Shardi Carroll Email & Phone Number

Fort Wayne, In, Us

Fort Wayne, Indiana, United States

– Managing and supervising daily activities to ensure product excellence – Working with the Managing Partner team to set business strategies and goals for growth– Guiding business operations and employees in order to meet objectives– Overseeing hiring and firing activities, payments, evaluations and changes needed for improvement– Maintaining B&Y's high standard for all written content that goes out the door– Responsible for the copy and concepts in the production of all advertising communications (print, outdoor, out-of-home, TV, radio, social, digital)– Working with creative team to develop work that is strategic and thought-driven– Developing voice and brand directions for clients– Ensuring all copy/concepts maintain brand image and work toward the strategic creative plan

- Responsible for the copy and concepts in the production of advertising communications (print, outdoor, out-of-home, TV, radio, social, digital)- Works with art directors to develop ad campaigns that are strategic and thought-driven- Develops voice and brand direction for clients, including helping new brands find their identity and revamping already established brands- Dives into a client's brand to help them figure out who they are, what they want to convey to the world, and how to effectively communicate that unique voice and personality- Ensures all copy/concepts maintain brand image and work toward the strategic creative plan- Master at creating content that is persuasive, clever and inspiring- Assists in writing proposals, marketing plans, new business pitches, etc.- Responsible for all written content that goes out the door