With over 12 years of dedicated experience in marketing and brand management, my journey at Tata Digital Health honed my skills in performance marketing and user retention. My mission is to drive brand growth through strategic innovation and impactful communication. I am committed to enriching my expertise, which aligns with my dedication to fostering organizational development.At Tata Digital Health, I helped with the launch of a Mental Health product, crafting user journeys and product messaging. This role required the astute management of brand P&L and the successful implementation of new product strategies. My hands-on experience in international product development and marketing management culminated in tangible outcomes for our team and served as a testament to my capacity to effectively lead brand initiatives.
Career Break
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Career BreakCareer Break Jan 2023 - Present· Took an intentional pause and relocated with my parents to focus on caregiving for my father who passed away in 2024.· Attending weekly webinars and training to gain new skills, am looking for a role in brand management and marketing.
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Senior Manager – MarketingTata Health Nov 2021 - Nov 2022Bengaluru, Karnataka, India· Handling brand management, performance marketing, and user retention· Launched Mental Health as a new product focused on self-assessment tools: designed user journeys and product communication· Responsible for handling the brand P&L -
Brand Marketing ManagerUnstop Jun 2019 - Nov 2021· Developing client solutions for Brand development and Employer Branding,· Act as Brand Consultant for clients to enhance Brand Visibility, Brand Equity and Brand Engagement.· Developed and launched new products – internships – increased registrations by 200,000 students. -
Senior Brand ManagerMedlife.Com Jun 2018 - May 2019Bengaluru, Karnataka, India· Developed communication for verticals – Pharmacy, Nutrition and Health Supplements, Diagnostics, Doctor Consultation and Generics.· Responsible for handling the brand P&L for Medlife, executing annual Marketing Budget of 150 Cr.· Medlife.com revenue grew to 1000 Cr in 1 year from 300 Cr. -
Product ManagerCanvera Digital Technologies Pvt Ltd Aug 2016 - Jul 2018Bengaluru, Karnataka, India· Managed the New Product Development, Brand Extensions and innovations for India and various international markets.· Handled product management and developed new products for app and website -
Brand ManagerEmami Ltd Aug 2012 - Mar 2015· Developed and executed TVCs, ATL and BTL Campaigns in India, GCC, SEA and SAARC regions.· Managed the New Product Development, Brand Extensions and innovations for India and various international markets.· Responsible for handling the brand P&L for ‘Fair and Handsome’ for all international markets.· Worked with Sales, Operations, R&D, Logistics and External Agencies as the overall custodian of the category. -
Brand ManagerParamount Cosmetics India Limited Feb 2012 - Jul 2012Bengaluru, Karnataka, India· Developed Media Strategy, Insights and Plans for advertising and communication of various brands of Paramount Cosmetics -
Media Planning Manager (Britannia, Tvs Motors)Madison World Apr 2010 - Oct 2011Bengaluru, Karnataka, India· Developed Media Strategy, Insights and Plans for advertising and communication of various brands of FMCG / food manufacturer Britannia and 2-wheeler manufacturer TVS Motors to achieve Brand Awareness and Sales Targets.· Executed TV, Print, Radio, BTL Media Buying and Campaigns for clients. -
Graduate EngineerGodrej & Boyce Mfg. Co. Ltd. Jun 2007 - Jan 2008Mumbai, Maharashtra, India· B2B sales and Engineering Design of Compressed Air Solutions as part of the Electrical and Electronics division.
Hardik S Education Details
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Marketing, Operations
Frequently Asked Questions about Hardik S
What company does Hardik S work for?
Hardik S works for Career Break
What is Hardik S's role at the current company?
Hardik S's current role is Senior Marketing Manager @ Tata Health | PGDM in Marketing, Operations.
What schools did Hardik S attend?
Hardik S attended Institute Of Management Technology, Ghaziabad.
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