As a Media Planning Executive for top clients like IKEA, Van Heusen, Allen Solly, Louis Philippe, Peter England, and Lifestyle, I formed strong partnerships with client-side marketing and media leaders, as well as my internal team of senior managers. Together, we devised robust media strategies tailored to each brand's unique identity. Delving into extensive research, I analysed the preferences of the target audience to create finely tuned TV media plans. Similarly, I meticulously developed comprehensive print and radio media strategies aligned with the specific characteristics of the brand's target audience.

Collaborating with top-tier clients including Flipkart, Leela Hotels, Luminous, Canon, and Lufthansa, I crafted customised media plans to suit their unique brand identities. Engaging in extensive networking efforts, I forged strong relationships with key influencers to drive impactful online and offline marketing initiatives. Additionally, I immersed myself in understanding Twitter trends and successfully executed them on-the-fly while on the job.

The primary focus of the role involved selling jewelry, addressing customer inquiries, complaints, and feedback to nurture customer loyalty and sustain high levels of customer retention.

Delving into the intricacies of different media channels to grasp their impact on consumers, analysing their effectiveness and influence on consumer behavior.

The role involved both acquiring new customers and nurturing existing relationships, ensuring a robust and up-to-date customer portfolio.

Exploring diverse business opportunities for iDeCK by conducting thorough research to enhance understanding and create strategic insights.