Shareef is the Managing Director of Training Concepts Pte Ltd, an International Strategic Consulting and Training Business. Shareef has worked in senior General Management positions for a number of local and international companies in the hospitality and human resource development sector and has more than 35 years of experience in industry.Shareef has extensive international training & development experience and has conducted developmental programmes in Singapore, Malaysia, Hong Kong, Vietnam, Thailand, Indonesia, Myanmar, Philippines, Brunei, Uganda, Kenya, Pakistan, Dubai, Sri Lanka,Uzbekistan, Taiwan, and India. Shareef is actively involved in a number of private educational institutions. He serves on the Governing Council of the Management Development Institute of Singapore as its Secretary General. He is the Chairman, of the Board of Directors for MDIS (Malaysia) Sdn Bhd and MDIS Unicampus (Malaysia) Sdn Bhd. He is also the Executive Chairman of the Board of Directors for Service Quality Centre (Singapore) and Vice-President of Service Quality Centre (Indonesia). He sits on the Board of Directors for MDIS@Tashkent, Uzbekistan and Mdis@Dushanbe, Tajikistan.He is active in the cooperative movement and serves as the Chairman of the Board of TCC Cooperative Society Limited, Singapore's largest Credit Cooperative Society. He is also the Chairman of Secureguard Cooperative Society Ltd. Shareef served his national service in the Singapore Police Force as NS Commander, Central Police Division. He was awarded numerous Police National Service Commendations and Commissioner of Police Commendations for his active contributions throughout his course of service. In 2008 he was awarded the Pingkat Bakti Setia (Polis), by his Excellency, The President of Singapore, for his many years of dedicated service to the Police Force as part of the country's National Day Honors. Specialties: Strategic Planning & Visioning, Marketing Communications, Advertising, Soft Skills, Marketing Strategy, Risk Management, Negotiations, Competitive Strategy, training needs analysis, training design, e-learning design, courseware design.