• Successfully contributed to achieving target GMV (117.5Cr) through design initiatives for the Moj livestream.• Designed an entire UX flow for Hunger Games in livestream which lead us an 10% increase in overall GMV and 3.25% recharger DAU.

• Designed the UX flow and wireframe for a battle-led feature for Moj Live hosts which increased the GMV and DAU by 60% and 10.9%respectively.• Leading the product and Visual design for a level-based feature called Mission Moj that increased app adoption by 40%, gifter DAU by 29.16%,and recharge DAU by 13.1%• Designed the UX flow, interactions, and wireframe for the Gifter battle for Moj Livestream which increased an overall GMV by 60%• Awarded the Value Championship - Speed for leading a high-impact and critical pod. My team managed multiple projects while also unlockingGMV targets• Headed the launch of audio and video livestream on Moj and ShareChat

Aug 2020 - Mar 2021 (8 months)• Designed the UX flow and Interface for the E-commerce experience in the short videos on Moj. This project increased our sales by 7.5%• Designed the UX flow and Interface for a revenue experience on ShareChat called Lifafa where users could send money to their friends orfamily members.

• Created design guidelines for Sharechat and implemented them across our product, marketing, and communication platforms.• Worked on ShareChat’s rebranding exercise to make it more contemporary for our audience

• Designed collaterals to boost participation in ongoing campaigns and increase our overall CTR• Animated multiple visuals like logos, festive units, and brand ads for TV and other platforms• Reviewed and managed content in various formats across all the languages available on ShareChat