10+ years of experience in digital marketing. I have been the creative force behind visual storytelling for Estonia as a travel destination & lead international as well as domestic campaigns - coordinating projects with advertising and media agencies, in-house team and content creators, building campaign sites, creating visuals, copy. I've also built up from zero one of the biggest Instagram accounts in the country - @visitestonia & been an early adopter of new social media and testing various channels in different marketing activities. Besides digital, I'm passionate about the big picture - how everything plays together in the full cycle of customer journey and finding opportunities for growth. Love numbers almost as much as I love visuals. Believe that there's nothing bigger than the small things and experience design can go a long way.