An entrepreneur and Independent Consultant by choice, I am currently working with consumer companies in food, fashion, retail and real estate space respectively. My role includes advising client Cos. on growth, revenue, brand, digital marketing and marketing automation area.Some of my prestigious clients include Puma, Orange Health Labs, Camp K12, Melorra, Licious, Scripbox, My Gubbi and Acadgild. In each of these organizations, I have played a significant role in improving business revenue by over 30% to 60%, improving the quality of reach and presence, scaling acquisition, rate of receiving repeat orders, creating a strong brand identity, scaling acquisition, strategizing seasonal offers as well as guiding internal staff members to better performance.

At Bhima, I oversee marketing, PR, and e-commerce. My key responsibilities include increasing foot traffic to our offline stores through brand and media activations and managing the D2C strategy, from cataloguing to site merchandising to driving traffic and fulfillment. I have also spearheaded initiatives such as brand-track, brand-revamp, and establishing new agency partnerships.In this role, apart from the internal team I extensively collaborate with various agencies specializing in creative, media, PR, and events to build brand trust, advocacy, and thought leadership.

Melorra.com is a hub for women and men to choose Jewellery that's customized, personalized and specially designed to impress. At Melorra, I am responsible for overall business , growth, integrated marketing communication and long-term brand strategy. I work in a team of 15 and our team is focused on expanding customer base and retaining existing customers.In a short span , I have delivered 7x growth in revenue and 50% improvement in marketing efficiency. Signed Shraddha Kapoor as the brand ambassador and launched the first ever TVC for Melorra.I also played a vital role in re-crafting the brand key and guideline documents based on consumer insights and market-gap. The research initiatives taken by my team have helped the Co. design innovative products and thereby improve sales. On the whole, we have developed a sustainable approach that has successfully resulted in increased traction in non-metro cities and towns as well.

Ethnicbay.com was a platform created to bring ethnic crafts, weaves and food into a single platform by closely working with the craftsmen, artisans and weavers, thereby enabling them to sell on a larger platform which otherwise they might not have access to. As Co-Founder, I was responsible for vendor on-boarding, sales and marketing and overall business growth. Within the tenure of 1 year, I successfully on-boarded close to 50 vendors and scaled business to around 300 orders per month before pivoting. I worked with a team of proactive sales, marketing and IT professionals and oversaw everything right from setting up the website to adding products and variants on a daily basis.

BlueStone.com is one of the largest online jewellery selling platforms in India. I started as an external consultant on Oct'15 before joining them full-time. As VP at BlueStone, I was responsible for digital strategy, revenue, customer acquisition, retention, SEO, marketing products and growth. Under my leadership, business revenues doubled and the marketing efficiency improved by 60% through effective product, marketing and promotional interventions respectively. I worked in a team of 8 and reported to CMO. Our primary achievements as a team included doubling organic traffic through efficient content marketing and blogs, effective keyword research and SEO as well as organic promotions besides word-of-mouth and other mediums of spreading the word.Product quality, on-time delivery, perfect pricing strategies and special bonuses and offers announced from time-to-time played a vital role in improving sales and therefore boosting team morale. I played a significant role in speeding up these processes besides overseeing consistent product quality as per market standards.

Avagmah brings world-class higher education to fingertips and it is one of the fastest growing online education technology company in India. At Avagmah, I headed the Digital Marketing and Data Analytics verticals. Primarily, I joined as a Consultant/Advisor and stayed in the role till Feb 2016.Through efficient leadership strategies, lead planning, call and campaign optimisation and innovation, I improved the online sales conversion rate by 2X and reduced cost-of-sale by >50% within 4 months of joining. Further, I Set up the Analytics function from scratch, which helped Avagmah move more towards data-driven decision making.I also successfully improved the enrolment planning and lead nurturing process that led to increased usage of the old leads. I also set up a tracking system to monitor the agent utilisation leading to improved performance of the counselors, which in turn increased the conversion rate manifold.

Mysmartprice is a comparison search engine for various e-commerce sites including Flipkart, Snapdeal, Amazon amongst several more. Customers can easily browse through products and see which of these sites offer them for best price besides offering quality.As Lead-Marketing, at Mysmartprice I handled the marketing initiatives including Digital Marketing and Product Management activities related to Marketing and User Engagement. I used Adwords, Facebook Ads, Search and Remarketing techniques extensively to improve reach and web presence. I also worked with various adnetworks to scale up traffic and customer base of Mysmartprice.I successfully scaled up the paid marketing initiatives to increase the store traffic and thereby increased the revenue by over 30%, identified new opportunities for search campaigns which improved the efficiency and increased the scale by 40% and I build the marketing plan for new digital marketing properties to scale up the customer acquisition.I worked with different digital marketing agencies and partners to increase and improve the reach of Mysmartprice, which eventually did turn into a reality.

Myntra.com is one of the oldest and most leading names amongst the Online Shopping sites in India. I joined them way back during the inception, 8-9 years earlier, when the role of online advertising in e-commerce industry was just starting to surface.I was primarily responsible for Customer Retention and Loyalty with the objective of increasing the life time value of a customer. I was also responsible for setting up of Facebook as a performance marketing channel with Myntra being one of the first e-commerce Firms in India to do so. I was also a core team member of the Sales team responsible for the overall Revenue.Within a short time span, my team improved revenue by 10x. As a part of the 3-member team, I acted as Chief Revenue Manager and contributed to CRM and Loyalty significantly.I designed and implemented Myntra’s Loyalty Program, 'My Privilege', a first in Indian e-commerce besides leading the Customer Experience Projects to increase the retention rate through improved experience. In addition, I conceptualized personalized communication features on website resulting in a 30% increased conversion. I also designed transaction forecasting model basis that helped in making targeted marketing more effective. I proactively Increased the contribution of repeat customers by ~40% in 3 months, 20% more than the overall growth besides creating multiple avenues for customer delight viz. a viz. surprise gifting, happy hours and express delivery respectively.Due to implementation of Facebook Advertising, overall RoI improved by 100% and cost was reduced by 30% through continual optimization. I also increased the display ads RoI by successfully designing and implementing re-marketing strategies.

At POWERGRID, I was in the team that was responsible for expansion of International Business Division by identifying opportunities for POWERGRID in foreign countries and creation of solutions for client countries for the development and betterment of their transmission network.I played a vital role in formulating strategies for the Company to provide consultancy services for the developing countries besides bidding management by coordinating with various departments within POWERGRID and with overseas partnersI regularly conducted discussions with power ministry of various countries to identify future opportunities for the Co. I also worked in a team environment that helped me develop professional business communication skills and business ethics.

At Greenpeace, I was actively involved in planning and designing of a one-year strategy for clean energy campaigns of Greenpeace in India. Besides, I authored a research report about the economics of energy efficiency in telecom sector of India.As an active Intenn, I conducted energy audit of a telecom company and suggested ways to improve efficiency and decrease emissions. Besides, I analyzed the current trends in the usage of clean energy and suggested mechanisms to improve the financial viabilityUsing my skills in data analysis and interest in finance management, I developed a financial model for cost-benefit analysis of hybrid renewable energy solutions for rural India, which was highly appreciated by my Manager as well as by members of senior management.

At Huawei, I worked with Product Development team which was responsible for the development of VAS in Intelligent Network Domain. Besides, I was a member of the team responsible for preparing high level design from the requirement specifications and I also managed the team that designed and implemented the interface platform for speech recognition application.Using my skills of data analysis, I collected and analyzed data which aided management in reducing the response time to market requirement by 25%. I also single-handedly conceptualised and implemented an essential feature in VoiceXML Server used in IVR Systems.In addition, I was part of the two member team that automated testing which improved efficiency by 30% and reduced effort by 15%. Eventually I was a Member of the Gold Medal winning team in Huawei for the year.