and external event suppliers, and keeping clients informed with progress reports and project analytics. I also took on the responsibility of mentoring junior team members and interns and played a pivotal role in recruiting and managing our dynamic team of brand ambassadors. My role was a blend of creativity, strategic management, and client-focused excellence.