Sharon Burns Email & Phone Number

Cranbury, New Jersey, Us

• Reports to Senior Director of Marketing at BioLife Solutions, Inc.• Responsible for budget, strategy and all marketing for the SciSafe Inc. bio-storage business unit• Manage integrated campaigns/projects for brand building, lead gen, acquisition, and retention of customers• Content Writer for social media posts, website, collateral, RFPs, White Papers & Case Studies etc.• Report project performance and streamline marketing programs and processes• Handle competitive analysis and keep up with the latest industry, healthcare, and marketing trends• Work with partners/channels on growth marketing initiatives and co-branding• Attend industry trade shows as well as member biotech association events when possible• Completed a large office branding & signage project for our 2nd location in Billerica, MA• Wrapped a 52' wall with BioLife Solutions branding at our Billerica, MA biorepository for a special event

San Mateo, Ca, Us

• Reported to the Vice President of Marketing• Wrote 18 Blog Video intros for web• Edited and updated several white papers• Submitted awards paperwork that resulted in 2 wins• Created copy for emails and wrote a blog to help Customer Support• Completed other special writing projects as needed

Framingham, Massachusetts, Us

• Reported to the Chief Financial Officer• Copy writer and content writer for marketing projects• Responsible for sales emails, social media, advertising and website• Supervised graphic design and all marketing vendor relationships• Oversaw branding, graphic standards, and trademark issues• Handled all Channel Marketing projects, Co-op Advertising and budgets

• Copywriter and content writer for all types of projects from collateral to websites• Competitive branding and marketing research analysis for several industries• Set up of social media accounts such as: Twitter, Linkedin, and Facebook• Segmented data for campaigns and by customer purchase• Managed and trafficked integrated campaigns for different industry customers

Corning, Ny, Us

• Developed marketing strategy, plan, budget, calendar, and branding• Vendor management and creation of all marketing collateral, advertising, direct mail, and other projects• Responsible for public relations, social media, and researching new website creation costs• Tradeshow/event management and attendance• Handled all aspects of acquisition/retention and new service product launches• Segmented customers by products and spend amounts via Autotask• Reported to President/CEO

• Created and managed strategies, plans and budgets for all marketing campaigns and projects• Managed all acquisition/retention integrated campaigns and programs for B2C & B2B customers which included: direct mail, online, mass media, outdoor, and advertising• Consistently increased customer base and revenue annually all seven years, despite significant churn.• Grew consumer Clean Energy sales through a partnership with the Arbor Day Foundation®.• Responsible for all customer segmentation, data clean-up and list purchases• Handled vendor selection and negotiation of all creative and production partners• Performed market research of competition by utility as well as competitive advertising analysis• Wrote, edited, and proofread all press releases, content, and marketing materials for B2C & B2B• Graphic Designer on various projects including photography and graphics for 2 websites• Was responsible for creating corporate Facebook pages as well as all html email blasts• Worked with outside vendors on placement and creation of flash and Google ads• Trade show, event management and attendance• Reported to Chief Operating Officer

Dallas, Texas, Us

• Managed large campaigns and product launches for bundled services, telephone, and DSL • Marketing Co-op liaison with Siemens, Cisco, Glenayre, Lucent, Nortel added $400,000 to overall budget• Oversaw branding, graphic standards, and trademark issues• Worked with internal clients across the country on various marketing projects• Managed ad agency and vendor selection and relationships• Analyzed competitive advertising, worked with legal department

• Created Marketing Communications departmental budget and annual strategy plans• Managed collateral creation, production, and printing• Created monthly competitive analysis report of tradeshow attendance.• Managed corporate marketing prospect and customer database• Oversaw creation of tradeshow booths and various logistics for tradeshows including SuperComm• Designed and ordered all promotional materials and logoed apparel for the company and clients• Supervised website design, worked with Web Marketing Manager to keep website up-to-date.

Andover, Ma, Us

• Responsible for all creative/marketing strategy with Program Directors for four product lines • Managed 4 budgets – spent <10% of the overall revenue generated on marketing to achieve goals• Lead the creative process and production for 8 catalogs annually as well as all other marketing including: direct mail and email marketing to fill certificate program classes• Responsible for database management, list purchases, merge/purge and list analysis• Provided tradeshow and event materials when necessary to internal clients• Maintained vendor relationships with list brokers, designers, printers, and mailhouses for entire office• Responsible for html email blasts as well as online advertising to fill classes for various programs.• Organized a major bi-annual conference – WinDev • Managed marketing co-op with Cisco, Lotus, Microsoft, PMI, Unix, and others

• Lead the creative process for all customer facing communications including brochures, direct mail, newspaper, magazine, TV Guide advertising as well as all event banners and signage• Managed the marketing plan, budget, design and production for the entire outside sales force• Project managed (RCL) large customer communication mailing including all writing, list ordering, data processing, and lettershop. Worked with 5 vendors to stay on budget and on deadline• Print Buyer and Production Manager for 3 lines - video, high-speed internet access, and digital telephone - purchased $5 million annually• Created departmental budget, including co-op funds totaling $2.3 million. Managed expenses and forecasted quarterly projections based on company initiatives. Successfully reduced 1 budget by $500,000 annually.• Coordinated creation, production, fulfillment, and shipping of customer welcome kits, line-up cards, rate cards, and remote stickers.

Cambridge, Cambridgeshire, Gb

• Attended photo shoots and was involved in the creative process from conception to completion• Acted as the company liaison to 12 Product Managers, 350 sales representatives, ad agencies, freelance designers, list brokers, printers, mailhouses, and promotional vendors• Maintained and reported on the inventories of all existing printed and promotional materials in the marketing warehouse for 150 products• Personally managed all print production and purchasing of all customer marketing collateral• Wrote letters for direct mail campaigns, purchased lists, and supervised all direct mailings• Worked on four new product marketing launches• Ensured that the appropriate and current package inserts were included or printed in all collateral• Managed annual catalog creation, production, and mailing

Round Rock, Texas, Us

• Personally oversaw the database management of over 50,000 corporate accounts• Tracked all large dollar customers monthly generating numerous reports for DG/DIRECT sales staff• Proofread all catalogs• Worked with mailhouses on lettershop requirements for all marketing mailings of versioned quarterly catalogs to all DG/DIRECT customers as well as the coordination of catalog shipments to all 60 Data General Sales Offices• Managed all contract administration – including the maintenance of current and expiring contract lists• Handled all reimbursements to customers that took part in special marketing programs annually

Jacksonville, Fl, Us

• Edited customized customer credit analysis reports• Created Harvard Graphics presentations for National Account Managers